Data Driven Competitive Differentiation "Why would customers choose you?" We all need to answer this critical question for our businesses as in today’s digital economy customers have endless choices. User Experience is one of the key pillars of competitive differentiation and brand recognition to enable you to acquire new customers and retain the existing ones as they all turn to business who make it fast, seamless and engaging for them. "Real time Data" plays a crucial role in understanding what your user's are experiencing in real time and using it to drive positive business outcomes. But more often than not we are buried under piles of siloed data but hardly any actionable information. Join us as we share how our customers are achieving their goals by understanding the relationship between Performance and Business.

1. Welcome

2. The internet is
reshaping our lives at
an incredible pace
Digital Value Equation
Experience
Expectation
We need to constantly
EVOLVE

3. MONITORVALIDATE
OPTIMIZE
Data Driven
Competitive Differentiation
We are driving way too fast to not have our eyes
on the ROAD 100% of the time

4. Continuous Improvement Strategy
MONITOR | OPTIMIZE | VALIDATE
MONITORVALIDATE
OPTIMIZE
Ion
Adaptive acceleration for
Websites, native apps & APIs
Image Manager
Dynamic optimization and
transformation of images
mPulse
Real User Monitoring correlates
performance with business results
CloudTest
Scalable Global Load Testing
mPulse
Real User Monitoring correlates
performance with business results
API Gateway
Manage access, authentication
and Quotas for APIs

5. Customer Stories
The Real Cost (₹)
of Slow or Down?
Story of an aspiring
Digital Bank struggling to
make a business case for
performance investments.

6. PROBLEM STATEMENTS
How To Get There?
How Fast Am I?
Open API Initiative
How Fast I Need To Be?

7. What is an API Gateway?
Without API Gateway
CLIENT
Authentication
Transformations
API
Authentication
Authorization
API
Logging
Caching
Transformations
Authentication
Authorization
API
Caching
Logging
Authorization
API
Caching
Logging
Caching
API
PUBLIC
PARTNER
PRIVATE
PUBLIC
PARTNER
Authorization Authentication Transformations
Caching Logging …and More
API Gateway
API
PUBLIC
API
PARTNER
API
PRIVATE
API
PARTNER
API
PUBLIC
With API Gateway
CLIENT

8. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
mPulse
Real User Monitoring correlates
performance with business results
API Gateway
Manage access, authentication
and Quotas for APIs
Ion
Adaptive acceleration for
Websites, native apps & APIs
Identified an $18 million dollar revenue
opportunity
Actionable & Prioritized
recommendations for Performance goals
and Optimizations to achieve those
goals.

9. Customer Stories
I cannot afford to
be Down!
The Real Cost (₹)
of Slow or Down?
Story of Large Online
Fashion Retailer
struggling to mitigate
Outages & Performance
issues during critical
holiday sale
Story of an aspiring
Digital Bank struggling to
make a business case for
performance investments.

10. PROBLEM STATEMENT
No real time visibility into outages
or slowdowns during holiday sales
3rd Party Problem
IT v/s Business v/s 3rd party
Heavy Images & Videos degrading
performance
More than 76% traffic on Mobile

11. Ion– Script Manager Beta
Script URL
https://www.anotherdomain.com/myscript.js
Popularity
(%)
Size
(KB)
Transfer
Time (ms)
Action
56 273 302 Defer ▼

12. Video
Transformations

13. Video Transformations
Create any variant resolution and bitrate from a single pristine
Intelligent Player
Integrate the player to deliver videos
that are automatically optimized for
the customer network condition
Transform Videos to Fit
Your Needs
Perform additional transformations on
videos to deliver the right resolution
and bitrate to the customer.
Join the Beta! Beta Start: End of June 2018
Transform Videos
Transform videos to defined resolution
and bitrates
Player and Media Viewer

14. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
mPulse
Real User Monitoring correlates
performance with business results
Ion
Adaptive acceleration for
Websites, native apps & APIs
Image Manager
Dynamic optimization and
transformation of images
After Before
10% increase in revenue

15. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
mPulse
Real User Monitoring correlates
performance with business results
Ion with SDK
Adaptive acceleration for
Websites, native apps & APIs
Image Manager
Dynamic optimization and
transformation of images
5X IMPROVEMENT IN APP LOAD TIME
Ion SDK
for Apps
17
13
23
34
WIFI (MS) CELLULAR/LTE (MS)
With SDK
TTFB Duration
32
60
43
75
WIFI (MS) CELLULAR/LTE (MS)
No SDK
TTFB Duration

16. Customer Stories
I cannot afford to
be Down!
Preparing for Peak
Events
The Real Cost (₹)
of Slow or Down?
Story of Premium
Sports broadcaster
streaming to millions
of global viewers
with confidence.
Story of Online Fashion
Retailer struggling to
mitigate outages &
Performance issues
during critical holiday sale
Story of an aspiring
Digital Bank struggling to
make a business case for
performance investments.

