How is technology helping customers innovate their business and why is Microsoft the right partner for innovating & transforming your business.

1. Unlocking Innovation
with Customers Ajay Bhandari (ajaybh@microsoft.com)
Chief Architect
Cross Domain Delivery
Microsoft Enterprise Services

2. Intro
Ajay Bhandari
Chief Architect
Microsoft Services, Global Delivery
Scholars Home
Programming
Architecture
Reading
Thinker
Maker
Tinkerer
Mountain Climbing
ajaybh@microsoft.com
Current Microsoft (since 2005)
Previous Grape City
Education Masters of Computer
Application
Groups Data science, IoT, Connected
Vehicles, Robotics
https://www.linkedin.com/in/ajaybha/
Garhwal Himalayas
Dehradun

3. OpportunityThreat
The Digital Era has Arrived
“….the majority of
companies will not exist in a
meaningful way 10 to 15
years from now.”
52%
of companies in
the Fortune 500
since 2000 are
gone.
$100 Trillion
Opportunity for
Society and
Industry over
next 10 years
- World Economic
Forum

4. Every company is a software company

5. Digital Era Value
Digital Companies grow fast and disrupt further
$25b $50b $75b $100b $200b $300b $400b $500b
YEARSINBUSINESS

6. Digital Transformation is not hype;
it is a foundational pillar of the next
“Industrial Revolution”

7. Industrial Revolution 4.0
Steam, water,
mechanical
production
equipment
Division of labor,
electricity, mass
production
Electronics,
IT, automated
production
Blurring the
physical and
the digital
divide
1784 1870 1969 2016

8. The 3 key drivers
Number of
transistors in a
dense Integrated
Circuit doubles
every 2 years
Value of
(telecommunication)
network is proportional
to square of the
number of connected
users
Number of
computations per
joule of energy
dissipated is doubling
every 18 months
Blurring the
physical and
the digital
divide
Moore’s
law
Metclafe’s
law
Koomey’s
law
2016

9. Satya Nadella
Ubiquitous
Computing
Ambient
Intelligence+

10. Affordable Transformative Technology
Connecting Physical and Digital
Financial Services
Manufacturing
Retail & CPG
Healthcare
Public Sector
Media
3D Printers, $500
1% of 2007 Cost
Smartphones
Sensors
.3% of 2007 Cost
Solar Power
.5% of 1984 Cost
DNA Sequencing
.01% of 2007 Cost
Industrial Robots
3% of 2007 Cost
Drones, $700
1% of 2007 cost
Telecom
Automotive
Virtual Reality, $600
$600, 1% of 2007 cost

11. #NETFLIX
The Most Feared Force In Hollywood?
#5billionMovieStudio
Transformation underway
Streaming Recommendations Analytics $5b movie studio
Home About
TWEETS
16.4K
FOLLOWING
687
FOLLOWERS
2.05M
LIKES
6,477
LISTS
2
FOLLOW
Tweets Tweets & replies Media
Mail DVD Delivery

12. Transformation underway
We just spent the day purchasing a car.
Purchasing, financing, and before we know it,
servicing our new car!
Posted Apr 2014
Like Comment Share
3 likes 20 comments
We just grabbed a Reach Now car subscription
vehicle to the recital. It was just what we
needed!
Posted 2 hrs ago
25 likes 15 comments
Manufacturing Leasing Financing Car Subscription
Like Comment Share
Load more comments
5 hrs Like
15 mins Like
Yesterday Like
10 hrs Like
Load more comments

13. Digital Transformation: The use of modern technology to radically
improve performance, engagement, and reach of businesses.
Digital
Transformation

15. Amway
Challenge
• Better engage
consumers – including
millennials – and
distributors with easy
access to digital services
Strategy
• Created an experience
center in Bengaluru
• Combines physical
products with virtual
experiences
• Target customers &
generate demand
Results
• Improved customer retention by
driving loyalty and advocacy
• Increased wallet share and
customer acquisition
• Sales projected to triple in India
over the next decade
“These digital assets are going to create a new engagement experience and make us smarter
about how we engage with our customers.”
— Anshu Budhraja, CEO, Amway India

16. How do you gain insight
into customers' habits and
preferences, enabling
actionable customer
segmentation, more
informed interactions, and
new opportunities for
targeted product offerings
and cross-selling?
Can you design for
segments of one – mass
personalization at scale?
Will you create apps
that provide relevant
personalized and
seamless experiences,
regardless of how and
when the customer
interacts with the
organization?
What if you could address
your digital customers
differently from your
traditional customers?

