We are a below-the-line activation and market research company operating in Ethiopia.

1. Ranez Marketing
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2. Profile
• was set up 8 years ago and run research projects and
number of Below-The-Line(BTL) marketing activities.
• Has a database of 4,200 retail outlets and Modern retails
and well-identified territories of Addis Ababa.
• Has surveyed 44 towns across Ethiopia and the major towns
that we covered: Mekelle, Dessie, Bahir Dar, Gonder, Dire Dawa,
Awassa, Arba Minch, Adama, Debrezeit, Sebeta, Gambella, Adwa,
Axum and Afar
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3. Experience: Merchandising
MULLEGE: P&G and Nestle Distributor
The merchandising project was conducted in 48 supermarkets. It helps the distributor avoid out of stock
situation and maintain constant sales order
Pampers Wyeth- S- 26 NIDO
Always
Nescafe
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4. Experience: Below –The- Line Activities
Open Market Activation
We are currently managing an open market activation in
MERCATO. The activation cover 98 whole stores. It is the most
effective campaign that grows sales by 120%
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5. Ezylife Survey and Activation Team
These team of ten covered 44 towns across Ethiopia to do
sales promotion and marketing activities for renewable technology
such as solar light lanters and efficient cookstoves across Ethiopia.
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6. Team Mekelle- Rol Activation
A campaign to activate ROL powder soap in 60 wholesale
distributor was run for two months. It was effective in
securing shelf space and achieve deep penetration across
Tigray Region.
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7. PVM – Mentos Chewing gum
We are currently managing Mentos Pure Fresh free sampling
project at Taste of Addis Food festival and will start in and out
of store sampling of Mass Monopiece candy brand. Our
marketing booth is below:
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8. Experience : Market Research
Availability survey for PVM- MENTOS Chewing Gum: The
campaign was conducted in 72 supermarkets and 32
wholesale shops. The product was available in 72% of the
stoves.
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9. Experience…….. Continued
Macro economic survey for UNISA
We partnered with UNISA to conduct a macro economic
survey and surveyed all universities and colleges
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10. Experience……….. Continued
New product test and house-to-house Survey- Nestle
TNS outsourced market research on the launch of 25 gm, 50
gm and 100 gm NESTLE sachet to Global Edge in South
Africa and we conducted the survey here in Ethiopia
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11. Experience ………. Continued
EzyLife Carbon Offsetting Projects
New Product Test and Market Survey for The Paradigm
Project on renewable energy product( EzyStove and solar
light).
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12. Experience………. Continued
Media Monitoring for INTERNEWS
We conducted media monitoring for three consecutive
years for a US based media group. We did the monitoring
twice in a year
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13. Experience: Business Development Projects
Black Lion Coffee:
It is a holistic business development project that assist one
of the biggest holdings in Ethiopia in venturing into coffee
roasting and marketing business
The BD projects consists
Online Marketing Strategy: help company develop online
sales strategies
International Market Development
Retail Operation Development
Coffee Chain Development
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14. Experience……….. Continued
Focus Group Discussion for HEINKEIN
Due Diligence for a Private Equity Firm and helped a firm
raise 60 million USD from JP Morgan, DFID and NORFUND
Have worked with Cactus on outsourced research and short
term projects.
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15. Profile…….. Continued
 Has its office and warehouse
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16. Profile…….. Continued
 Two vans that are fully dedicated for BTL and Road Show
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17. Management Profile
Alazar Ahmed: General Manager
Has an a 15 years experience in retail and consumer
goods industry and managed complex research and
campaign projects for the last 15 years
Elias Ahmed: Deputy General Manager
Global Relationship Manager. He has an experience of
working with DHL and has a degree in marketing and
applied geology
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18. Management Profile……..Continued
Halewat Abebe- Account Manager
Has managed all campaigns under Ranez Business PLC for
INTERNEWS and NESTLE for extended period of time.
Shehas a good analytical skills and managed seven data
capturing teams on almost retail audits and carbon
tracking, cloud and enterprise software
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19. Management Profile….. Continued
Moges Sintayehu- Campaign and field research Supervisor
He has supervised on field how campaigns are
implemented and monitored all house to house surveys
and retail outlets and evaluate effectiveness of
research team and sales promoters against a set
standard.
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20. Thank You
Ranez Marketing
Tel: +251114167474
Email: alazar.ahmed@ranezplc.com
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: Connect with us
@ Ranez Marketing
www.ranezmarketing.com
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