2. CHINA MEAT
PROCESSING
MARKET REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the meat processing market in China mainly from the
following sections.
- Size of Meat Processing Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China meat
processing market size, industry sales revenue in 2008 - 2010, this report
presents a picture of the real development of meat processing market in China
and changes in the overall market size.
- Hot Areas of China Meat Processing Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for meat processing
market deserve most attention.
- Top 10 Enterprises in China Meat Processing Industry
Based on the comparison and analysis on top 10 leading enterprises in China
meat processing industry in terms of sales revenue, market share and number
of employees, the report shows their positions in the meat processing market
in China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Meat Processing Market
This report analyzes the meat processing market share distribution in China
by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of meat processing
product and regional markets in China in terms of sale revenue, profitability,
number of enterprises and the value of imports... The report offers data on the
market shares of imported meat processing products, foreign enterprises and
enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current meat processing market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Meat Processing Products
In this section, the report includes the main source countries / regions of
imported meat processing products for China and their market shares, the
domestic destinations of imported meat processing products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced meat processing products and shares of these
destinations, major origins of the exported meat processing products and
their shares.
- Meat Processing Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning meat processing products generally accepted in the meat
processing industry in China, including standard names both in Chinese and
English as well as their unified code numbers.
- Major Meat Processing Importers in China
The report lists 10 major importers for meat processing products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Meat Processing Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Meat Processing Market Report presents the
current situation, the growth rate and profitability of the meat processing
industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE MEAT PROCESSING MARKET SIZE......................3
2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5
CHAPTER 3 HOT SPOTS FOR MEAT PROCESSING PRODUCTS
ACROSS CHINA .......................................................................................................9
CHAPTER 4 INDUSTRY OVERVIEW................................................................11
4.1 A SUMMARY ON THE INDUSTRY............................................................11
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MEAT
PROCESSING PRODUCTS .................................................................................16
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED MEAT PROCESSING PRODUCTS...........................................16
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................18
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20
CHAPTER 6 THE MARKET SHARE...................................................................22
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................22
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................22
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................24
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................26
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................28
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................30
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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36
7.1 HENAN LUOHE SHUANGHUI GROUP ..................................................36
7.2 JINLUO MEAT PRODUCT CO., LTD. ........................................................36
7.3 ZHUCHENG FOREIGN TRADE CO., LTD................................................37
7.4 HENAN ZHONGPIN FOOD CO., LTD......................................................38
7.5 DELICIOUS GROUP CO., LTD. ...................................................................38
7.6 TONGLIAO JINLUO FOOD CO., LTD. ......................................................39
7.7 HENAN BEIXU GROUP CO., LTD..............................................................39
7.8 SICHUAN FURUN MEAT FOOD CO., LTD..............................................40
7.9 WEIFANG LEGANG FOOD CO., LTD. ......................................................41
7.10 SICHUAN JITAILONG FOOD HOLDING LTD. ....................................41
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR MEAT
PROCESSING PRODUCTS
ACROSS CHINA
Figure 4 Nationwide distribution map of meat processing enterprises above designated
size across China
Heilongjiang
35
Jilin
31
Inner Mongolia
76 Liaoning
Xinjian 127
Hebei Beijing
11
42
82 Tianjin
Shanxi 16
Ningxia Shandong
21 19
Qinghai 5 323
6
Gansu Henan Jiangsu
16 Shaanxi 91 Anhui 144
Tibet Shanghai
Hubei 80 44
2
Sichuan 45 Zhejiang
144 56 112
Chongqing Jiangxi
Hunan
34 Fujian
Guizhou 87
19 42
1-8 1
9-19 Yunnan Guangdong 9
25 Guangxi
66
20-39 16 20
40-69 40
70-149 70
Hainan
150+ 150
Shandong, Jiangsu and Sichuan are the major production bases for meat
processing in China. From Jan. to Nov. 2010, enterprises engaged in meat
processing production above designated size in the above three areas added
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign meat processing enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes in the percentage 1817
of
全国 1297 1620
in term s of the num ber of num bers of foreign-funded
oreign-funded 196 197 192
enterprises in 2010 enterprises
e of ownership 1625
Private 756 24%
989
24% 23%1161rivate
oreign-funded 10.57% 196 197
3%
192 nded
2% 3%
Joint-equity 32 46
12% 11% 48
15%
Others 313 388 416
Private 58% 61% 64%
oreign-funded 15% 12% 11%
89.43%
Joint-equity 2% 58% 3%
61% 64% 3%
Others 24% 24% 23%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 1,817 meat processing enterprises above designated size
across China, 192 are foreign enterprises, accounting for about a share of
10.57% of all. In terms of the number of enterprises, there were 5 foreign
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