The aim of this report is to identify and describe the creativity tools used by Michelin and Goodyear, as well as the usefulness of it. It includes an introduction to both organisations and additional recommendations tools for both organizations.

1. Alberto Rey
Author : 40131323
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2. INDEX
1 Introduction ..................................................¡Error! Marcador no definido.
2 Organization- Michelin..................................¡Error! Marcador no definido.
2.1 Description of Michelin and its innovative end result.¡Error! Marcador
no definido.
2.2 Indentify, describe and explain the useful of the tools in Michelin.¡Error!
Marcador no definido.
2.2.1 Identify and described –TRIZ...........¡Error! Marcador no definido.
2.2.2 Usefulness of TRIZ in Michelin ........¡Error! Marcador no definido.
2.2.3 Identify and describe - Brainstorming¡Error! Marcador no
definido.
2.2.4 Usefulness of Brainstorming in Michelin¡Error! Marcador no
definido.
3 Organization- GOODYEAR..........................¡Error! Marcador no definido.
3.1 Indentify, describe and explain the useful of the tools in Michelin.¡Error!
Marcador no definido.
3.1.1 Identify and describe - Open innovation.¡Error! Marcador no
definido.
3.1.2 Usefulness of Open innovation in Goodyear.¡Error! Marcador no
definido.
3.1.3 Identify and describe – Rewards......¡Error! Marcador no definido.
3.1.4 Usefulness of Rewards in Goodyear.¡Error! Marcador no
definido.
4 Recommendation of additional creativity tools.¡Error! Marcador no
definido.
4.1 SCAMPER. ............................................¡Error! Marcador no definido.
4.2 DESIGN THINKING. ..............................¡Error! Marcador no definido.
4.3 CROSS-TRAINING. ...............................¡Error! Marcador no definido.
5 Report Conclusion........................................¡Error! Marcador no definido.
6 References.................................................................................................. 1
7 Figure List ................................................................................................... 5

3. References
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Figure List
Figure 1 Tweel tyre (Filmore et al, 2005).............¡Error! Marcador no definido.
Figure 2 TRIZ process (Mann, 2001) ..................¡Error! Marcador no definido.
Figure 3. The perceived influence of TRIZ in Michelin (Filmore et al, 2005)
............................................................................¡Error! Marcador no definido.
Figure 4 Open innovation in the supply chain (Carpenter, 2010) .............. ¡Error!
Marcador no definido.
Figure 5 Design Thinking process (Rustler, 2012).¡Error! Marcador no
definido.