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Getting the most out of 2020:
4 slides. 4 quarters. 4 strategies for success
ALANSHOEBRIDGE.COM
What you should do this year – Q1
It’s all about FOCUS
 Share your plan
 Work your plan
 Stay focused on your plan 80% of the time
 Experiment, but don’t get distracted
 Share your results
What you should do now – Q2
It’s all about LEARNING
 Have you made learning a priority?
 What do you need to learn?
 What does your team need to learn?
 Identify conferences, webinars, etc. to attend
 Identify books, articles, etc. to read & share
 Lead by example, but make it a team effort
What you should do now – Q3
It’s all about measuring
 Do you know what has worked?
 Do you know what hasn’t worked?
 Are you confident in what’s needed for 2021?
 Share results
 Make adjustments
 Use information to drive your next mktg. plan
What you should do now – Q4
It’s all about planning
 Define your business priorities for 2021
 Define your measurement plan for 2021
 Set your team’s goals for 2021
 Set your personal goals for 2021
 Take a break and recharge if you can
A marketer's guide to 2020

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A marketer's guide to 2020

  • 1. Getting the most out of 2020: 4 slides. 4 quarters. 4 strategies for success ALANSHOEBRIDGE.COM
  • 2. What you should do this year – Q1 It’s all about FOCUS  Share your plan  Work your plan  Stay focused on your plan 80% of the time  Experiment, but don’t get distracted  Share your results
  • 3. What you should do now – Q2 It’s all about LEARNING  Have you made learning a priority?  What do you need to learn?  What does your team need to learn?  Identify conferences, webinars, etc. to attend  Identify books, articles, etc. to read & share  Lead by example, but make it a team effort
  • 4. What you should do now – Q3 It’s all about measuring  Do you know what has worked?  Do you know what hasn’t worked?  Are you confident in what’s needed for 2021?  Share results  Make adjustments  Use information to drive your next mktg. plan
  • 5. What you should do now – Q4 It’s all about planning  Define your business priorities for 2021  Define your measurement plan for 2021  Set your team’s goals for 2021  Set your personal goals for 2021  Take a break and recharge if you can