3. Akij Group, a privately held company is one of the leading industrial
groups in Bangladesh. Initially it started with trading business in a humble
way in early 1940 by Late Sheikh Akij Uddin and later on the involved
himself into manufacturing of handmade cigarettes (BIRI) & jute
business in 1950.
His main vision & mission was to create employment for the countrymen
by establishing various industries in different areas of the country. To
achieve this goal he worked by hard labor with honesty, punctuality, loyalty
& ethics throughout his whole life. As a result, under the dynamic
leadership of the founder of Akij Group successfully diversified into various
industrial & commercial units less than one fold to become a large
conglomerate.
History of AKIJ Group
4. Business unit of AKIJ Group:
Handmade Cigarettes (BIRI)
Jute
Crust & Finished leather
Foot wear
Textile
Tobacco, Chewing Tobacco, Cigarette
Safety maches
Hard Board & Particle Board
Food & Beverage
Ceramic
Cement
Printing & Packaging
Crocodile farming
Computer hardware & Software, ISP, IT education
Chain CNG refueling stations
Automobiles
History of AKIJ Group (continues…)
5. As one of the exporters of Bangladesh AKIJ Group achieving “Export
Trophy” from the government for extra ordinary performance in Jute & Leather
business.
More than 1,00,000 people as staff & officers in different categories employed by
Akij Group.
Our group makes a substantial contribution to the government department in
charge of public revenue as one of the highest tax paying organization
by contributing more than 4% of revenue to the annual national budget of the
country. We are also member of Dhaka stock Exchange.
Akij Group also believes in social profit, which does not measure in terms of
money. From these feelings we contributed & committed to the corporate social
Responsibility (CSR) by establishing schools, Madrassas, Mosques, Orphanages
& Medical College, Hospitals etc.
History of AKIJ Group (continues…)
6.
7. Through out of Akij Group’s long journey we have gathered a vast
experience in transportation & automobile maintenance of our fleet by
manual servicing system. And subsequently we have started a company with
full range of automobile sales and most modern & digitalized service center
named “Akij Motors”
Akij Motors solely believes on total customer satisfaction with "Trust &
Mutual Benefit". With this particular view the Akij Motors introduces a
One Stop Automobile Solution in Bangladesh and proudly announces the
affiliation with some of world’s renowned automobile & garage equipment
manufacturers.
About AKIJ Motors
8. We are working with those manufacturing companies whose products are
exported to many countries of the world. They are also involved in
assembling & manufacturing some of world famous brands. These products
achieved & established important position in the automobile & related service
markets across the continent.
Akij Motors’s service centre installs very modern digitalized & advanced
technological repairing and maintenance equipments and some of these are
going to be introduced for the first time in Bangladesh.
About AKIJ Motors (Continues…)
9. We have a full range of automobile solution specially emphasizing electric
motorcycle & electric cars stepping towards the green world. We would like to
establish an automobile ASSEMBLING & MANUFACTURING PLANT in
future Inshallah! Akij Motors’s vision is mobility and powerful Bangladesh,
powered by “Akij Motors” & “Car for all”
This is an innovative company not to follow the traditional system rather not
compromising with the quality of their products & services. Mission is to
become an enterprise which fulfill its customers' needs and aspirations for
automobile with innovative technologies & services. With this vision &
mission our team committed towards Reliability, Accountability, and Honesty
& Quality Service Priority.
About AKIJ Motors (Continues…)
11. COMMERCIAL VEHICLE SALES
ORGANOGRAM
1
COMMERCIAL VEHICLES SALES ORGANOGRAM
60
11 1 2 3 37 5
5 5 10 9 10 7
3 5
M= Manager; DM= Deputy Manager; AM = Assistant Manager;
Sr. Ex =Senior Executive=; Ex.=Executive; OA=Office Assistant; NG=Night Guard
DIR & CORP Sales
1 x AM
Dealers Sales
1 x DM /AM
Sales Admin
2 x Ex.
South
Ex x 2
North
2 x Ex.
South
2 x Ex.
North
2 x Ex.
Direct Sales
1 x Sr. Ex.
Corporate
Sales
1 x Sr. Ex.
SALES DEPERTMENT
1 x AGM/M
Collection &
Recovery
1 x M
Zone-R
1 x AM
1 x Sr. Ex.
