Solace App Helps Users Connect & Discuss Struggles

Individual Component – Part 3
FQ Dreamers
Julia Santos, Mariana Franco, Derick Flores, Alec Swan
EBBS Project & Portfolio V
Date: 10/25/2020

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I. Executive Summary
FQ Dreamers is a distribution company with the goal to globally unite everyone through digital
content. Our team is built by international members that value above anything the sense of
community, inclusion, diversity, and globalization. The project developed in this document is
called Solace, which is a mobile application about productivity. Solace is a free service to the
users to ensure they get the help and socialization they need; The app gives the users a safe place
to connect with other people and discuss life struggles.
Within our one-year investment and our aggregator taking 30% of profit for distribution
our net profit value is increased by $1157.8 given that Apple takes $496.2, in an increase or ROI
by a 234% fornext year we wouldbe able to gain $1,505.14 for next year an increase of $347.34
in profit. Although on the lower end of 30% we could suffer with a profit of $810.46 which
would affect our margin cost for units.
The main target market for Solace will be young woman from the age of 22 to 26 years old that
live in the metropolitan area of Los Angeles. They are in entry-level career jobs and find it hard
to balance the work-life with their personal life; they tend to support local business and value
community.
When it comes to the initial launch and the first year, Solace will be distributed via the Apple
app store and highlighted throughout colleges and universities. With a plan of year two to join a
larger distributor known as Teladoc Health. Our marketing strategy will be a mix of digital and
in person tactics. These tactics include social media platforms like Pinterest and Facebook,
flyers, and business cards.

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II. Company Information
FQ DREAMERS - “Distribution has no limits”. FQ DREAMERS was founded in 2020 as an
idea for a school project. From humble beginnings to gaining more exposure FQ Dreamers,
projects and unlimited dreams have helped them grow as a
company, providing distribution services not only in the United States but also in countries
like Puerto Rico, Mexico and Brazil.
Leadership Team
FQ DREAMERS consists of a team holding a multitude of talents to bring the best to their
clients. Alec Swan oversees the Distribution & Marketing for FQ DREAMERS based on
experience at 3300 climbing as Social Media coordinator where he created graphics and
posted updates on Instagram and Twitter. Derick Perez oversees the Sales and Finance
department for FQ DREAMERS based on experience on the sales department at Chase Bank
where his persuasion and enthusiasm got him to the top 3 best sellers of the quarter. Julia
Simões oversees the Marketing and Large Distribution department for FQ DREAMERS
based on experience at as the CEO and Content Creator of The Saint Magazine. Mariana
Franco oversees the Early Distribution department for FQ DREAMERS based on experience
at Danztation, where Mariana gain experience on distribution, scheduling and new media
communications.
Company Ideals
FQ DREAMERS believe in the sense of community, inclusion, diversity and globalization
through the distribution of digital media. In 20 years from now, FQ DREAMERS company
goal is to grow globally and being able to distribute digital content that unite people around
the world.
Projects
FQ DREAMERS is looking into future projects within the distribution of mobile apps and
production of web development. When focusing in mobile app distribution FQ dreamers
would like to continue expanding its client portfolio to the outside of the US and create an
impact in other countries as well implementing, distribution, marketing and sales
projection into all upcoming projects.
Soon, FQ Dreamers will be very happy on working with Zachary McDanal and Jared
Alexander, founders of Solace. A social media and health chat app that focuses on mental
health, self-help, and improvement addressing the needs of those living different
circumstances by promoting the goodwill of others to listen and help anonymously.
Solar is driven by its commitment to promote community support and mental health as a
critical part of overall wellness, including suicide prevention services for all. FQ Dreamers
feel a big enthusiasm and looks forward on having the opportunity of being part of the
project.

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III. Project Information
Creators: Derick Flores (Project Information)
Title: Solace
Media: Application
Genre: Productivity
Solace is an application that is provided for free to all users to ensure to get the help and
the socialization they need. After the signup and login, the user will navigate to the
dashboard of Solace where an inspirational quote and self-help book are displayed, these
features also change every week. If/or the user wishes to listen to someone in need or
search for someone willing to listen a suicide hotline button and resources link are also
provided after the user has made his or her choice. To find a chat a segue to the live chat
will happen and immediately display the opposing user’s information. At any time, the
user may step out of the chat and navigate to any part of the app without ending his or her
chat. Users are allowed to edit or sign out of their account information at any time.
Solace gives users a safe place to vent/rant to another user about the struggles within his
or her life. Users will be randomly matched, although a person in need matches with
another who are willing to listen. Solace prides itself in its anonymity and provides users
with self-help resource links and books as well as a suicide hotlines button in case of dire,
mental health emergencies. The developers of Solace know what it’s like to need a
helping hand so just remember Solace is a world where no person is should be alone,
should be terrified, should be without a support system. This is Solace our Project.