17. Global food company supported highly mobile
workforce with cloud productivity tools
Challenge
• Deliver consistent,
mobile-friendly
communications and
collaboration
capabilities.
• Transition to the new
solution quickly.
Strategy
• Used Office 365 to roll
out the solution to
14,000 users in less
than 10 weeks.
• Used side-by-side
configuration to keep
productivity.
Results
• Saved 23% in email costs and
38% in conferencing costs.
• Enabled consistent work
experiences and file access from
anywhere on any device.
• Ensured access to the latest
productivity features.
“Office 365 ProPlus is a flexible solution for accessing files and communicating with
colleagues from anywhere.”
— Leandro Balbinot, North America CIO, The Kraft Heinz Company

18. Do you recruit and
retain digital-savvy
employees that use
information to positively
impact individual, team,
and company
performance?
How do you sense,
collect, organize,
maintain, and process
data so that employees
can lead innovation,
make informed decisions,
and design business
processes?
What if you could create
seamless employee
experiences for HR,
procurement, and other
internal interaction
workflows?
Can you change the way
people work, so that the
digital transformation
advantages can be
realized?

20. Solving global water challenges with Microsoft
cloud technologies
Challenge
• Collect data from
disparate water systems
for deeper insight into
consumption.
• Deliver intelligence to
field personnel
managing systems
Strategy
• Implemented the
Azure platform,
Dynamics CRM, Power
BI and Office 365 to
provide a seamless
solution for collecting,
analyzing, and sharing
information.
Results
• Information collected from 36,000
water systems in more than 100
countries, spread across five
continents.
• Actionable intelligence to
benchmark performance and
drive continuous improvement
shared via the cloud.
“What truly impressed me with our Microsoft collaboration was that it was not about
selling us a product. It was about building something and addressing the world’s water
challenge together.”
— Christophe Beck, president, Nalco Water, an Ecolab company

21. Do you use data and
software to improve risk
and fraud management?
Can you adjust
pricing in real time?
How do you enable near-
instantaneous direct-to-
consumer fulfillment by
integrating consumer
insights and trading
partner data with
marketing, finance and
production information?
What if you could use
insights of end-to-end
processes to develop
continuous
manufacturing suites
with footprints less than
half the size of
conventional factories?

23. Rolls-Royce delivers advanced operational
intelligence to airlines
Challenge
• Improve aircraft
efficiency.
• Increase aircraft
availability.
• Reduce engine
maintenance costs for
airlines.
Strategy
• Aggregated data from
engines remotely with
Azure IoT Suite.
• Utilized Cortana
Intelligence Suite to
assess health and
detect operational
anomalies.
Results
• Retain asset value throughout an
engine’s life cycle.
• Reduce flight disruptions.
• Potential cost savings of millions
of dollars per year.
““The Microsoft Azure platform makes it a lot easier for us to deliver on our vision
without getting stuck on the individual IT components. We can focus on our end solution
rather than on managing the infrastructure.”
— Richard Beasley, senior enterprise architect, Rolls-Royce

24. Would you like to use
insights to create new
marketplaces, broker
deals, and advertise?
What products would
you sell if your company
had the necessary
capabilities?
Can you sell insights,
whether its raw
information, analysis and
insights, benchmarking
data?
What if you could use
new insights to drive
demand, create new
service offerings improve
customer satisfaction,
drive lower cost models,
improve the supply
chain?

25. Technology enablers for innovation

26. UnlockingInnovationDrivers
cloud
services
digital work and life
experiences
connected
devices
data, analytics &
applied sciences

27. UnlockingInnovationDrivers
productivity
&
Platform
cloud
services
digital work and life
experiences
connected
devices
digital marketing
social analytics
supply chain
smart servicing
smart homes
connected operations
connected cars
connected energy
social sentiment
smart stadiums
customer retention
health & injury prevention
propensity to buy
threat prediction
consumption
predictive maintenance
data, analytics &
applied sciences

28. UnlockingInnovationDrivers
productivity
&
Platform
cloud
services
digital work and life
experiences
connected
devices
data, analytics &
applied sciences
HoloLens
Sensors
Azure IoT Suite
Azure Stream Analytics
Application Insights
Cortana SDK
Delve/Office Graph APIs
Microsoft Social Listening
Power BI
Azure Machine Learning
Azure Data Lake Analytics
Azure Data Factory

29. Innovation drivers
Digital experiences

31. Manager
Direct report
Works with
Shared with me
Viewed by me
Trending around me
Presented to me
Liked by me
What is The Office Graph?
Works with
Modified by
Jenny Gottfried
Trending around
Jenny Gottfried
Modified by
Jenny Gottfried
Liked by
Jim Geist
Emailed to me
Emailed to me
Works with
Modified by
Modified by
Alan Brewer
Commented on
Commented on
Trending around
Nancy Anderson

32. Innovation drivers
Cloud services

34. Cloud computing

36. Architectural evolution

39. The power of cloud

40. Innovation drivers
Internet of Things

41. Internet of things
You have things…
Plant Floor
Things
Supply Chain
Things
Back Office
Things
that you get data
from and store…
Cloud Storage
that you perform
insights on…
HDInsight Power BI
that allows you to
do…
Predictive
Maintenance
Command and
Control

