Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our population grows and ages, the incidence of neurological, spine and orthopedic related disorders and diseases will continue to rise. Under the irons of declining revenues, payor reimbursements and advances in minimally invasive surgical procedures, hospitals, health systems and physicians are starting to understand the major importance of defining themselves by niche programs – Centers of Excellence (COE).

1. TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com
STREAMLINING YOUR REVENUE GENERATING SERVICE LINES
Establishing a Neuroscience Center of Excellence
Attendance is Limited To
DECEMBER 1 – 2, 2011 – PHOENIX, AZ
50 Attendees Maximum
Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that
have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive
edge and meet the increasing patient demand.
Register 3 Attendees, Get the 4th Free…
SPEAKER INVITES KEYNOTE SPEAKER INVITES SPEAKER INVITES
Robert Theis Eula McKinney, MsHA Wende Fedder, RN, MBA BSN
Executive Director, Neurosciences Director, Spine, Ortho, Surgery Service Lines Clinical Director, Neuroscience Institute
INOVA HEALTH SYSTEM UCSF MEDICAL CENTER ALEXIAN BROTHERS HOSPITAL
Brian Leonard NETWORK
Barbara Mancini, BSN, MBA, CNRN Purchasing Manager
Director, Neuroscience Service Line Kathy Huffman
UCSF MEDICAL CENTER
INOVA HEALTH SYSTEM Administrator, Center for Neurological
_______________ Restoration and Center for Pediatric
James Ecklund Roundtable & Workshop Leaders: Neurology
Chairman, Department of Neurosciences, CLEVELAND CLINIC
Michael Graham
Inova Fairfax Hospital, Medical Director, Director, Spine Services, Planning & Product
Neurosciences Patty Vogel
Development CEO
INOVA HEALTH SYSTEM PRIORITY CONSULT BARROW NEUROSURGICAL
Leanna Krukowski, RN, MSN ******************** ASSOCIATES
Clinical Services Director, Orthopedic & Cecily Lohmar, Chairperson
Neuroscience Service Line Laurie Baker, RN, NP
Principal Director of Clinical Operations, Spine
SAINT MARY’S HEALTH CARE NEW HEIGHTS GROUP Care
Teri L. Holwerda RN, MSN ******************** BARROW NEUROSURGICAL
Nurse Practitioner, Spine & ASSOCIATES
Marshall Steele, MD
Neurosciences CEO
SAINT MARY’S HEALTH CARE Brian Asmussen
MARSHALL | STEELE Director of Neurosurgery Service Line
METHODIST BRAIN AND SPINE
INSTITUTE
EVENT PARTNERS: INTERACTIVE PANEL DISCUSSION EVENT SPONSORS:
• Service Line & Practice Development
• Future Industry Challenges & Trends
• Telemedicine Within Your Service Line
***To become an event partner or SPECIAL THINK-TANK SESSION
sponsor, please contact us directly*** • Share Best Vendor Companies
• Innovative Internet Marketing
• Next Critical Steps For Your Program

2. QQAAA
TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com
STREAMLINING YOUR REVENUE GENERATING SERVICE LINES
Establishing a Neuroscience Center of Excellence
Attendance is Limited To
DECEMBER 1 – 2, 2011 – PHOENIX, AZ
50 Attendees Maximum
Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that
have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive
edge and meet the increasing patient demand.
CONFERENCE THEME:
Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our
population grows and ages, the incidence of neurological, spine and orthopedic related disorders and diseases will continue to
rise. Under the irons of declining revenues, payor reimbursements and advances in minimally invasive surgical procedures,
hospitals, health systems and physicians are starting to understand the major importance of defining themselves by niche
programs – Centers of Excellence (COE).
TOPICS OF DISCUSSION INCLUDE:
• The Future of Neuro, Ortho and Spine – Emerging Trends, Forecasting and Strategic Opportunities
• Achieving Operational Excellence, Optimized Patient Care and Revenue Generating Service Lines
• Building a Strong Brand Image Utilizing Innovative Marketing Strategies and Techniques
• Organizational Structure, Joint Planning, Clinical Programs and Core Competencies
• Incorporating Pediatric Care Within Your Neuroscience, Orthopedic and/or Spine Program
• Establishing a Clear and Concise Strategic and Implementation Plan
• Recent Advances In Spine Surgery and Spinal Techniques
• Establishing a Neuroscience, Orthopedic and/or Spine Center of Excellence (COE)
• Utilizing An Internal System for Allocating Resources and Finances
• Jumpstart Your Program To Gain Competitive Advantage – Paving The Way To Joint Care Accreditation
• Bridging The Neuro-Ortho-Spine Gap – Centralizing Your Service Lines
• Physician Strategies and Inter-Network Hospital Alignment
• Service Line Strategy and Development, Implementing Matrix Management
• Optimizing Profitability and Maximize Reimbursement Within Your Centers of Excellence (COE)
• The Impact of Advanced Technology – Incorporating Emerging Technologies Within Your Service Line
• Recruitment/Retention: How to Successfully Recruit and Retain Physicians and Top Nurses To Your Program
• Best Practices to Improve Patient Navigation, Customer Satisfaction and Effective Communication of KPI’s
• Strategic Planning and Positioning, Understanding Market Performance, Adapting to a Changing Market
• Joint Ventures Involving Shared Equipment, Technology, Clinical Services and Medical Facilities
• A Tele-Neuro Approach – Maximize Revenue and Manpower By Utilizing Telemedicine
• Operational Performance, Revenue Impact, Capital Investment, Ease of Implementation
• Integrating Service Lines With Existing Hospital Functions and Processes
• Community Education and Referral Development; Outcomes for Evidenced Based Decision Support
• The Future of Pediatric Healthcare: Emerging Trends, Forecasting & Strategic Opportunities
• Developing A Pediatric Center of Excellence (COE): Improve Patient Care & Outcomes, While Increasing Revenue
• Developing a Comprehensive Pediatric Health-Oriented Clinical Intake Center Assess Patient’s Unique Healthcare Needs
• New Technologies That Foster Long-Term ROI Through Benchmarking Strategies
TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com

3. TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com
STREAMLINING YOUR REVENUE GENERATING SERVICE LINES
Establishing a Neuroscience Center of Excellence
Attendance is Limited To
DECEMBER 1 – 2, 2011 – PHOENIX, AZ
50 Attendees Maximum
Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that
have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive
edge and meet the increasing patient demand.
WHO WILL BE THERE: This conference is designed for Senior Level Executives, Vice Presidents, Administrators,
Directors and Managers within hospitals, health systems, federal and state agencies, as well as healthcare
consultants. Academic Medical Centers, Teaching Hospitals, and Community Hospitals are also encouraged to
attend.
KEY TITLE(S):
• Vice President/Director, Neuroscience Service Line • Vice President/Director, Pain Management
Services
• Vice President/Director, Neuroscience(s)/Neurology
• Neuroscience Service Line Director
• Vice President/Director, Perioperative Services
• Vice President/Director, Business Development
• Vice President/Director, Surgical Services
• Vice President/Director, Strategic Planning
• Vice President/Director, Neuro Critical Care
• Ortho/Spine/Neuro Coordinator
• Vice President/Director, Spine Services/Spine
Service Line • Director, Acute Care Services/ICU
• Vice President/Director, Rehabilitation Services • CEO, COO, CNO
• Vice President/Director, Physical Medicine • Vice President/Director, Clinical Services
• Vice President/Director, Pain Management • Vice President/Director, Orthopedics
• Administrative Director, Stroke Services • Neuroscience, Orthopaedic, Stroke Coordinator
• Medical Director • Vice President/Director of Rehabilitation
• Pediatrics, Pediatric Services • Vice President/Director of Stroke
TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com

4. TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com
STREAMLINING YOUR REVENUE GENERATING SERVICE LINES
Establishing a Neuroscience, Orthopedic or SpineExcellenceExcellence
Establishing a Neuroscience Center of Center of
Featuring an Exclusive Site Tour ofof
Featuring an Exclusive Site Tour the
DECEMBER 1 – 2, 2010 – PHOENIX, AZ
2011
Barrow Neurosurgical Associates
Barrow Neurological Institute
Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that
have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive
edge and meet the increasing patient demand.
CONFERENCE INFORMATION:
Pre-Event Speaker Questions:
To ensure that our speakers answer as many questions as possible, please email some of your pre-event speaker questions to
info@mindstreamedu.com. Please provide the speaker name and question in your email. Questions – Must be received no later
than November 25, 2011.
Early Bird Normal
Registration Registration Event
Registration Pricing Expires 08/01/2011 Expires 11/21/2011 Onsite Registration Documentation
Call for Early
Attendees Registration Rate $1,495.00 $1,595.00 $299.00
(Attendee registration includes entrance to event, all catered meals, panel discussions, think-tank sessions, networking reception
(if available) and CD documentation)
PAYMENT: Payment must be received within 5 days of registering if paying by corporate check. Credit card payments are
processed immediately. You will receive a paid or unpaid invoice shortly after registering
TO REGISTER: Please Call (414) 988-4055 Or Visit Our Registration Page – www.mindstreamedu.com