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IV. Distribution & Marketing Goals
Since solace is a brand-new app, we have the opportunity to start fresh from the ground up. This
gives us free reign to decide where we want to distribute the app and what social media
platforms we want to focus on. Our team at FQ Dreamers plan to bring Longevity, community,
and awareness to the Solace app. Let’s start off by diving into how we plan on making Solace
stand the test of time.
Longevity: Currently we are on our phones, tablets, computers, you name it more than ever.
“According to research from RescueTime, people spend an average of three hours and 15
minutes on their phones every day, with the top 20% of smartphone users spending upwards of
four and a half hours.” What is also interesting is that “millennials ages 18 to 30 spend 20 hours
a week on dating apps, according to dating service Badoo.com.” This is interesting to note
because this is a huge chunk of the target market that Solace is trying to hit and we can clearly
see that they are interested in apps that have a social connection. We also see that the self-help
industry isn’t going anywhere. From a report from Apptopia it is estimated that U.S. consumers
spent 32 million on self-care mobile apps in just the first quarter of 2018. Our goal is to have
1,000 downloads a week for the first year that Solace is on the app store. We will continue to
support the app with regular updates.
Community: Like mentioned above millennials are spending a ton of time on social media apps.
From Statista we see than an estimated 3.6 billion people were using social media worldwide in
2020. Like the goals shared by Jared and Zachary we hope to connect as many people as possible
through our app and the success of Solace really depends on it. I believe focusing on Twitter,
Instagram, and Pinterest would be the best places to start building our community. From Statista
we see that Instagram is in second with most monthly users followed by twitter in 4th and
Pinterest in 5th. I believe we could really connect with our users on twitter by having thoughtful
discussions and especially on Pinterest by posting thoughtful mood boards and inspirational pins.
Awareness: Currently it is very easy to have your app developed for both the Google Play store
and the Apple store. I believe it would be greatly beneficial to eventually get Solace on both
stores. This would only increase the awareness of the app. When it comes to the marketing, I
really want to focus on one of Jared’s and Zachary’s main goals which is to help as many people
with mental illness as possible. I think our marketing strategy really needs to speak on how
social media is affecting our mental health and leading to low self-esteem. I would also love to
focus a portion of our marketing strategy towards how depression affects men. Currently the
suicide rate is 4 times higher among men then it is with women. According to the (ADAA)
Anxiety And Depression Association Of America mental health apps can be effective in making
therapy more accessible, efficient, and portable. With a great marketing campaign, I hope we can
achieve these goals.

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V. Target Markets
Primary Target Audience
The primary target market is females that live in the metropolitan area of Los Angeles. They are
between 22 years old and 26 years old. They just graduated from college and are looking for
entry-level career opportunities. In addition to that, they are trying to balance their work-life with
personal life, causing high-stress levels in their lives. They are in a long-term relationship and
starting to think about creating a family. They earn 35K per year. They enjoy celebrating life and
going out with their friends on a Friday night. They value loyalty, friendship, and honesty. They
like to volunteer for community work on the weekends. They prefer preparing food at home and
eat out on weekends. They buy food at Whole Foods and clothes from a small local business.
Secondary Target Audience
The secondary target market is males that live in New York City; they are between 26 and 30
years old. They already work in medium-size companies and hold a management position. They
earn 60K per year and are married. They like to spend time with their family; but find it hard to
balance it with their work time, causing then to feel overwhelmed and stress regularly. They
enjoy going to parks and be outdoor. They love to travel and to discover new places. They eat
more in restaurants because of their work time. They shop for their groceries in local stores, and
they buy their clothes from companies like Zara and H&M.

