7.pdf This presentation captures many uses and the significance of the number...
Apple inc
1.
2. Company Background
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates
consumer electronics, computer software, and commercial servers .
Apple was established in Cupertino, California on April 1, 1976 and incorporated January
3, 1977.
The company's best-known products include the iPhone , iPad tablet
computer, iPod portable media players, and Macintosh computer line.
3. Founder’s :
Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was
the co-founder, chairman, and CEO of Apple Inc.
Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer
engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald
Wayne .
Ronald Gerald Wayne is a retired American electronics industry worker. He co-
founded Apple Computer with Steve Wozniak and Steve Jobs.
4. The Beginning :
Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young
and exceptional people who began building a computer in their garage and launched
the microcomputer revolution.
1976: Steve Jobs and Steve Wozniak founded Apple Computer, Inc.
1980: Apple converts to public ownership.
5. The Beginning
1985: John Sculley assumes CEO role.
1997: Steve Jobs is named interim CEO.
1998: The all-in-one iMac is released .
2002 -2006 newly design MacBook and Macbook Pro . Apple. also
introduced iPod, iPhone and iPod came into market .
2007 Company name change on Apple , Icn..
2011 : Death of Steve Jobs.
6. Today
Apple released iPhone 6 ,6+,6s,6c .
Apple has 40,800 employees as of 2016.
Net profit increased from 15.6% in 2009 to 35.3% in 2016.
EPS doubled since 2009 to $12.29.
Positive future financial expectations.
8. APPLE Inc.
Apple Inc. designs, develops, and sells consumer electronics , computer software.
Apple provides online services.
Its hardware products include the iPhone smartphone, the iPad tablet computer,
the Mac personal computer, the iPod portable media player, and the Apple
Watch smartwatch.
16. Target Market or
Audience Share
• The target market for the Apple products was people under 35 years
old. This is a smart marketing strategy of Apple.
• Apple creates products that make life easier for the common
businessman, musician and technology buff.
• Apple also try to here from audience what they actually want & how
an Apple product experience makes you feel.
17. Brand Personality
• Apple has a branding strategy that focuses on the emotions.
• The Apple brand personality is about lifestyle; imagination; liberty regained;
innovation; passion; hopes, dreams and aspirations; and power-to-the-people
through technology.
19. Strength of
Strong Brand Image
Customer Experience
Good Customer Services
Advertising
Financial Performance
20. Weakness of
Death of Steve Job.
Apple Reduces customer support for older products with the
hopes that user will switch on that device.
Series of Patent law
Apple has much Higher prices Compared to Competitors
Products.
21. Opportunities of
Demand for smart phones and tablets are growing and apple can seize on
this.
iCloud smooth integration may encourage user to buy other Apple
Product.
Growing Business Technology Sector.
22. Threats of
Rapid Change in technology and demand
Tax increases.
Price competition from competitors.
Android market share increases.
24. • Last year Apple notched a record $18 billion in profit during this period, the
largest ever recorded by a single public corporation.
• This year the company topped that, generating a profit of $18.4 billion on
$75.9 billion in revenue during the last three months of 2015.
• The average sale price for its best selling devices, the iPhone, iPad, and Mac,
was also a record high, boosting Apple's margins to 40.1 percent.