Doctor. Redcross android app for healthcare industry.

1. APP
For

2. DOCTOR
REDCROSS
Here’s a solution of every health issue

3. More than one
Million
Childern died
because of
preventable
diseases in 2015-
2016 alone

4. India is
Overpopulated
There is Just 1
doctor
For Every 1800
Person

5. The Situation In Rural areas in India
Area of rural India
has 70% Of the
Population
And Only 9% of the
Country’s doctors

7. The
Executive
Summary
Doctor Red-Cross Company is looking to launch it’s app
for the Health Care Society of India.
The main objective to launch this application to make
easy and better the present healthcare scenario in
India.
More kind of needed thing such as Strategies and tactics
for marketing are listed in the presentation.

9. Situational Analysis
▪ Majority of India’s population lives in the rural areas.
these areas need healthcare the most. But instead,
more doctors practices in urban areas.
▪ Everyday thousands of people are dying in India,
because of lack of basic care.
▪ Some people even lack the basic knowledge about
symptoms and still believe in age old myths.
▪ Even in urban areas, people are too busy to wait at
clinics for appointments.

10. Nowadays ,
Mobile Penetration in India is almost 90-100%
So, everyone can take maximum use of that.
Patient can easily reach out to the doctors using
their phones.
This will make Healthcare easily accessible to more
more people.

11. DOCTOR
REDCROSS
INTRODUCING DOCTOR
REDCROSS
Destination for all
healthcare requirements
No need to wait in a long
queues for
Consultation
Now get Doctors on your
phone.

12. HOW
DOES IT
WORS ?

13. 1. ENTER YOUR SPECIFIC
REQUIREMENT
2. FILTER YOUR SEARCH RESULTS
3. SELECT FROM A LIST OF DOCTORS
4. YOU CAN SEARCH THROUGH
DOCTORS RECORDS
5. CHAT WITH DOCTOR ONLINE

15. MARKET OVERVIEW
Healthcare has become one of India’s Largest Sector.
In both terms of revenue and employment.
The overall INDIAN healthcare market is worth around
US $100 Billion and is expected to grow to US $280
Billion by 2020
The Telemedicine market in INDIA is valued at US $ 7.5
Million currently and is expected to grow at a CAGR of
20 % to reach US $ 18.7 million by 2018.

16. TARGET MARKET (SEGMENTATION)
DEMOGRAPHIC
AGE :- 18 – 45
GENDER :- BOTH
INCOME :- LOWER-MIDDLE, MIDDLE
GEOGRAPHIC
CITIES, TOWNS.
PARTICULARLY UPCOMING TOWNS
PSYCHOGRAPHIC
PEOPLE WHO ARE TOO LAZY TO GO TO
CLINICS
PEOPLE WHO DON’T HAVE ACCESS TO DOCTORS

18. GOALS
● OCTOBER’17 ● MAY’17 ●2ND FISCAL YEAR
APP LAUNCH 15 CITIES 15 BRANDS
IN 3 CITIES 6,00,000 DOWNLOADS 2.5 MILLION DOWNLOADS
● DECEMBER’17 ● 1ST FISCAL YEAR ●3RD FISCAL YEAR
7 CITIES 1 MILLION ALL OVER INDIA APP LAUNCH
3,00,000 DOWNLOADS ALL ROUND CHECK-UP
DOWNLOADS PARTNERSHIP WITH HOSPITALS

19. MARKETING PLAN

20. ● DOCTOR/HOSPITALS
● SERVICE PROVIDERS
● ADVERTISING AGENCIES
● LOGISTICS FIRM

21. COMPETITORS
SUCH AS…

23. FREE
FEATURES

24. PREMIUM
FEATURES

25. VALUE PROPOSITION
USERS DOCTORS
1. QUALITY 1. MORE VISIBILITY
DOCTORS
2. EXTRA INCOME
2. SAVE TIME
3. SAVE MONEY
2. REMOTELY
ACCESSIBLE 4. COMFORT
Many more….

27. SCHEDULE

29. Disclaimer!
This presentation has been prepared by Akash Nageshwar Sen
SEMCOM College, SPU, during a marketing internship under
Prof. Sameer Mathur (IIM – LUCKNOW)
Akash Nageshwar Sen Prof. Sameer mathur
(SEMCOM – ANAND) (IIM – LUCKNOW)