2. 2
Goal
Drive down the cost-per-install
of Costa’s mobile app from
Facebook ads

3. 3
“AC couldn’t
have been more
collaborative
and a dream to
work with”
Adam Deal
Senior Social Media and Digital
Marketing Manager at Costa Coffee

4. Here’s how we did it

5. 5
Automated Creative
conducted Social Listening to
understand how the target
audience were talking about
coffee in the UK

6. 6
Automated Creative’s tech
generated loads of Facebook
ads that reflected actual
conversations in social

7. 7

8. 8
Each week the ads were
optimised based on the signals
that came back from the
audience

9. 9
Optimising the ads in-flight
reduced content fatigue and
improved the performance

10. Results

11. 11
The campaign delivered a
20.39% improvement on
the benchmark

12. 12
“Automated Creative
generated a wealth of
actionable customer data for
Costa Coffee. This first-party
data can be used to inform
Costa’s creative across all their
consumer touchpoints”
Adam Deal
Senior Social Media and Digital Marketing Manager at
Costa Coffee

13. hello@automatedcreative.net