17. PROBLEM STATEMENT
Launching new video OTT
service
Application Infrastructure
Scalability concerns
Premium Sports Streaming
Service

18. Perform Realistic
Tests from the
Cloud
Verify your apps can
scale with user
demand
Validate optimizations
& maximize revenue
WHAT WILL HAPPEN IN
THE REAL WORLD?
CAN I SCALE TO
REACH MY GOALS?
WHAT’S THE
BUSINESS IMPACT?
How Did Akamai Help?

19. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
Ion Media
Adaptive acceleration for
Websites, native apps & APIs
CloudTest
Scalable Global Load Testing
Used mPulse to find the real user paths
Much more realistic test scriptsSet Performance & Quality goals for your
site at anticipate peak loads
Choose network profiles – how many users
on wifi, 3g, 4g which device, browser &geo
Ramp the load dynamically to 200% of
anticipated concurrent users
Production tests with Real time results &
complete control of load.

20. Customer Stories
The Real Cost (₹)
of Slow or Down?
Leading print & media
publisher struggling to
maximize Ad Revenue on
Mobile

21. PROBLEM STATEMENT
How to Get There?
How Fast Am I?
Majority traffic on Mobile
How Fast Do I Need To Be?

22. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
mPulse
Real User Monitoring correlates
performance with business results
Ion with SDK
Adaptive acceleration for
Websites, native apps & APIs
Image Manager
Dynamic optimization and
transformation of images

23. Customer Stories
I cannot afford to
be Down!
The Real Cost (₹)
of Slow or Down?
Story of Large Airline
struggling to mitigate
outages & Performance
issues impacting
revenues
Story of an aspiring
Digital Bank struggling to
make a business case for
performance investments.

24. PROBLEM STATEMENT
Making a business case for
performance investments
Wide variations in bookings
across geographies
Heavy Focus on maximizing
Ancillary revenue streams

25. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
mPulse
Real User Monitoring correlates
performance with business results
Ion with SDK
Adaptive acceleration for
Websites, native apps & APIs
Image Manager
Dynamic optimization and
transformation of images

26. Customer Stories
The story of millions
of taxpayers surging
to e-file near the
filing deadline
Preparing for Peak
Events?
I cannot afford to
be Down!
The Real Cost (₹)
of Slow or Down?
Story of Online Fashion
Retailer struggling to
mitigate outages &
Performance issues
during critical holiday sale
Story of an aspiring
Digital Bank struggling to
make a business case for
performance investments.

27. PROBLEM STATEMENT
Application Infrastructure
Scalability concerns
Millions of taxpayers surging
to e-file near deadline

28. Perform Realistic
Tests from the
Cloud
Verify your apps can
scale with user
demand
Validate optimizations
& maximize revenue
WHAT WILL HAPPEN IN
THE REAL WORLD?
CAN I SCALE TO
REACH MY GOALS?
WHAT’S THE
BUSINESS IMPACT?
How Did Akamai Help?

29. MOV IN ACTION
MONITORVALIDATE
OPTIMIZE
mPulse
Real User Monitoring correlates
performance with business results
CloudTest
Scalable Global Load Testing
Used mPulse to find the real user paths
Much more realistic test scriptsSet Performance & Quality goals for your
site at anticipate peak loads
Choose network profiles – how many users
on wifi, 3g, 4g which device, browser &geo
Ramp the load dynamically to 200% of
anticipated concurrent users
Production tests with Real time results &
complete control of load.

30. TAKE AWAYS
Take Control Offload Image
& Video
Workflows
3 Critical Insights
Optimize for devices
& situations
Effortless insights and
control over the
performance impact of
3rd party scripts.
How Fast You Are
How Fast You Need to Be
How To Get There
Offload API
Workflows
Reduce Costs
Deliver, Accelerate,
Manage & Protect
with Akamai

31. Start A Free
Trial from
Akamai
Marketplace!