First of all respect for this great legend, NAMO ! This presentation is about Marketing strategies adopted by team to promote NAMO during Lok Sabha elections 2014. Starting with Situation analysis, Campaign objectives, Communication Objectives, Digital Print & Brand Modi followed by Strategies, Execution and End Results, makes this presentation best in the category!! Explore to find out more!

1. Narendra Modi
Integrating From #NaMo4PM to #PMOIndia
AKASH PATIL CMBA4

2. Situation Analysis
Internet
& Youth
Falling
Congress
Importance
of Digital
Marketing

3. Campaign Objectives
Congress Free India
Position #BrandModi among Indians
Reflect the achievements in Gujarat
A ray of hope

4. Communication Objectives
Optimum use of Social Media
Create social media advocates
Excessive content publishing
Establishing a clean image

5. Digi-Print, Brand Modi
Facebook
NaMo Official:
16M+ Likes
Fb.com/iSupportNamo:
3.6M+ Likes
Fb.com/iWantModi:
99K+ Likes
Fb.com/NamoforPM:
1.7M+ Likes
Twitter
NaMo Official:
4.64M+ Followers
Google +
+Narendra Modi
1,378,877 followers
104,777,706 views
Narendra Modi Official Website:
6188th most visited website in the world.
269th most visited website in India.
YouTube
Narendra Modi Official Channel
1,63,348 subscribers
19,293,207 views

6. Strategies
Create the desired image
Direct interaction with the Public
Flush negative content from Search Engines
Digital space creation

7. Execution

8. Result
 Historic 282 LS Seats
 76K congratulation Tweets
 320K tweets using @narendraModi
 India’s most retweeted Tweet
 64,919 RTs, 40,246 Favourites