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 VI.  Distribution - Year One: 
Self-Distribution Plan 
Brick and Mortar Outlets
As referenced from the pitch video, Solace’s top goal is to have a successful non-profit
platform that helps people with mental illness and struggles within life. This is the reason
why the Solace app will be accessible at no cost for the users.
Apple Store is a great fit for the Solace app. The Apple App Store will provide free
downloads for the user. Promoting the App downloads within Colleges and Universities in
metropolitan cities will help Solace to connect with their target audience and increase the
number of the app downloads.
While the app is being host for download in the Apple App Store working together with the
social media platform Pinterest who has recently launched Emotional Health resources will
also help promote Solace. Providing a link from Pinterest to the Apple Store for the people
to download the app will create a connection between the two platforms and will also help
increase downloads.
Approaching mental health resource centers in Colleges and Universities can help Solace
create a connection between the platform and the people who needs help in these places. A
research made by the American Psychological Association shows that mental health is a
growing concern in College students; 41.6% presenting anxiety, 36.4 % depression and
35.8% relationship problems. Placing QR codes in campuses directing people to the Apple
Store to download the app, can make Solace’s a resource center for people at Colleges and
Universities.
Aggregator
Apple Store would be a good aggregator for the distribution of Solace. To get an
App submitted to the Apple App Store the Solace will need to follow a series of steps and
requirements including XCode 12 and iOS 14 optimization which will guaranty product
quality and compatibility with the end-user. Guidelines like, a detailed review, product
page need to be followed and tested before submission; therefore, this allows Apple App
Store to provide better quality in the apps they distribute.
Since Solace is a social media app helping mental health, the recommendation of showing
quality content is important. People will be using the platform to open up and talk about
themselves with anonymous people; consequently, Solace should show that they care
about the audience having a quality app for the end user.
With the Apple Developer Program, you can create apps compatible with iPhone, iPad, Mac,
Apple Watch and Apple TV. Some other benefits of the Apple Developer Program are, App
Analytics, App services and capabilities like access with Face ID or Touch ID to the app
and HealthKit among others. When it comes to distribution the App Store can reach people
in 175 countries, there are no hosting fees, worldwide payment processor and automatic
updates to your users. Apple Events and Supports are also included in this program.
Project Website
FQ DREAMERS recommends the WIX website builder and domain provider. With the use of
WiX, Solace will have access to a free custom domain, an excellent and user-friendly drag-

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and-drop site builder with more than 100 templates to use. One of the biggest benefits of
the Business Basic WIX membership account is that it is able to receive payments. Even
though Solace is a non-profit, free service; the FQ Dreamers team have analyze Solace
vision of “relying in the kind acts of the users”, and has come with the proposal of
implementing a donate section in the website were users who have been helped by the app
could donate. With a minimum donation starting at 1.99 USD Solace will reinvest this
money in the research for suicide help prevention methods and the implementation of
better services within the app.
The website will look like the app. The website will have similar features like the chat
section, self-help resource weblinks, inspirational quote of the day and a suicide hotline
section.
Once the user has signed in, the homepage will be displaying the mission, vision and what
does Solace do for the society followed by the quote of the day displaying in an interactive
slider. The users will be able to navigate the website utilizing the menu bar and its tabs.
The tabs will be taking the users to pages like, Self-Help, Resource Links, Community Board
and Prevent Suicide Page. A chat button will be available in every page of the website, so
that the user can communicate and ask for assistance when needed. The payment collected
on the “Kind Acts” section can be collected via merchant account using the features
provided on the WIX Business Basic Membership
Customer Relationship Management Systems
Having a website additionally to the app can bring big changes because people with no access
to mobile devices could also get connected to Solace services.
The Customer Relationship Manager will collect only the essential information of the user
and most of it will be collected only at the time when the user sign up for the app.
Information collected will be, full name, e-mail address, birthday, phone number and main
three reasons of visiting the website/app. Solace will communicate with the customer via
email for essential services such as password update, forgotten password, locked account,
and to email chat conversation if requested. The phone number collected in the system will
be only use as emergency contact in case the customer clicks on the suicide hotline button.
To form a stronger relationship with the customer Solace will be sending weekly emails
with updated on mental health articles, also the customer will be congratulated during
his/her birthday week via email. The customer can opt-in to receive notifications from the
app to get notified of the quote of the day every morning or any other update.
On the website a “Contact Us” will be found. In this section the customer can fill out a form
and send their complaints and suggestions. Other way to reach out to Solace will be by
using the email address customerservice@solace.com where the customer will receive a
response within 24 hours of sending a message.