5 x Ex
Zone-D
1 x AM
2 x Sr. Ex.
7 x Ex.
Show Room
1 x Jr. Ex.
CC & Road Show
3 x Ex.
Zone- D= Dhaka Division (Excluding Faridpur, Madaripur, Shariatpur, Gopalgong) & Shylet Division.
Zone- C= Chittagong Division.
Zone- K= Khulna Division (Including Faridpur, Madaripur, Shariatpur, Gopalgong) & Barisal Division.
Zone- R= Rangpur & Rajshahi Division.
Zone-R
1 x Ex.
Zone-K
1 x Ex.
Zone-C
1 x Ex.
Zone-D
1 x Ex.
South
1 x Ex.
North
1 x Ex.
Corporate Sales
1 x AM/Sr. Ex.
Dealers Sales
AM/Sr. Ex x 1
4 x Ex.
Zone-C
1 x M/ DM
1 x OA
Zone-K
1 x AM
1 x Sr. Ex.
Ex. x 4
3 x OA/NG
12. 6 Pillars of AKIJ Motors
1. Commercial and Private vehicles
2. Workshop and Service Center
3. Genuine Spare Parts
4. Construction and Material Handling Equipments
5. Garage Equipment
6. Electric Bike
13. Akij Motors is exclusive dealer of
FORLAND, DFSK, Lonking
31. Automobile Servicing Equipment
Wheel Balancer Tire Changer 3D Wheel Aligner Brake & Suspension
Tester
Nitrogen Gas
Inflator
Paint Booth4 post Lift
Exhaust Gas
Analyzer
ScannerAC Work Station
Collision Repair
System
Injector Tester
35. 1. Wide Range of Vehicles & Garage equipments within affordable price.
2. Assurance of Quality & Longevity
3. Availability of Genuine spare parts
4. Most Modern Digitalized Diagnosis & Service Center
5. After Sales Service and genuine parts
6. Fast & Actual 360 days 24 hours Solution
7. Quick Respond to Customers
8. Mobile Technical Service Team
9. Most Efficient & Technical Workforce
We are One Stop Automobile Solution Provider countrywide. Who provide Sales & Service
under the same umbrella. Such as
42. Akij Motors Own Show Room in Capital Dhaka
Year 2016
1. Tejgaon - Main Showroom (3S)
2. Moghbazar 3S
3. Kamlapur 3S
Year 2016 -2017
1. Gabtoli
2. Dhanmondi
3. Gazipur
45. Dealer
Network
Akij Group Marketing and
Dealer network already
established for other business
nationwide. So Akij Motors use
this successful established
network for dealership MOTORS
products. Akij Motors strongly
believe that within 2016 Akij
Motors products spread all over
the country by own sales effort
and dealer sales effort.
46.
47. COUNTRY BRIEF
Bangladesh is one of the most densely populated countries,
with its people crammed into a delta of rivers that empties
into the Bay of Bengal. The major employer is agriculture,
but it is unable to meet the demand for jobs. Thus many
Bangladeshis - in common with citizens from other
countries in the region - seek work abroad, sometimes
illegally. The country is trying to diversify its economy, with
industrial development a priority. Overseas investors have
pumped money into manufacturing and the energy sector.
48. BASIC ECONOMIC FACTS
GDP- US$186.6 billion
GDP-US$ 1192 PER CAPITAL INCOME
GDP-6.2% (GROWTH RATE)
HUMAN DEVELOPMENT INDEX RANKING: 142th out of 188 countries
INFLATION: 6.74%
FOREIGEN EXCHANGE RESERVES: $23.35 billion
INWARD REMITTANCES: US$ 14.23 billion
WORLD BANK DOING BUSINESS RANKING: 107th of 183 countries
MAJOR EXPORT COMMODITIES: GARMENTS, KNITWARE,
AGRICULTURAL PRODUCTS, FISH & SEA FOOD, JUTE & JUTE GOODS,
LEATHER & LEATHER GOODS.
MAJOR EXPORT PARTNERS :
US-16.3%, GERMANY-11.8%, UK-7.7%, FRANCE-4.8%, NETHERLAND-4.7%,
SPAIN-4.4%, EU(41.1%), INDIA (4%), CANADA (3.5%), CHINA (1.7%) .
