Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Marketing Analytics at Intuit
Setor
Technology / Software / Internet
Sobre
Marketing Analytics professional and a SAS certified advanced programmer, with over 6 years of experience in the field of Marketing, Analytics and Strategy, in Technology and Financial Services industries.
Qualities:
* Build higher-level business insights on cause-and-effect, and measure/forecast progress of various efforts against goals to drive social media strategy
* Experienced with and passionate about using data to drive strategy and product recommendations
* Present insights and recommendations for action to marketing/product leadership teams by creating dashboards that explain what happened and why
* Marketing Automation, Marketing Strategy, Segmentation, Budgeting, A/B Testing
*...
Marcadores
sas
marketing analytics
marketing
regression analysis
logistic regression
target market
enterprise miner
roc
decision tree
chaid
data mining
sas enterprise miner
database marketing
twitter
analytics
facebook
target customer
social media strategy
social media
data analysis
interaction terms
pruned chaid
prior probabilities
neural network
c4.5
cart
predictive modelling
loan approval
risk
credit
fitness
secondary research
primary research
survey design
online survey
open ended questions
questionnaire
quantitative
qualitative
market research
social media analytics
swot
competitive analysis
blog
instagram
pinterest
toffee talk
content narrative
roc curve
lift chart
integrated marketing communications
integrated marketing
crm
branding
measurement
marketing strategy
seo
marketing channels
marketing communications
arrays
sas/sql
proc sql
sql
sas macro
outlier analysis
statistics
predictive modeling
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