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VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
After the first year of distribution, in which Solace is an already established app in the
industry with an online presence, the second year is going to be more focused on creating a
strong plan to distribute in mass the app in the aggregator. According to Statista, 45.3% of
the US population that owns a smartphone has an apple phone, causing the Apple App store
to create a monopoly of power over the distribution of apps around the US. This aggregator
will boost the visibility for the app; however, the second year will be focused on finding a
larger distributor, this one being Teladoc Health.
Teladoc Health, In. is a multinational telemedicine and virtual healthcare company; they
offer comprehensive virtual care solutions capable of serving organizations and people
anywhere. Teladoc is a healthcare publisher company that acquires mobile apps, the
biggest hit of the company is BetterHelp, a mobile app that provides online counseling with
real therapists.
Solace will be a perfect fit under Teladoc because it will fill the space of the market in which
will connect regular users that want to help with others that need help.
To reach Teladoc Health’s Investor relations, particularly Patrick Feeley, the Vice President
of the investor relations, the phone number is (914) 265-7925, and the email
is pfeeley@teladochealth.com; he can also be connected through LinkedIn. Teladoc Health
also provides multiple conferences in the company, such as “Teladoc 3Q’20 Earnings
Conference Call”, in which multiple names of the executive board will be present, making it
easy to gain their contact. To reach directly to Teladoc the best way is to go to their
Headquarters, located at 2 Manhattanville Rd. Purchase, NY 10577, the phone number to
connect is 1-844-798-3810.
The best way to convey a message is to present the mission of Solace, explaining why the
app was created and how is helping people around the US and the world. The Second
important part is to focus on real comments made by users and how it’s helping them.
These two factors will call the attention of the investors and give a personal feeling for
them. After this part is accomplished, the technical and financial sectors will be shared.
Some numbers that we will present is the ROI, the return of investment, which is 234%.
Teladoc Health can help Solace by boosting the marketing and the distribution department.
They are one of the biggest companies in the virtual health care department, so they have
the funds and the connections to grow Solace, like what they did with BetterHelp, which
has more than 24K downloads.

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VIII.  Sales Projections  
Price and Sales Projections (based on $1,500 budget)  
  
    Price   Projected Units   Projected Net
Revenue  
Retail (Selling directly to consumer)  
   
  Advertisements
(Payed by
Advertisers)  
$7.19   100   $719  
  Donations (Suicide
Prevention)  
$1.99   300  
  
$597  
  Event Counseling
(Profit through
vendors)  
$1.39   100   $139  
Wholesale/Dealer Price** (Selling to a retailer)  
  
  Apple Store (In-app
and Website
Donations)  
$1.99   100   $199  
Projected Total Net
Sales Revenue  
   $12.56     600 $1654  
 
Assuming 70/30 split with Apple = 1654*.30= 496.2 = 1654-496.2 =1157.8
Return on Investment (ROI)  
Above we see that the split of revenue is 30% that goes to Apple, therefore out of $1157.8 Apple
takes $496.2 and we are left with 1157.8 in Revenue.
Given our projected value we’ve determined our projected net value of $1157.8 divided by our
investment budget $1500 to determine our ROI value of 234%. in ROI.
An ROI of 334% based on profit of $1157.8 is projected by the close of the investment year.
The project a low-end estimate of 204% as well as a high-end estimate is 234%. The ROI could
decrease as far as 30% based on profit of $810.46 on the lower end and increase to ROI of 30%
based on profit of $1,505.14 on the higher end. This range was based on a 30% increase based on
research into the prospective target market.

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IX. Marketing
Marketing Tools
 Solace Website
 Graphics
 Blog
 Social media platforms
 Promotional video
 Push Notifications
 Gather user reviews
 Use influencers
 SEO
 Teasers
 Email List
 App Store Optimization
 Info graphics
 Facebook group
 Flyers
 Stickers
 Handwritten notes
 Podcast
 Pop-up
 In class meetings
 Solace QR business cards
Promotion
Pre-Release (October through December)
Strategy
This pre-release strategy is to focus on building up our human element of solace
by getting the word out to as many people as possible. To do this we will be
focusing on a mix of digital and print media tactics. A few of the digital assets
that will be created include the website, blog, social media platfoms, and graphics.
Our print assests will include things such as flyers, stickers, and handwritten
notes. Our main focus in on building our digital platforms but since we are a small
startup building a connection in person is also a top priority.
Tactics
October 1st - Create social media accounts for Twitter, Pinterest, and Facebook.
No content added to these platforms as of now.
October 1st - 7th Create the landing page for the Solace App with an email sign
up.

