1. A2 MEDIA
EVALUATION 4

2. What was the intended outcome for
the audience?
• For our trailer we wanted the audience to be
entertained and want to see more of the film.
• We feel we have achieved this as feedback
given to us was positive and they said they
found it intense and exciting and that they
would definitely like to see the full film after
seeing the trailer.

3. What stylistic techniques were used to
create audience appeal?
• To create appeal from the audience we used a
number of stylistic techniques.
• In order to create an intense exciting trailer
we used fast paced editing with a soundtrack
that also adds to the ferocity.
• We also implemented the use of actors that
were the intended audience’s age as they
would like to go see a film they could relate to.

4. What media theories were utilized? Were the
representations involved appropriate to the product?
• We used the uses and gratification theory in
making this trailer. As we believe the audience
are not passive and will watch it and take
away that they should not go on the path of
the main character.
• The representations were relevant to the
product as they showed youth culture in a
gritty and realistic way.

5. Who are your audience & what have you
learned from your audience feedback?
• Our audience were young males 18-35 approximately – this
is shown earlier in the blog. At this age, they would be able
to relate to our protagonist, and would have a voyeuristic
effect.
• We asked people to rate our production, and give
opinions, which was helpful to us, if we were to improve it.
It also helped us to see how effective our piece was, and
how it followed common genres of gangster thrillers. We
tried to improve our production after this feedback in the
production stage, and added several shots, as our audience
seemed confused at certain points.
• From the feedback, we could interpret what we did
well, and what could have improved on, which helps us to
follow the genre correctly, and also advance our work.