42. IoT solutions composition
Field
Gateway
Device
Connectivity & Management
Analytics &
Operationalized Insights
Presentation &
Business Connectivity
Devices
RTOS,Linux,Windows,Android,iOS
Protocol
Adaptation
Cold Path Analytics
Azure HDInsight, AzureML
Azure Data Lake, Data Lake Analytics
Hot Path Analytics
Azure Stream Analytics, Azure HDInsight Storm
App Service, Websites
Logic Apps, BizTalk Services,
Notification Hubs
Hot Path Business Logic
Service Fabric & Actor Framework
Cloud Gateway
IoT Hub
Field
Gateway
Protocol
Adaptation
Power BI
IoT Solutions

43. Azure IoT Reference Architecture
Business ConnectivityData Processing, Analytics and ManagementDevice Connectivity and Management
Low power
devices
Existing IoT
devices
IoT Client
Solution UX
Provisioning API
Device Registry
Stream Processors
Analytics &
Machine Learning
Business
Integration
Connectors
and
Gateway(s)
Device State Store
Gateway
Storage
Cloud
Gateway
App Backend
IoT Client
Personal
mobile
devices
IP capable
devices
IoT Client
Business
systems
Data Path
Optional solution component
Azure IoT solution component

44. Connected operations
• Impact
• From connected business
systems to connected
customers
• Connecting devices enables new
service models
• Customer, product or services
insights enable competitive
differentiation
• Proactive & predictive service
delivery based on asset
condition
• Service organization as a growth
& profit center
Customer Overview
ThyssenKrupp AG is a German multinational conglomerate corporation based in
Duisburg and Essen, Germany. While ThyssenKrupp is one of the world's largest steel
producers, the company also provides components and systems for the automotive
industry, elevators, escalators, material trading and industrial services.
Customer Problem
ThyssenKrupp Elevator wants to go beyond the industry standard of preventative
maintenance, to offer predictive and even preemptive maintenance, to guarantee a
higher uptime percentage on 1,2M elevators worldwide.
Solution
Provides end-to-end capabilities starting with the data collection of the elevator BlueBox
devices, analytics and modelling through Machine Learning algorithms and Power BI-
based end user mobile applications and dashboards to achieve:
• Standards-based integration with TKE’s backend ERP (Oracle and SAP) and MRO
systems globally
• Azure based Internet of Things solution gathering telemetry data from all connected
elevators world wide
• Predictive and Preemptive maintenance machine learning modelling
• Enhanced field service operator productivity with mobile applications

45. Transforming service centric engagements
Connectivity transforms engagements everywhere
Focus shifts to customer outcomes and impact
1. Gather data
from devices
2. Transform data into
business information
and insight
4. Enable inclusive global cross-functional
collaboration
5. Take corrective action anytime,
anywhere
3. Anticipate production disruption
monitoring processes and assets
remotely

46. Innovation drivers
Data analytics and applied sciences

47. Data driven innovation

48. Learn and engage

49. Machine learning process model

51. Predictive analytics
Recommenda-
tion engines
Advertising
analysis
Weather
forecasting for
business planning
Social network
analysis
IT infrastructure
and web app
optimization
Legal
discovery and
document
archiving
Pricing analysis
Fraud
detection
Churn
analysis
Equipment
monitoring
Location-based
tracking and
services
Personalized
Insurance
Predictive analytics should
address the likelihood of
something happening in
the future, even if it is just
an instant later…

52. Empower your
employees
Engage your
customers
Optimize your
operations
Transform your
products
Engage your
customers
Empower your
employees
Optimize your
operations
Transform your
products
Engaging across the four pillars
• One platform fueling
experiences across devices
• Advanced analytics to
understand customers,
predict behavior, and
personalize engagement
• New, natural ways of
interacting with customers
across computing channels or
“canvases”
• Innovations across hardware,
natural user interaction and
intelligent agents
• Protect your organization,
data and people
• Create a productive
workplace to embrace
diverse workstyles
• Provide insights to drive
faster, better decisions
• Enable your people to get
things done anywhere
• Real-time operations enabled
by connecting field equipment
and other business assets
• Adaptability to events
with integrated CRM and
operations workflows
• Continuous learning and
predictive analytics for
intelligent service
improvements
• Improve operations and
drive down costs by moving
processes from analog
to digital
• Preconfigured solutions for core
IoT scenarios that help uncover
new business models and
revenue streams
• Cognitive understanding that
makes apps “smarter,” such as
facial and vision recognition,
speech and language
understanding, learning, and
emotional perception
• Intelligent agents to interact
wherever users are communicating
• Devices that allow you to visualize
and interact with your company
and customer data in new ways

53. Seeing AI
https://www.youtube.com/watch?v=R2mC-NUAmMk
Saqib is a core Microsoft developer living in
London, who lost the use of his eyes at age
7. He found inspiration in computing and is
helping build Seeing AI, a research project
that helps people who are visually impaired
or blind to better understand who and
what is around them.
The project is built using intelligence APIs
from Microsoft Cognitive Services
www.microsoft.com/cognitive