IMPORT PERTNERS (GOODS):
CHINA (21.9%), INDIA (14%), EU27 (9.7%), KUWAIT (7.2%), INDONESIA (5.1%),
SINGAPORE (5.8%), MALAYSIA (5.3%)
49. FUEL & EXCHANGE RATE
FUEL COSTS ARE TABLED BELOW:
EXCHANGE RATES ARE TABLED BELOW:
FUEL/LITRE PRICE/BDT
DIESEL 65
PETROL 86
OCTAN 89
CURRENCY EXCHANGE RATE IN BDT
US Dollar 79
Euro 89
RMB 13
50. NUMBER OF REGISTERED MOTOR VEHICLES IN BANGLADESH
(YEAR WISE)
TYPE OF
VEHICLES
UP TO
2010
2011 2012 2013 2014 2015 2016
(June)
GRAND
TOTAL
AMBULANCE 2793 219 181 243 338 480 240 4494
CARGO VAN 3522 489 282 687 608 399 473 6460
COVERED VAN 5658 2354 1421 2271 2869 2354 1742 18669
DELIVERY VAN 17063 1004 774 894 1176 1719 1269 23899
HUMAN
HAULER
6520 1152 715 385 225 1142 1845 11984
MICROBUS 66379 4051 3044 2537 4313 5224 3685 89233
MOTOR CYCLE 759257 114616 101588 85808 90685 240358 157655 1549967
PICK UP (D/S
CABIN)
32240 10460 7625 6553 9554 10257 6047 82736
SPECIAL
PURPOSE
VEHICLE
6371 396 226 227 172 296 284 7972
TANKER 2706 317 195 226 362 324 220 4350
TRUCK 82871 7327 4335 5129 8136 6330 3765 117893
TOTAL 985380 142385 120386 104960 115438 268883 177225 1917657
52. INDIAN PICK UP
YEAR WISE COMPARATIVE PIE CHART
NITOL
88%
RANGS
12%
YEAR-2014
NITOL
77%
RANGS
17%
UTTARA
MOTORS
1%
IFAD
AUTOS
5%
YEAR-2015
53. INDIAN PICK UP
YEAR WISE COMPARATIVE PIE CHART
NITOL
57%
RANGS
37%
UTTARA MOTORS
1%
IFAD AUTOS
5%
YEAR-2016(JUNE)
54. COMPANY WISE CHINESE PICKUP IMPORT DATA
FROM 2014 TO 2016 (JUNE)
COMPANY BRAND YEAR 2015 %
YEAR 2016
(June)
%
AKIJ
MOTORS
FORLAND 40 1.56 75 6.26
ENERGY
PAC
JAC 874 33.73 458 35.89
RANCON JMC 148 5.71 88 6.90
AL AMIN T-KING 228 8.80 140 10.97
HYDER
MOTORS
JCB 155 5.98 54 4.23
OHI
MOTORS
KAMA 193 7.45 82 6.43
OTHERS 935 36.09 302 23.67
TOTAL 2573 1199
55. CHINA PICK UP
INPORT DATA PIE CHART
FORLAND
2%
JAC
34%
JMC
6%
T-KING
9%
JCB
6%
KAMA
7%
OTHERS
36%
YEAR 2015
FORLAND
6.25
%
JAC
36%
JMC
7%
T-KING
11%
JCB
4%
KAMA
6%
OTHERS
24%
YEAR 2016
56. COMPANY WISE CHINESE PICKUP SALES
COMPANY BRAND
FY
2013-14
%
FY
2014-15
%
FY
2015-16
%
AKIJ FORLAND 70 4.37
ENERGY
PAC
JAC 765 61.15 816 52.51 937 58.53
RANCON JMC 156 12.47 162 10.42 274 17.11
OHI KAMA 193 12.42 72 4.50
AL AMIN T KING 198 15.83 228 14.67 140 8.74
ACL JCB 132 10.55 155 9.97 108 6.75
TOTAL 1251 1554 1601
GROWTH 24.22% 3.02%
57. COMPANY WISE CHINESE PICKUP PIE CHART
JAC
61%
JMC
12%
T KING
16%
JCB
11%
FY 2013-14
JAC
53%
JMC
10%KAMA
12%
T KING
15%
JCB
10%
FY 2014-15
FORLAND
4%
JAC
59%
JMC
17%
KAMA
4%
T KING
9%
JCB
7%
FY 2015-16
58. CHINA & INDIAN MKT GROWTH
