Now What?

2. @_aijaz_ Aijaz Ansari

3. Congratulations! You Shipped!

4. Congratulations! You Shipped! Now what?

6. Will it work?

7. Will it work?Will people like it?

8. Will it work?Will people like it? will they be able to use it?

9. Will it work?Will people like it? will they be able to use it? Are they even aware of this app?

10. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive?

11. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP?

12. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have?

13. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing?

14. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews?

15. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews?

16. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations?

17. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations? Is this all even WORTH IT?

19. Delight

20. ReachDelight

21. ReachDelight Grow

22. ReachDelight Grow ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing

23. ReachDelight Grow Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing

25. Analytics

26. Analytics Trends

27. Analytics Numbers

28. Analytics Reviews

29. Analytics Ranks

30. Analytics Daily and Weekly Emails

31. Analytics Geographical Distribution

35. Localization

36. Localization What AppFigures Showed Me

37. Localization What AppFigures Showed Me •11 Countries •3 Languages •81% of Downloads

38. Localization Translation Services A little pricey, but worth it Have a human do it

39. Localization XCode Code Snippets

45. Communication

46. Communication Website FAQ Videos (YouTube)

47. Communication Twitter

48. Communication Facebook (Be ready to talk!)

52. Request Tracking

59. Request Tracking Version Control Integration

61. Request Tracking JIRA Redmine RequestTracker FogBugz ...and many, many more. (and pretty inexpensive, too)

65. Update Management

66. Update Management Data

67. Update Management API

68. Update Management API http://example.org/view

69. Update Management API http://example.org/view http://example.org/1.0/view

70. Update Management UI

74. Enhancements vs Bloat

75. Enhancements vs Bloat What I wanted:

76. Enhancements vs Bloat What I wanted:

77. Enhancements vs Bloat

78. Enhancements vs Bloat What that user wanted:

79. Enhancements vs Bloat What that user wanted:

80. Enhancements vs Bloat What some users need:

81. Enhancements vs Bloat What some users need:

85. Pricing

86. Pricing Size of Audience

87. Pricing Size of Audience $1 $20 Wide appeal Niche

88. Pricing Perceived Value

89. Pricing Perceived Value $9.99 $3.99 $ Units

90. Pricing Lower prices mean Lower Ratings

91. Pricing Easier to lower prices

94. In Summary

95. Will it work?Will people like it? will they be able to use it? Are they even aware of this app? Is it too expensive? Is it too CHEAP? What should the next upgrade have? Are the gestures too confusing? Why am I not getting reviews? Why am I getting 1-* reviews? hould I bother with translations? Is this all even WORTH IT? In Summary

97. Analytics

98. Analytics Localization

99. Analytics Localization Communication

100. Analytics Localization Communication Request Tracking

101. Analytics Localization Communication Request Tracking Update Management

102. Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat

103. Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing

104. Delight Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing

105. ReachDelight Analytics Localization Communication Request Tracking Update Management Enhancements vs. Bloat Pricing

107. Thank You! Questions? @_aijaz_ http://TheJoyOfHack.com/

Now What?

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