3. New Generation of Donors
“Younger donors expect engagement that makes
them feel seen, heard and involved.”
– Katya Andresen, Robin Hood Marketing
“Social-media tools mean a substantial change in the reach of any
organization, and the speed at which you can achieve that reach.”
-Robin Mansell, London School of Economics
4.
5. What are Social Media?
The tools we use to socialize with each other.
What is Social Marketing?
Crafting a message, worthy of sharing and inspiring
action.
What is Social Media Optimization?
Maximizing your message using analytics and the
human barometer.
6. The only way to succeed
“Do not interrupt what people are interested
in; be what people are interested in.”
>> Source: Avenue A Razorfish, 2008 Digital Outlook Report
7. Where is the party?
Hint: Unless you’re iTunes, Amazon or CNN
– the party is NOT at your house.
8. What can you bring to the party?
• Content (videos, photos, stories)
• Experience (expertise, wisdom)
• Event tickets, gifts
11. The numbers
100 agents. 100 Ford Fiestas. 6 months.
• 6.2 million YouTube views
• 750,000 Flickr views
• 4 million Twitter impressions
• Fiesta Movement 2
• 6,000 reserved in advance of sales
36. Rule of Thumb
• Be consistent.
• Be relevant.
• Be constant.
• Learn something new every day.
37. Sway Social Media Workshop
April 22 -23, 2010
• Personalized instruction
• Facebook, Twitter set-up
• Blog starter tips
SwayWorkshop.com (limited to 10 per event)