CHINA PICKUP
COMPANY BRAND FY 2013-14 % FY 2014-15 % FY 2015-16 %
AKIJ FORLAND 70 4.37
ENERGY
PAC
JAC 765 61.15 816 52.51 937 58.53
RANCON JMC 156 12.47 162 10.42 274 17.11
OHI KAMA 193 12.42 72 4.50
AL AMIN T KING 198 15.83 228 14.67 140 8.74
ACL JCB 132 10.55 155 9.97 108 6.75
TOTAL 1251 1554 1601
GROWTH 24.22% 3%
INDIAN PICKUP
COMPANY BRAND YEAR 2014 % YEAR 2015 % YEAR 2016 %
NITOL TATA 6717 80.99 7147 71.80 6112 52.52
RUNNER EICHER 627 7.56 650 6.53 831 7.14
RANGS MAHINDRA 950 11.45 1585 15.92 4026 34.60
UTTARA ISUZU 112 1.13 108 0.93
IFAD LEYLAND 460 4.62 560 4.81
TOTAL 8294 9954 11637
GROWTH 20% 14%
59. COMPARATIVE DATA CHINSE & INDIAN PICKUP MARKET
NITOL RUNNER RANGS UTTARA IFAD
6717
627
950
7147
650
1585
112
460
6112
831
4026
108
560
YEAR WISE GROWTH
YEAR 2014 YEAR 2015 YEAR 2016
FORLAND JAC JMC KAMA T KING JCB
765
156
198
132
816
162
193
228
155
70
937
274
72
140
108
YEAR WISE GROWTH
FY 2013-14 FY 2014-15 FY 2015-16
60. PICKUP MARKET SHARE
COUNTRY FY 2013-14 FY 2014-15 FY 2015-16 TOTAL %
CHINA 1251 1554 1601 4406 12.85%
INDIA 8294 9954 11637 29885 87.15%
TOTAL 9545 11508 13238 34291 100%
66. YEAR WISE M&HDT IMPORT & SALES
YEAR 2014 YEAR 2015 YEAR 2016 TOTAL
13450
9129
4787
27366
8021
8692
6300
23013
IMPORT SALES
67. TIPPER MARKET IN BANGLADESH
COMPANY BRAND MODEL 2014 % 2015 % 2016 % REMARKS
NITOL TATA
T 909 474 40.17 540 39.42 594 42.04
T 1615 206 17.46 240 17.52 217 15.36
T 2516 161 13.64 180 13.14 208 14.72
RANGS EICHER
T 16 67 5.68 85 6.20 110 7.78
T 25 70 4.95
RUNNER EICHER
10.8 211 17.88 236 17.23 135 9.55
2016(JUNE)Terra 16 25 2.12 38 2.77 23 1.63
Terra 25 36 3.05 51 3.72 31 2.19
IFAD A LEYLAND
1012
1616
10 0.71
2016(JUNE)
2518 15 1.06
TOTAL
1180 1370 1413
GROWTH 13.87% 3.14%
68. COMPANY WISE TIPPER MARKET
NITOL
71%
RANGS
6%
RUNNER
23%
YEAR 2014
NITOL
70%
RANGS
6%
RUNNER
24%
YEAR 2015
NITOL
72%
RANGS
13%
RUNNER
13%
IFAD
2%
YEAR 2016
69. FORLAND SALES FROM 2015-16
COMPANY BRAND 2015
2016
TOTAL
PROJECTION
NEXT 4
MONTHS
JAN-MAR APR-JUN JUL-AUG
SUB
TOTAL
AKIJ
MOTORS
FORLAND 13 18 23 16 57 70 60
70. TARGET NEXT 3 YEARYEAR 2017 2018 2019
QTN 160 195 225
If Forland supply product as per Bangladesh market demand
YEAR 2017 2018 2019
QTN 238 280 340
71. Akij Motors
Akij Center, 97 Shahid Tajuddin Ahmed Sharoni,
Tejgaon I/A, Dhaka-1208 Bangladesh
Phone: +88028170420-23
Mobile: +8801730781722, +8801730781728
E-mail: sales@akijmotors.com
info@akijmotors.com
Skype: akijmotors
www.akijmotors.com
For any Queries Please feel free to contact with us
