As requested by the principal of RE/MAX Malaysia, I had the opportunity to share how real estate agents and real estate negotiators can use social media, with a special focus on Facebook, to help market their business.
In summary, here are the 10 points:
1️⃣ Marketing basics remain the same.
2️⃣ There are at least TWO phases to social media marketing. The first phase has four STEPS. The second phase has four PARTS. Facebook ads in a sub-component of the first phase, not even the first step.
3️⃣ Negotiators and agents are not the only ones deploying Fb ads. Big players with bigger budgets are doing the same thing.
4️⃣ If you have finite funds, precision is key in targetting and messaging.
5️⃣ Measure, track, and audit the paid and organic campaigns and communication.
6️⃣ Integrate sales cycles and marketing funnels.
7️⃣ The algorithm and tactics change to combat consumer blindspots.
8️⃣ Keep on learning from various free & premium sources: Facebook Blueprint, YouTube, Udemy.
9️⃣ Social media is about engagement as much as it is about being seen.
Above all, this bit sums it all up:
‼️ Social media marketing is magical; but it is not magic. The marketer still needs to do their work.
For email queries, contact me at aldric.tinker@remax.my.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Media Marketing for Real Estate Agents & Negotiators
1. SOCIAL MEDIA MARKETING FOR REAL
ESTATE AGENTS & NEGOTIATORS
Prepared & presented by
Aldric Tinker Toyad
March 4th, 2019.
2. Why are we here?
1 To discover how to get the most of social media marketing, including
Facebook ads
2 To do a quick survey on who else is deploying Facebook marketing
campaigns
3 To explore tactics to enhance the outcome of Facebook marketing
campaigns
4 To learn about free and paid resources available online
3. Phase1Phase2 Objectives:
• To build your audience
• To raise your brand
• To pre-qualify your audience
Objectives:
• To build a relationship
• To ‘convince’ algorithms that you are relevant
• To create a spill over effect
• To qualify your audience
4. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
5. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
11. The Ridge by Sime Darby Property
Interests do not have to be about Home,
Apartment, or Real Estate.
Can you guess what interest did The Ridge by
Sime Darby Property used?
15. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
16. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
18. Campaign Objectives
Brand awareness Increase awareness of your brand by reaching people who are more
likely to be interested in it.
Reach Show your ad to the maximum number of people.
Traffic Send more people to a destination on or off Facebook, such as a
website, app or Messenger conversation.
Engagement Get more post engagements, Page likes, event responses or offer
claims.
App Installs Get more people to install your app.
Video views Get more people to view your video content.
Lead Generation Drive more sales leads, such as email addresses, from people
interested in your brand or business.
Messages Get ore people to send messages to your business in Messenger or
Whatsapp.
Conversions Drive valuable actions on your website, in your app, or in Messenger.
Catalogue Sales Create ads that automatically show items from your catalogue based
on your target audience.
Store Traffic Drive visits to your physical stores by showing ads to people who are
nearby.
19. New & Subsale Landed Properties in KL & Selangor
Sample objective: Build database through Facebook Lead Ads
20. West City Properties
Sample objective: Build database through Facebook Lead Ads distributed
through Facebook’s other channels.
21. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
22. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
23. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
25. For each ad campaign, track these data every single day…
Boosted ad
Audience
Budget
Amount
spent
Sign-Ups
Cost per
Sign-Up
Cost per
Impression
Impressions
The larger your budget, the more rigorously you must track it!
26. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
29. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
30. Phase1Phase2
Step 1:
Know your
audience
Step 2:
Know your
outcome
Step 3:
Plan & Run
your
campaign
Step 4:
Monitor &
audit
Part 1:
Plan & curate
content
Part 2:
Engage with
your audience
Part 3:
Build your
community
Part 4:
Monitor &
audit
31. Where do we go from here?
1 Search ‘Facebook Blueprint’ on Google or visit
https://www.facebook.com/business/learn
32. Where do we go from here?
2 Visit YouTube and search ‘Facebook Advertising Tips’ on Google.
3 Visit Udemy and enrol in digital marketing courses.
3 Perform an audit on your own Facebook Page & Profile.
• Do you have a predefined audience & outcome?
• What are you posting on a regular basis?
• How do they relate to one another?
• Do you have Groups as a funnel?
• Do you engage with your audience?