Advertisement & it's segments

1. ADVERTISEMENT &
IT’S SEGMENTS
AKSA SARA SUNNY
S2 MBA(2021-2023)
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES
TIRUVALLA(MACFAST)
KERALA, INDIA
www.macfast.org

2. Consumer non durable product
Mama earth

3. The Mamaearth company is an Indian brand and is based out of Gurugram,
Haryana. It was founded by Varun and Ghazal Alagh in 2016 to provide toxin-free,
natural baby care, skincare, haircare products, and more for babies and everyone
else
Marketing strategies of Mamaearth
Created own USP- When we see brands like Nike or Apple, it creates certain identity into our minds
because they do have unique identities which separate them from the crowd, similarly, Mamaearth has their
USP of producing toxin-free products and they promote themselves as ethical personal brands, this makes them
stand out from its competitors.
Target segment - Mamaearth had a limited budget but they decided to use the right marketing technique,
which resulted in being beneficial for them. They correctly studied about their target audience which is
millennials(18-35 years age group)and used Digital marketing, blogs, Influencer marketing to spread awareness
about the products and educate their customers. Mamaearth invested almost 40-50% of revenue in advertising
(FY19-FY20). Someone rightly said that “Marketing is Good but Educating your customers is even better.”
Increased availability– Mamaearth is a premium personal care brand, its profit margin is 60-65% and they
use this for marketing and advertising. Good marketing involves 4ps in Marketing- Product, Price, Place, and
Promotion. People are now already aware of their products, second comes Place, so it is a crucial part of a business
that from where people will be buying your products

4. Consumer durable product
XIAOMI

5. xiaomi
• Xiaomi’s marketing strategy depends upon time and trends
Assembling and Employing a fan base
Since 2012, the brand has created a huge fan base that involves millions of people across the
world. Fans spend countless hours online discussing Xiaomi products on various forums which
increased the level of brand awareness at no extra cost to the company.
Manufacturing Exceptional Products at Pocket-friendly services
With the aim of providing people with exceptional products at pocket-friendly prices, Xiaomi
with MIUI interface created a practical design with their latest technology, By providing
exceptional technology, they have also targeted the lower-income group.
Regular Optimizing of Products and Services
The mobile company is actively developing the ecosystem for its products and services.
Large Community and Social Media Engagement
With more than 1 Million monthly users, MI community has become a strong platform to interact with the
Mi users. When compared to other brands, some of the biggest tech giants do not provide a common
platform to share their views.
Flash Sales
Xiaomi builds its market by creating a demand for its newly launched
Beta Access to Gadgets
To create a hype in the market, Xiaomi chooses a limited number of beta users which
can be up to 500. They can buy gadgets for less selling price and loyalty points before its
ahead of the official launch.

7. SERVICE PRODUCT
Reliance Jio Infocomm Limited

8.  Access to the Jio service was facilitated from September 5, 2016. Jio had introduced
Aadhaar -based digital Jio SIM activation across 3,100 cities and towns in India. This
allowed the customer to complete the SIM activation procedure within minutes using
his/her Aadhaar number.
• Competitive Pricing- Jio, which disrupted the Indian telecom market with its six-
month-long free data services, started charging customers from April 1, 2017. Ambani
announced Jio’s tariff plans in February 2017, including the special Jio Prime
membership and the “Everyday More-Value” offer.
• Marketing- RIL had aggressively promoted Jio even before its launch by promising free
data and voice calls. About fifty customer acquisition and relationship managers were
appointed to hire teams that would target signing up users.
• Targeted segment- Reliance Jio majorly concentrates on the audience who
are smartphone users. It provides the service of high-speed internet and great android
mobile services. Jio targets the urban and two-tier middle and upper-class people. Jio
works towards transforming India into a digital nation

9. THANK YOU