1. HEALTHY BRANDS COLLECTIVE
Alan Beaver, Kevin Takiar,
Giovanni Santiago, Srijan Shrestha

2. BACKGROUND
Founded in
2006

3. PRODUCTS
"It's a remarkable time for the health
food industry. Now more than ever,
people are concerned with the source
of what they eat, and the journey
their food takes from harvested to
plate. At Healthy Brands Collective,
we address those growing concerns,
providing delicious, healthier
alternatives."
- Dan Ratner, CEO

4. BUSINESS & PERFORMANCE
❏ 2013 Sales Revenue: $13M
❏ 230% increase over LY
❏ 21 - 50 Employees
❏ 10 Product Lines
❏ 2016 Sales Revenue: $22.9M*
❏ *estimated using Annie’s growth data

5. Less than 20% of consumers buy nearly 50% of all organic products
“True Believers” & “Enlightened Environmentalists” - 18% of Shoppers, 46% of all purchases of
Organic Products
7 SEGMENTS OF ORGANIC PRODUCTS
True Believers
Enlightened
Environmentalists
Strapped Seekers
Healthy Realists
Indifferent
Traditionalists Struggling
Switchers
Resistant
Non-Believer

6. KELLOGG’S

7. GENERAL MILLS

8. STRATEGY

9. PERSONNEL
❏ 40 years of background in Natural
Food & Beverages
❏ VP at General Electrics
❏ Current CEO at Physicians Capital
Corporation
❏ UCLA Graduate, Finance
DAN RATNER
DONNA RATNER

10. POST-ACQUISITION
❏ Economies of Scale, Retailer shelf space
❏ Leverage Innovation Culture
❏ Maintain existing Management
❏ Stock-Options
❏ Exit Considerations
❏ Full Purchase
❏ Partial Purchase
❏ Investment, with first right of refusal