Media specialists know that receivers engage in selective retention,.pdf

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Media specialists know that receivers engage in selective retention, and thus have to create broadcasts that will linger with impact. Which of these options are true according to the media research about how receivers information from mass media? A) Viewers rememer about 20 percent of what they watch within an hour later. B) People remember three or four stories from a news show C) only viewers who watch heavy coverage become well-Informed on an issue, and even then cant remember all the details D) Viewers tent to be ill-informed despite how much coverage they watch E) All of the above F) A,B, or D Solution Based on the given information, the correct option should be: E) All of the above (This is because all the three options A-C talk about selective retention, and how consumers are able to grasp only a proportion of information thrown to them.).

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1) Which of the following represent types of interests? a) Advocacy groups b) Special interest c) Activist groups d) All of the above 2) Which of the following is not an organized interest group that directly impacts the automobile industry? a) United Auto Workers b) Trial lawyers c) American Association of Automobile Manufacturers d) Mothers Against Drunk Driving 3) Which of the following is not a primary public institution in the nonmarket environment? a) Legislatures b) The executive branch c) The World Court d) Administrative agencies 4) Which of the following is a powerful force for providing information to officeholders regarding the likely consequences of policy alternative for their constituents and the public more broadly? a) United Auto Workers b) Newspapers from advocates of some position c) Lobbying d) None is correct 5) Which one of the following makes up the Administrative and regulatory agencies arena in which nonmarket issues for the automobile industry are addressed? a) Congress b) Environmental Protection Agency c) European Union d) All of the above 6) Which auto company was targeted by the environmental groups seeking to mobilize the public to support greater fuel economy? a) General Motors b) Hummer c) Toyota d) Saturn 7) Which of the following is NOT a source of nonmarket issues? a) Moral concerns b) Institutional change c) Interest group activity d) Crash of the stock market 8) What is the following new theory called: ‘under which firms could be held liable if their stock prices fell significantly when the firms’ projections of future earnings had been favorable? a) Fraud on the market b) Fraud on the nonmarket c) The common factor d) Collective deception 9) In terms of strategy and nonmarket issue life cycle, Nike found itself reacting to what rather than shaping the development of the issue? a) The government only b) Their own culture c) Others’ actions d) None are correct 10) Nonmarket issue life cycle and strategy ranges from what to what on the continuum of time? a) Issue identification; enforcement b) Interest group formation; enforcement c) Legislation; administration d) Issue identification; administration 11) The most effective means of integrating nonmarket strategies and market strategies is to what? a) Consider both strategies b) Consider only nonmarket strategies c) Consider only market strategies d) Consider neither but come up with new strategies 12) ______ is a foundation for market or competitive strategy because it is a source of competitive advantage. a) Timing b) Lobbying c) Positioning d) Marketing 13) Nonmarket positioning is influenced by a firm’s a) finances. b) market strategy. c) customers. d) competition. 14) What was the primary concern for eBay in its positioning for a certain type of space? a) Market .

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Media Planning constitutes today one of the most respected, strategic, highly sought for, and very well paid professions in Advertising. This course is designed to introduce students to this industry, while aiming to provide firm grounding on its fundamentals. It exposes the links between media, society, advertising, and business. It thoroughly investigates the foundations of media planning and checks the media planning process in action, based on true business / media / communication problematic. The course also explores the business aspects of media and media planning through a global industry overview, the media transactions organizations, with illustrations of advertisers, advertising agencies and media agencies. Finally, the course focuses on the Lebanese market realities in order to allow the students to have a practical link with the business life and to bridge the gap between the theoretical aspect and the professional side of media planning. Objectives & Learning Outcomes. This course allows students to: • Understand the media planning process: - How do ads and commercials go into the media? - What do they do there? - How do they get airtime on TV programs and Radio Stations - How do they get published in magazines and newspapers? - Why choosing “Medium A” rather than “Medium B”? - What are the financial and money considerations? - What are the Marketing stakes? • Define the key terms in the media environment • Outline the tools available to media plan with • Outline the basic media concepts used by planners and buyers • Explore the steps through which a media planner passes to: - Elaborate advertising media recommendations. - Book and buy media. • Tackle real business problematic / advertising / media problematic. This course will also allow the students, as future marketers who will be ultimately called to manage and control companies’ /brands / clients’ marketing communications budgets, to: • Understand how the media market / industry globally (and locally) functions. • Understand the terminology used in media planning. • Be able to conduct a proper media briefing. • Be able to lead a basic media strategy. • Be able to build and pitch a true media planning. • Be able to effectively buy media space.

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A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place 3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly homogeneous market segments 5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called: A. market penetration B. market segmentation C. market development D. market research 6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market positioning B. Market segmentation C. Mass marketing D. Diversification 7) Marketing research which seeks structured responses that can be summarized is called A. focus group research B. quantitative research C. qualitative research D. situation analysis research 8) One of the major disadvantages of the focus group interview approach is that A. ideas generated by the group cannot be tested later with other research B. it is difficult to measure the results objectively C. it is difficult to get in-depth information about the research topic D. there is no interviewer, so the research questions may not be answered 9) When focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line 10) Focus groups A. are usually composed of 10 to 15 people as participants B. yield results that are largely dependent on the viewpoint of the researcher C. always do a good job of representing the broader target market D. have a low cost per participant 11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.

