This marketing plan for the social media e.g Linkedin. I secured a place as a Digital Marketing Intern in its Graduate Rotational Internship Program at The Sparks Foundation. #GRIPDEC20#tsf #grip #internship#digitalmarketing

1. MARKETING PLAN
FORTHESPARKS
FOUNDATION
BY AISHA CHAUHAN

2. INTRODUCTION
The sparks foundation is a non-profit startup company
which was formed in 2016.With Singapore as main-hub
and India as sub-hub, gathering students from all around
the world and bringing a diverse work culture in action.
TSF helps students from all backgrounds to learn and
connect with diverse people and help them to get ready
to face real-life challenges and confidentially.
Knowledge sharing enables equal opportunity for all.

3. PROGRAMS
OFFERED BY
TSF:
 Student Scholarship program
 Student Mentorship program
 Student SOS program
 Student Externships programs
 Corporate programs

4. WECANALSO
JOINTSFAS
AN/A:
 Expert Mentor
 EventsVolunteer
 ManagementVolunteer
 Internship positions
 Brand Ambassador

5. What is DIGITAL
MARKETING?
Digital Marketing encompasses all marketing efforts
that use an electronic device or the internet. Businesses
leverage digital channels such as search engines,social
media,email,and other websites to connect with current
and prospective customers.

6. Types of
DIGITAL
MARKETING
 Search engine optimization(SEO)
 Content marketing
 Social Media Marketing
 Pay per click (PPC)
 Affiliate Marketing
 NativeAdvertising
 MarketingAutomation
 Email Marketing
 Online PR
 Inbound Marketing
 SponsoredContent

7. What isSocial
Media
Marketing?
Social media marketing is the use of social media platforms to
connect with your audience to build your brand, increase sales,and
drive website traffic.This involves publishing great content on your
social media profiles, listening to and engaging your followers,
analysing your results,and running social media advertisements.
*The five core pillars of Social Media Marketing
 Strategy
 Planning and publishing
 Listening and Engagement
 Analytics and reporting
 Advertising

8. LINKEDIN Let's have a look at Marketing plan for LINKEDIN:
LinkedIn is a social media platform that can be used to build brand
awareness and relationships with consumers and focuses on
proffesional networking and career development. By posting
engaging content and participating in industry discussions , business
using LinkedIn can market potential customers and partners.
Business owners can use linkedin to grow their email marketing list
with their proffesional connections and network.With over 660
million registered proffestionals, LinkedIn is the largest resource for
B2B marketers to tap into. So if you’re not on the platform already
or if u haven’t been using it to its full potential,it’s time you
reconsider.The right linkedin Marketing strategy can work wonders
for your personal brand and eventually,your business too.

9. Why LinkedIn
Marketing?
But why Marketing on linkedin is in the first place?This might be the
first thought that pops into your head. And it’s understandable
because you want to make sure your efforts go into a platform that
delivers real results. So here’s a quick look at the benefits of
Marketing on linkedin:
 LinkedIn has helped 45% of marketers with customers acquisition.
 Compared to Facebook,it generates leads 277% more efficiently.
 LinkedIn accounts for 80% of B2B leads.
 It also accounts for more than 50% of the total socail traffic
coming to B2B sites.
 LinkedIn is the top choice for proffesionally relevant content,with
91% of executives choosing the platform.
These are just some of the main reasons why you should focus your
efforts on linkedin marketing and Optimize any existing strategy
you might have.

10. Objectives of
Marketing
Plan:
1. Reach maximum students /freshers.
2. Increase current community engagement.
Reach maximum students/freshers-we need to find our target
audience first as we are into the education and learning industry.we
need to find students and freshers who are willing to learn and get
practical exposure to the actual corporate world. In today’s world if
we want to reach a mass audience the only efficient and cost
effective way is digital marketing.we can reach a huge number of
people through various digital platforms such as linkedin,
Internshala , Facebook, Instagram.lets us see some of the benefits
of Digital Marketing.
So we now have found that using digital platforms can be used to
reach a large number of targetted audiences and is a cost effective
way we can start planning how to use various digital platforms to
reach large audiences.

11. Increase current community engagement:
We have more than 25 thousand knowledgeable members at Sparks
foundation who can help us to find more number of
students/freshers nd also their inputs will be valuable in guiding and
mentoring new members.we should find ways to engage current
followers by regular posting of new useful contents by uploading
creative images , informative articles,online group discussion and
sharing success stories.All these things will help us build a strong
brand in the eyes of current followers as well as new followers.We
can also add student testimonials on our Website so that our
followers will know and understand that we can really help them to
achieve their goals as other students have already achieved theirs.

12. EXECUTION
OF
MARKETING
PLAN:
We can use a combination of above types of Marketing to gain the
maximum benefits.As our main focus is on social media marketing we
need to create attractive and creative posts to attract an audience to
our website,this can include use of images, video’s,text.
Hashtags also play an important role as we can keep a track which
hashtag created the most engagement.
Social Media Marketing:
An example of social media post can be:
We at the Sparks foundation aim to inspire, motivate and encourage
students to learn,create and help build a better society,teach new ways
of thinking,to innovate and solve the problems on their own,and let the
students integrate,and help each other,learn from each other and do
well together.
So what are you waiting for?
Apply now and get a chance to learn from industry experts.
We will discuss some of the marketing strategies and how can execute.

13. Search Engine
Optimization
We need to optimize our website in such a way that the search
engine shows our website at the top of organic search.we need to
understand search engine algorithms in which search engine ranks
websites.
We can achieve this by posting relevant content , using various tools
to identify most searched keywords and tweak our website
accordingly.
Outcome:
 Website ranked at the top of organic search.
 Zero cost to rank websites at top.
 Website visible to more number of people.
 Help in attracting more traffic to websites.

14. EMAIL
MARKETING
We should include a subscribe us option in our homepage so that
intrested candidates can enter their email id and get information
about the programs that we are offering. Nowadays it is mandatory
for everyone to have an email id,which will help us reach large
numbers or people easily.
Outcome:
 Reach a large audience.
 Cost effective.
 Increased brand awareness.
 Marketing analytics.

15. CONCLUSION
One of the major benefits of Digital Marketing is that it is highly
trackable,that is we can know from where the traffic is coming from
to our website and which marketing platform is the most effective.
For example if we notice the most of our website visitors are coming
through facebook links we can focus more on post regular contents
on facebook same goes with other platforms and websites. Most
used tool is GoogleAnalytics, which will help us find exactly which
keyword is bringing visitors on our website and help us optimize our
site so that we attract more traffic to our website.
In summary,ifThe Sparks Foundation uses a combination of various
Marketing strategies given above I am sure we can attract more
audience and increase community engagement.