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October 3RD-7th – Create graphics to be used for our social media accounts and
website.
October 10th- 15th- Create promotional video to highlight the features of the app.
To be used on social media and the website.
October 20th-30th- Create blog page on website and create a draft for our first
blog post.
November 1st-7th Post teaser images of our app solace on Facebook, Twitter, and
Pinterest.
November 10th- Launch website for the app.
November 12th- Publish first blog on the website.
November 15th-20th Post video and teasers to Facebook & Twitter.
December 1st Post flyers and handout flyers around campus.
December 3rd – 4th Talk in classrooms about solace and main goals.
December 7th- 11th Handout stickers around campus.
December 14th Attend networking session on campus.
December 15th – 18th Talk in classrooms about solace and main goals.
December 21st – 22nd Post blog on website about the launch on updates on the
release of the app on January 1st.
December 29th – 30th Post on Facebook & twitter reminding everyone the launch
of Solace on January 1st.
Release (January through February)
Strategy
This release strategy for Solace focuses heavily on the use of our social media
platforms. The release will focus on building up the Facebook, Twitter, and
Pinterest platforms. According to buildfire “Pinterest has one of the most active
social media users.” Pinning posts and publishing graphics on here will be key.
The inclusion of a Facebook group will also allow Solace to build a stronger
community. Other Tools such as push notifications in the app and using key SEO
keyworks will help push our app to more users. We also wanted to focus on the
delivery of handing out flyers, stickers, and business cards. According to
entrepreneur.com “business cards are the most effective direct marketing tool”.
These print types of media are also really cost effective.
Tactics

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January 1st- Post inspirational messages and reply to comments on Facebook
and Twitter. Pin posts on Pinterest. Both at 8am and 5pm.
January 2nd- Blog post about the launch of the app. Implement Push notifications
on app.
January 4TH- Create Facebook group and create first post welcoming new
members.
January 5th- Post Graphic to Facebook at 10am.
January 9th- Pin new posts on Pinterest.
January 10th- Post inspirational messages and reply to comments on Facebook
January 14th- Create blog post.
January 20th- Update and manage SEO keywords.
January 25th-29th- Post inspirational messages and reply to comments on
Facebook and Twitter. Pin posts on Pinterest. Both at 8am and 5pm.
February 1st Create blog post “5 tips to help your mind this week”.
February 2nd – 5th Post inspirational messages and reply to comments on
February 8th Post Graphic to Facebook at 10am.
February 9th – 12th Post inspirational messages and reply to comments on
February 11th Create blog post “Ways to cope in isolation”.
February 15th Stop into classroom to talk about solace. Hand out business cards
February 15th Hand out solace stickers and business cards around campus.
February 16th -19th Post inspirational messages and reply to comments on
February 22nd Post Graphic to Facebook at 10am.
February 23rd Create blog post “You have to do this for you”
February 24th - 26th Post inspirational messages and reply to comments on

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Post-Release (March through September)
Strategy
This post release strategy will focus on building and keeping the community
engaged. This will be done by continuing our heavy focus on the social media
platforms. Other implementations such as gathering user reviews, building an
email list, working with influencers, and creating infographics will help keep our
community engaged. According to clearbridgemobile “brands using in-app
messages and push notifications have been shown to increase user retention rate
anywhere from 56% to 180%”.
Tactics
March 1st- 5th- Post inspirational messages and reply to comments on Facebook
March 6th-11th- Follow up with reviews and resolve any negative reviews.
March 12th- New blog post featured on website.
March 13th- Send out weekly email to subscribers.
February 15th-20th- Post inspirational messages and reply to comments on
March 21- Send out weekly email to subscribers
March 25th- Post self-help infographic to Facebook and Pinterest.
March 26th-28th- Post inspirational messages and reply to comments on
April 1st- New blog post featured on website
April 2nd- Send out weekly email to subscribers
April 2nd-7th- Work with our first influencer to promote and share Solace.
April 8th-12th- Post inspirational messages and reply to comments on Facebook
April 13th Post in the Facebook group and check in on any new followers.
April 16th- New blog post featured on website.
April 20th-26th- Post inspirational messages and reply to comments on Facebook
May 1st- 5th- Post inspirational messages and reply to comments on Facebook and
Twitter. Pin posts on Pinterest. Both at 8am and 5pm.

