1. AKSHAY RANE
Mobile: 9860498970 & 9167692668
Email: aksrane@yahoo.co.in & araksrane@gmail.com
Blog : http://akstalks.blogspot.in/
https://drabbl.com/aks
Objective: To work in professional capacity in Digital Communications with a leading organization of
national repute. Willing to work in a start-up and grow with the company from a nascent stage to a
renowned brand.
An experienced Copywriter & digital marketing professional with over 6 years of experience in Digital
advertising with exposure to the following categories Finance, Retail, FMCG, Real Estate, Lifestyle,
Financial Services, Tourism and Entertainment.
Key Skills
Copywriting, Web Content writing/Editing, Entertainment writing, Web Journalist, Reviewing Movies and
Script Writing
Key Strengths:
Copywriting, Web Content writing/Editing, Entertainment writing, Web Journalist, Reviewing Movies
and Script Writing.
Ability to work individually on a project & can also manage a team
A great sense of humor and a motivational team-player who ensures the atmosphere in the team is
lively and energetic
WORK EXPERIENCE
Working with Landmark Insurance (policyboss.com & rupee.com) Assistant Manager – Marketing
(Copy & content) – (April 2016 till date)
• Wrote copy for product pages of rupeeboss.com right from the scratch. Suggested use of
images,
layout, wherever required
• Ideated & wrote copy for landing pages of various loan & insurance products for both policyboss
& rupeeboss.com
• Wrote copy for e-mailers campaigns both for newsletters sent out to prospects & customers
as well as internal communication-newsletters
• Worked closely with the designers on restructuring of the current layout of the website &
landing pages
• Came up with ideas for social media posts for the brand & drafted a content calendar
• Worked closely with the associated agency on marketing deliverables -
for both online & offline communication with respect to content & design - such as landing page +
emailer campaigns, posters, standees, brochures/leaflets.
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2. • Ensure all activity supports wider online objectives
• Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
• Ensure consistency and accuracy of communication across online and offline collaterals
• Use great web etiquette to ensure the right message is delivered through the right channels
without offending anyone
Notable Achievements: Took initiative to begin, manage and develop the social media presence of
RupeeBoss.com. Ensured the content developed engaged the audience and increased traction.
Worked with Glitterbug technologies Pvt.Ltd. – Coverfox.com (June 2015 – Jan 2016)
• Wrote Copy for Google Sponsored/ Display ads. Also, gave suggestion for images, wherever
required
• Took briefing from the product team and created ideas & concepts for landing pages on
Coverfox.com
• Tested the performance of various landing pages and emailers via A/B testing tools like VWO
• Wrote copy for mailers for insurance categories like car, two-wheeler, travel & health insurance.
• Wrote Copy for Google Sponsored Promotional mailers (GSP) including the first GSP campaign
for Coverfox.com!
• Worked on content changes on the website-home page.
• Ideated and wrote copy for linkedin display ads for the very first linkedin campaign of Coverfox!
• Wrote Copy for facebook multi product ads and gave suggestion for images
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3. • Responsible for overseeing the design and implementation of various creatives by coordinating
with the
design team and explaining them the details of the concept.
• Analyzed the performance of SEM ad copies via google analytics and tried and tested new
options of adwords for better performance
Notable Achievements: Worked on the first ever Linkedin campaign and GSP campaign for the brand
from conceptualization right up to execution.
Worked with Rediff.com as a Sr. Copywriter (July 2011 to April 2015).
• Written copy & conceptualized for banners (all-sizes), high-impact properties, e-mailers and
media-innovations. Worked on client-projects like Tata Nano, Tata Storme, Bharati AXA, Dr. Batra’s,
Sharekhan, Angel Broking, Dell, LIC, IIPM, FirstCry, Kotak Securities, Live-In jeans, Pantene hair-spa,
British Council-Mylibrary, Star health insurance, Samsung mobiles, Otrivin, Rediffmail NG mobile app,
Rediff Shopping (ecommerce), Nissan Sunny et al.
Worked on a wide range of categories like automobile, finance (stock trading), online kid’s store,
apparel, FMCG products and sport’s event-specific branding fitments.
• Take briefing from the servicing team/sales team and create ideas & concepts for advertising
campaigns on Rediff.com
• Actively involved in all client-pitches and presentations. Ideated and written the copy for the annual
sales-kit (merchandize) to be given out to clients during IPL, Cricket World Cup & Financial Union Budget.
• Ideate and figure out relevant association of various brands across Rediff Pages as per user database
on Rediff.com
• Responsible for overseeing the design and implementation of the creatives
by coordinating with the design team and explaining them the details of the concept.
Notable Achievements: Came up with an idea to incorporate an enticing new page takeover format
which could be adapted to the new Rediff homepage layout.
Was actively involved in the client-acquisition process to get new clients onboard.
Promoted to Senior Copywriter from Junior Copywriter. Handled a team of junior copywriters.
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4. Worked for 1 year 7 Months (Sr.Web Content/Copy Writer, August 2009 - March 2011) with Right
Copywriter (Tonic Media)
Worked on Projects like Mercedes India (Social media), Dejoria.co.uk (jewelry brand), World66.com,
DIY.com, Consumer Hub (Bollywood section), RCW Blog, Guide5.com, Platinum Circle, Online
Writers.co.uk and DigiMouth.com.
Written SEO Articles, blog articles, eBooks, feature articles, game reviews and news articles. I have
handled Copywriting related projects for clients like cooldose.com, Mercedes India and LG Android
(Social media).
Notable Achievements: Successfully pitched and got the client – Mercedes India – onboard and worked
on the first ever blog and facebook and twitter updates for the brand.
Promoted to Senior Web Content Writer from Junior Content Writer. Handled a team of trainee content
writers.
Worked as a Freelance Movie-Critic for Book My Show.com. Written movie reviews for over 8
movies. Attended Press Previews.
Worked as a Copy Editor/Content Writer with Sportz Interactive (Aug 2008 - December 2008).
Worked with projects related to content writing and editing for clients like ICC, Zee Sports (ICL) and Spice
Mobile.
EDUCATION:
YEAR Degree Institute
2009 PGD in Public Relations & Advertising KC College, University of Mumbai
2008 B. M.M in Advertising- With Honours KPB Hinduja College, University Of Mumbai
2005 H.S.C. (Mumbai) NEW ENGLISH COLLEGE VASAI
2003 S.S.C. (Mumbai) R.V. NERKAR SCHOOL VASAI
Notable Achievements: Was awarded the Best Student of the Year during the third year of BMM
(K.P.Hinduja College, 2008).
PERSONAL:
Marital Status: Married
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5. Date of Birth: 20 December 1987
References: On request.
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6. Date of Birth: 20 December 1987
References: On request.
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