Marketing strategy project under Marketing Management internship IIM L

1. Teach Me

2. Students
Need
Help

3. No more struggle to find the
right tutor for you.

4. No doubt should be left uncleared.

5. What We Are
A source for online tutoring.
Find your own tutor.
Personal and home tutoring.
Personalized study plans designed for you.
Group study facilities.
Premium course materials

6. Find Us

7. Engineering and medical examinations in
india receive more than 25 lacs applicants
every year.

8. A majority of them believe that they
required personal tutoring.

9. Tough competition from coaching business.
Lack of trust in personal tutors.

10. Target Consumers
Students in high school
Preparing for competetitive
examinations.
Tutors
Parents

11. Goals
Recognition
Monthly net income of 20,000 INR
Concession given by each tutor connected to a student.

12. Strategy
Customer Base
Needs and Wants
Students & Teachers

13. Collaborators
● Software programmers.
● Billboard advertising agents.
● Tutors and coaching centers.
● Coaching agencies.
● Students and parents.

14. Competition

15. Value Propositions
● Convenience for parents and students
● Everyone has a phone these days, easy to use for
learning/ distance learning.
● 24x7 Nationwide service

16. Other incentives and values
Program benefits tutors and educators.
Might act as an extension for coaching centers.
A universal acceptance.

17. Seamless connectivity across various
platforms.
iOS-Mac, Android, Windows

18. Premium account for $2.99
No limit on doubts.
Free teaching materials.
Karma points.

19. Infrastructure
● Main building in Mumbai
● Tie up with coaching classes for study rooms.

20. Schedule
2-3 months of Market Research in appropriate cities in india
Fetching various tie-ups with coaching brands
Establishing marketing channels such as media, internet.
Start of Service

21. Disclaimer
This presentation was prepared by Akshat Chaurasia for Marketing Management
internship under prof. Sameer Mathur, IIM Lucknow.