Working with 3M in Indonesia, Thailand and Japan, we delivered a #campaign for the Griffin Respirator Mask that beat all benchmarks with a 213% improvement in CTR and an 80% saving on Cost-per-click. Find out more about how we did it and the #insights we generated. #Innovation #AdvertisingAndMarketing #DigitalMarketing

2. 2
The Brief
Improve display ad performance
and discover the most effective
creative themes for the Griffin
Respirator Mask in Indonesia,
Thailand and Japan

3. Here’s how we did it

4. 4
Our system analysed the visual
and written themes of existing 3M
assets and generated a testing
and optimisation strategy.

5. We optimised display ads at scale
testing messaging and visual
themes for each audience in
each market.

6. We continuously
optimised hundreds of ads

7. We gathered insight from millions
of data points to understand in
real time how the audience wants
to be
advertised to.

8. Results

9. 9
We beat all benchmarks, while
delivering important insights
into 3M’s target audiences
across three markets.

10. 10
Results
Our campaign delivered a 213%
improvement in ad display
performance.

11. We also helped 3M understand
the ‘DNA’ of the best performing
ads
Messaging Theme
Visual Themes

12. hello@automatedcreative.net