How we delivered sales and link clicks on Amazon for Sheba with the Caturday Night advertising campaign.

2. “AC has been a great support to evolve
the way we think about paid media using
their technology to optimise our social &
display ads.”
Marion Thébault
European Senior Content & CX Manager
Mars Petcare

3. 3
Goal
Combine target audience’s love of
cat videos and cooking to create
brand awareness and drive online
sales for Sheba cat food.

4. Here’s how we did it

5. 5
We analysed Sheba brand assets
and claims to map all possible
creative variables to test in our
ads.

6. We created and optimised hundreds of ads
specifically for Facebook and Instagram -
testing the most effective images and
messages to drive key actions through the
funnel - from video completion rate to CTR
and sales conversion.

8. 8
We then ran and optimised ads
in-flight, based on the
audience’s feedback, to deliver
the best performing creative.

9. Results

10. 10
Our ads led to a 13%
improvement in video completion
rate after just one round of
optimisation.

11. 11
We also delivered a boosted Click-Through
Rate to Amazon, driving over 25,000 link
clicks.
And our insights showed Sheba the DNA of a
top performing ad that influenced a new
production shoot with their creative agency.

12. 12
“Collaborating with AC was [...] easy and
efficient, they have delivered impressive
results and strong insights that we are now
deploying to support our strategies and our
creative process."
Marion Thébault
European Senior Content & CX Manager
Mars Petcare

13. hello@automatedcreative.net