11/29/20 15
May 6th-11th- Follow up with reviews and resolve any negative reviews.
May 12th- New blog post featured on website.
May 13th- Send out weekly email to subscribers.
May 15th-20th- Post inspirational messages and reply to comments on Facebook
May 21st - Send out weekly email to subscribers
May 25th- Post self-help infographic to Facebook and Pinterest.
May 26th-28th- Post inspirational messages and reply to comments on Facebook
June 1st - 5th Post inspirational messages and reply to comments on Facebook
June 8th - Blog post “How to help someone who is hurting”.
June 9th - Work with second influencer to help promote solace.
June 10th - 12th Post inspirational messages and reply to comments on Facebook
June 15th - Podcast for mental health Monday
June 16th - Talk with class on campus about solace.
June 17th - 19th Post inspirational messages and reply to comments on Facebook
June 22nd - Attend networking and social scene to promote Solace. Hand out
business cards.
June 23rd - 26th Post inspirational messages and reply to comments on Facebook
July 1st – Blog post “It’s okay not to be okay.” .
July 2nd - 3rd Post inspirational messages and reply to comments on Facebook and
Twitter. Pin posts on Pinterest. Both at 8am and 5pm.
July 6th Podcast for mental health Monday
July 7th Post in the Facebook group and check in on any new followers.

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July 8th - 10th Post inspirational messages and reply to comments on Facebook
July 15th Send out newsletter to email followers.
July 22nd - 24th Reply to negative and positive user reviews.
August 3rd Podcast for mental health Monday.
August 4th Release new promotional video to social media accounts.
August 7th New blog “Create your own happiness”.
August 10th - 14th Post inspirational messages and reply to comments on
August 17th Talk with class on campus about solace.
August 20th Post in the Facebook group and check in on any new followers.
August 4th - 28th Post inspirational messages and reply to comments on Facebook
August 28th Attend networking and social scene. Hand out business cards.
September 1st New blog “Failure to connect”.
September 2nd - 4th Post inspirational messages and reply to comments on
September 7th Podcast for mental health Monday.
September 10th Release new promotional video to social media accounts.
September 14th – 18th Post inspirational messages and reply to comments on
September 21st Reply to negative and positive user reviews.
September 23rd post in Facebook group and check in on new followers.
September 25th Attend networking event and social scene

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X. Budget
Tactic Specifics Frequency (e.g.
daily, monthly,
quarterly)
Annual
Cost
Media Advertising
Online Facebook and Instagram
ads
As required $300
Digital Graphics Digital graphics produced
for social media usage and
website
As required $0
Videos Videos produced for social
media usage and website
As required $0
Aggregator
Apple developer program Required to have your app
on the Apple app store
Annual $99
Print Media
Stickers Purchased 250 stickers As required $50
Flyers Purchased 1000 flyers As required $40
Social Media
Influencer Marketing Paid promotion of the
solace app
As required $100
Podcast
Hosting fee Hosing on Spotify and
Apple app store
As required $0
Equipment Microphone/ Headphones As required $200
Networking/ Events
Setup Solace pop-up stand As required $25
Business cards 250 business cards with
QR code linked to solace
app download
As required $40
Website
Development/Programming Created the website in
house on Wix
As required $0
Maintenance/Hosting Wix website hosting using
the business basic
membership
Monthly $276
TOTAL $1130

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XI. Appendices
A Step-By-Step Guide to Marketing Your Mobile App. (2020, July 11). Retrieved October 16,
2020, from https://clearbridgemobile.com/step-by-step-guide-marketing-mobile-app/
ADAA Reviewed Mental Health Apps. (n.d.). Retrieved October 07, 2020, from
https://adaa.org/finding-help/mobile-apps
Average Advertising Costs to Know Before Marketing Your Brand. (2020, August 11).
Retrieved from https://www.lyfemarketing.com/blog/average-advertising-
costs/#:~:text=The average CPM, or cost,$0.50 to $1.00 per fan.
Baker, K. (n.d.). The Ultimate Guide to Pinterest Marketing. Retrieved October 25, 2020, from
https://blog.hubspot.com/blog/tabid/6307/bid/31147/the-ultimate-guide-to-mastering-
pinterest-for-marketing.aspx
Beattie, A. (2020, August 31). How to Calculate Return on Investment (ROI). Retrieved
from https://www.investopedia.com/articles/basics/10/guide-to-calculating-
roi.asp#:~:text=ROI is calculated by subtracting,finally, multiplying it by 100.
Blair, I. (2020, June 22). 31 Powerful Mobile App Marketing Strategies to Implement. Retrieved
October 16, 2020, from https://buildfire.com/mobile-app-marketing/
Caprino, K. (2020, September 30). Poor Mental Health For Executives Isn't Just A Work-Life
Balance Issue. Retrieved October 09, 2020, from
https://www.forbes.com/sites/kathycaprino/2020/09/30/poor-mental-health-for-executives-
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