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Miceconomics African elephants arc endangered, but cows are not because: elephants arc a common resource, while cows arc private goods; cows are a common resource, while elephants are private goods; cows are not as valuable as elephants; it is legal to kill cows, but not elephants. A patent is used to: prevent dissemination of information; assign property rights; protect inventors for as long as they live; offset the negative effects of taxes. An internet radio broadcast is: excludable and rival in consumption; non - excludable and non-rival in consumption; excludable but non-rival in consumption; rival but non-excludable in consumption. Solution 1. Afrcian Elephants are a common resource whereas Cows are private goods. Cows are privately owned, breeded for milk, meat, etc. On the other hand African Elephants are a common resource to the public. 2. A patent is used to assign property rights 3. An internet radio broadcast is non-excludable and non-rival in consumption. Internet radio broadcast can be classified as a Public Good i.e. a common resource and hence it is non-excludable and non-rival in consumption.

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Metrology (What it is, What it encompasses, how it relates to Quality, what it requires, etc.). Solution Metrology is the science of measurement. Metrology includes all theoretical and practical aspects of measurement. The word comes from Greek ?????? (metron), \"measure\"+ \"?????\" (logos), amongst others meaning \"speech, oration, discourse, quote, study, calculation, reason\". In Ancient Greek the term ?????????? (metrologia) meant \"theory of ratios\" A core concept in metrology is metrological traceability, defined by the BIPM as \"the property of the result of a measurement or the value of a standard whereby it can be related to stated references, usually national or international standards, through an unbroken chain of comparisons, all having stated uncertainties.\" The level of traceability establishes the level of comparability of the measurement: whether the result of a measurement can be compared to the previous one, a measurement result a year ago, or to the result of a measurement performed anywhere else in the world. Traceability is most often obtained by calibration, establishing the relation between the indication of a measuring instrument and the value of a measurement standard. These standards are usually coordinated by national metrological institutes: National Institute of Standards and Technology, National Physical Laboratory, UK, Physikalisch-Technische Bundesanstalt, etc. Traceability is used to extend measurement from a method that works in one regime to a different method that works in a different regime, by calibrating the two using an overlapping range where both work. An example would be the measurement of the spacing of atomic planes in the same crystal specimen using both X-rays and an electron beam. Traceability also refers to the methodology used to calibrate various instruments by relating them back to a primary standard. Traceability, accuracy, precision, systematic bias, evaluation of measurement uncertainty are critical parts of a quality management system..

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metals frequently form solutions with other atoms. What are the two locations that the dissolved atoms can occupy. Solution 1.lattice sites which would be occupied in a perfect crystal, but are vacant. If a neighboring atom moves to occupy the vacant site, the vacancy moves in the opposite direction to the site which used to be occupied by the moving atom. 2.Interstitial sites, a site in the crystal structure at which there is usually not an atom. They are generally high energy configurations. Small atoms in some crystals can occupy interstices without high energy.

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Mendelian inheritance. Some traits of plants and animals depend on inheritance of a single gene. This is called Mendelian inheritance, after Gregor Mendel (1822{1884). Each of us has an ABO blood type, which describes whether two characteristics called A and B are present. Every human being has two blood type alleles (gene forms), one inherited from our mother and one from our father. Each of these alleles can be A, B, or O. Which two we inherit determines our blood type. Here is a table that shows what our blood type is for each combination of two alleles: Alleles Inherited Blood Type A and A A A and B AB A and O A B and B B AB and O B O and O O We inherit one of each parent\'s two alleles with probability 0.5. We inherit independently from our mother and father. (a) Allie has alleles A and O. Jack has alleles B and O. If Jack and Allie have 3 children, what is the probability that exactly one of their children has blood type O? (b) If Allie and Jack have 5 children, what is the probability that exactly one child has blood type O? Solution 1/4.

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Mel O\'Conner owns rental properties in Michigan. Each property has a manager who collects rent, arranges for repairs, and runs advertisements in local newspapers. The property managers transfer cash to O\'Conner monthly and prepare their own bank reconciliations. The manager in Lansing has been stealing from the company. To cover the theft, he understates the amount of the outstanding checks on the monthly bank reconciliation. As a result, each monthly bank reconciliation appears to balance. However, the balance sheet reports more cash than O\'Conner actually has in the bank. In negotiating the sale of the Lansing property, O\'Conner is showing the balance sheet to prospective investors. Identify two parties other than O\'Conner who can be harmed by this theft. In what ways can they be harmed? Discuss the role accounting plays in this situation. What internal controls could be put in place to prevent this type of theft? Please provide detailed responses to the questions above. Solution Answer: Two other party who can be harmed by this theft : Propective buyer, Tenant and Banker/financer What ways they can harmed ? :: Because the balance sheet understates cash, a potential buyer may value the building based on the amounts showing on the balance sheet. If the buyer keeps the same manager, he will not have the cash flow he expects. The second party at risk is the lender. If a bank lends based on a fraudulent balance sheet, the bank may lose if the buyer does not continue to make payments Role of Account and Internal Control: Mel O\'Connor, is the main part harmed by this theft, first for placing his confidence in this manager and allowing the same person to collect rent and other cash duties and do bank reconciliations, and second by the erroneous granting he has on his company real profits. Put Internal control system to appoint other person to do bank reconcilition and accounting work, who verify payment receipt and bank.. The manager when the theft is discovered will be losing his job and ending in jail, and might be paying money back; the accountant in charge of Mr. O’Connors company by losing the job and even the license due to the incompetence in discovering the theft or because he/she agreed with it; as well the tenants may also believe that they had paid the rent while the manager has stolen the money for what they can be evicted from housing while they lost their money. Accounting plays a big role in all companies, small or big; in this situation the accountant should be able to find the erroneous balances when doing bank reconciliations and getting together balance sheets for the company. and must have strong internal control over the operation of the company to prevent theft. It should be able to track down all the way to the manager who was stealing and report to his client, O’Connor..

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