Presentation deck for the seminar LinkedIn for Linguists: How to Leverage the World's Largest Professional Network, which took place at Language Show Scotland, Glasgow, 10 March 2017. The learnings can be applied to any professional freelancers working in B2B who want to grow their network and find potential clients on LinkedIn.

1. LinkedIn for Linguists
Alba Sort
MCIL, MCIM, CIM Tutor
MA Marketing
Language Show Scotland 2017

2. 13 February 2007

3. Numbers of LinkedIn Members (in millions)
Source: LinkedIn
8 15
33
50
75
135
202
277
347
414
467
0
50
100
150
200
250
300
350
400
450
500
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

5. LinkedIn in 3 easy steps:
1)Optimise your profile
2)Grow your network
3)Own your data

6. 1) Optimise your profile

7. Who are you trying to reach and why?

8. Before you do anything…
turn off your activity feed alerts

11. Photography:
What kind of person are you?
Headshot
Background photo

13. Customise your URL
For search purposes

14. OR go to Settings and Privacy > Privacy tab > Profile Privacy > Edit Your Public Profile > Edit Your Public
Profile URL (top right) > pencil icon > edit: www.linkedin.com/in/yourname

16. Headline:
How do you see yourself?
120 characters

17. Some examples…
• Spanish Translator and Interpreter MCIOL Specializing
in Food & Drink, Tourism, Forestry and Agriculture
• Polish-English Qualified Conference and Court
Interpreter/Translator | Sworn Interpreter | Glasgow
• Providing Russian Interpreting Services for Business
Events, Meetings and Negotiations Across Scotland
• Translator – Helping Companies Export their Goods
and Services to 57 French-Speaking Countries
Worldwide

18. Summary:
How do you add value?
2000 characters

19. Ask yourself:
• How can you help your target audience?
• How have you added value in the past?
• Have you got any proof? Memberships? Accreditations?
• What do you specialise in?
• If you have little or no experience, what’s your why?*
• Why should anyone connect with you?
*You may want to check out Simon Sinek’s TED talk, How Great Leaders Inspire Action

20. Experience, Education &
Accomplishments:
How did you get where you are?
Position title: 100 characters
Position description: 200-2000 characters

21. Your story, not your CV
• Explain:
• Who you have worked with
• The value you have added in the past
• How you have helped solve business challenges
• Consider adding extra content:
• External links
• PDFs
• Videos

22. You may add (but don’t go overboard):
• Publications
• Certifications
• Courses
• Projects
• Honours & Awards
• Patents
• Test Scores
• Languages
• Organisations

23. Create a profile in another
language

24. LinkedIn is currently available in 24 languages: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German,
Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

25. Rally your advocates

26. Skills and endorsements

27. Recommendations

28. WARNING:
Never use the
default message.

29. 2) Grow your network

30. Connect with people you
know (or may know)

31. WARNING:
Never use the
default option.

32. Who’s viewed your
profile?

34. WARNING:
Don’t just click
on “connect”.

35. Find potential clients on
LinkedIn
But before you do… go on private mode

37. A word of caution:
• While you are on private
mode, you will not be able
to see any information
about who’s viewed your
profile.
• Make sure you change
your settings back to the
first option (‘Your name and
headline’) once you’ve
finished prospecting.

38. Use LinkedInSearch

39. Prospecting on LinkedIn
• Taking your target audience as reference, carry out a search
targeting individuals using filters as required (title, location,
industry…) .
• Create spreadsheet with 2nd degree connections you want to
contact.
• Send them a connection request note. Keep it short and
relevant. NEVER use the default message (I’d like to add you to
my network).
• Use your spreadsheet to track your new connections.
• Follow up (but don’t be a pest!).

41. WARNING:
Never use the
default invitation.

42. Engage with your network

47. 3) Own your data

49. 13 February 2007

50. Remember:
LinkedIn is a journey, not a
destination

51. Eager to know more?
CIOL Members’ Day Seminars
• Your Brand (at 10:45) and
Using Social Media (at 12:00)
• 25 March 2017
• London
• https://www.eventbrite.co.uk/
e/ciol-members-day-2017-
and-agm-tickets-
31151861055
CIOL Scottish Society Workshop
• Marketing for Linguists
• 30 March 2017, 5:30-8:30PM
• Glasgow
• https://www.eventbrite.co.uk/
e/marketing-for-linguists-a-
practical-series-of-marketing-
workshops-for-translators-
and-interpreters-tickets-
29639788405

52. Thank you
Slides: www.albasort.com/lss2017
Twitter: @albasort