1. Aicele Marie R. Talavera
IA 12115

3. Android powers hundreds of millions of mobile
devices in more than 190 countries around the
world. It's the largest installed base of any
mobile platform and growing fast—every day
another million users power up their Android
devices for the first time and start looking for
apps, games, and other digital content.
Android gives you a world-class platform for
creating apps and games for Android users
everywhere, as well as an open marketplace for
distributing to them instantly.

4. Android is the world's most popular mobile
platform. With Android you can use all the
Google apps you know and love, plus there are
more than 600,000 apps and games available on
Google Play to keep you entertained, alongside
millions of songs and books, and thousands of
movies. Android devices are already smart,
and will only get smarter, with new features
you won't find on any other platform, letting
you focus on what's important and putting you
in control of your mobile experience.

5. Android is a Linux-based operating system designed primarily
for touchscreen mobile devices such as smartphones and tablet
computers. Initially developed by Android, Inc.,
which Google backed financially and later purchased in 2005, Android
was unveiled in 2007 along with the founding of the Open Handset
Alliance: a consortium of hardware, software, and telecommunication
companies devoted to advancing open standards for mobile
devices. The first Android-powered phone was sold in October 2008.
Android is open source and Google releases the code under the Apache
License. This open source code and permissive licensing allows the
software to be freely modified and distributed by device
manufacturers, wireless carriers and enthusiast developers.
Additionally, Android has a large community of developers writing
applications ("apps") that extend the functionality of devices, written
primarily in a customized version of the Java programming language.
In October 2012, there were approximately 700,000 apps available for
Android, and the estimated number of applications downloaded
from Google Play, Android's primary app store, was 25 billion.

6. These factors have allowed Android to become the world's
most widely used smartphone platform and the software of
choice for technology companies who require a low-cost,
customizable, lightweight operating system for high
tech devices without developing one from scratch.As a
result, despite being primarily designed for phones and
tablets, it has seen additional applications
on televisions, games consoles and other electronics.
Android's open nature has further encouraged a large
community of developers and enthusiasts to use the open
source code as a foundation for community-driven projects,
which add new features for advanced users or bring
Android to devices which were officially released running
other operating systems.
Android had a worldwide smartphone market share of 75%
during the third quarter of 2012, with 500 million devices
activated in total and 1.3 million activations per day.

7. Android has a growing selection of third party applications,
which can be acquired by users either through an app store
such as Google Play or the Amazon Appstore, or by
downloading and installing the application's APK file from a
third-party site.The Play Store application allows users to
browse, download and update apps published by Google and
third-party developers, and is pre-installed on devices that
comply with Google's compatibility requirements. The app
filters the list of available applications to those that are
compatible with the user's device, and developers may restrict
their applications to particular carriers or countries for
business reasons. Purchases of unwanted applications can be
refunded within 15 minutes of the time of download, and some
carriers offer direct carrier billing for Google Play application
purchases, where the cost of the application is added to the
user's monthly bill. As of September 2012, there were more
than 675,000 apps available for Android, and the estimated
number of applications downloaded from the Play Store was
25 billion.

9. Building on the contributions of the open-source Linux
community and more than 300 hardware, software, and
carrier partners, Android has rapidly become the fastest-
growing mobile OS.
Every day more than 1 million new Android devices are
activated world wide. Android’s openness has made it a
favorite for consumers and developers alike, driving
strong growth in app consumption. Android users
download more than 1.5 billion apps and games from
Google Play each month.
With it's partners, Android is continuously pushing the
boundaries of hardware and software forward to bring
new capabilities to users and developers. For developers,
Android innovation lets you build powerful,
differentiated applications that use the latest mobile
technologies.

11. Android gives you everything you need to build best-
in-class app experiences. It gives you a single
application model that lets you deploy your apps
broadly to hundreds of millions of users across a wide
range of devices—from phones to tablets and beyond.
Android also gives you tools for creating apps that look
great and take advantage of the hardware capabilities
available on each device. It automatically adapts your
UI to look it's best on each device, while giving you
as much control as you want over your UI on
different device types.

12. For example, you can create a single app binary that's
optimized for both phone and tablet form factors. You
declare your UI in lightweight sets of XML resources,
one set for parts of the UI that are common to all form
factors and other sets for optimzations specific to phones
or tablets. At runtime, Android applies the correct
resource sets based on its screen size, density, locale, and
so on.
To help you develop efficiently, the Android Developer
Tools offer a full Java IDE with advanced features for
developing, debugging, and packaging Android apps.
Using the IDE, you can develop on any available Android
device or create virtual devices that emulate any hardware
configuration.

14. Google Play is the premier marketplace for selling
and distributing Android apps. When you
publish an app on Google Play, you reach the
huge installed base of Android.
As an open marketplace, Google Play puts you in
control of how you sell your products. You can
publish whenever you want, as often as you
want, and to the customers you want. You can
distribute broadly to all markets and devices or
focus on specific segments, devices, or ranges of
hardware capabilities.

15. You can monetize in the way that works best for your
business—priced or free, with in-app products or
subscriptions—for highest engagement and revenues.
You also have complete control of the pricing for your
apps and in-app products and can set or change prices
in any supported currency at any time.
Beyond growing your customer base, Google Play helps
you build visibility and engagement across your apps
and brand. As your apps rise in popularity, Google Play
gives them higher placement in weekly "top" charts and
rankings, and for the best apps promotional slots in
curated collections.
Preinstalled on hundreds of millions of Android devices
around the world, Google Play can be a growth engine
for your business.

16. Android 4.2 introduces a completely new
camera experience, a new form of
typing that helps you power through
your messages, and much more.

17. • Samsung Galaxy S3 (AT&T, Sprint, T-Mobile, U.S.
Cellular, Verizon)
Pumped with high-performing hardware and creative
software features, the Samsung Galaxy S3 is an
excellent, top-end phone that's neck and neck with
the HTC One X.
• Samsung Galaxy Note 2 (AT&T, Sprint, T-Mobile,
U.S. Cellular, Verizon)
Samsung delivers a powerful, boundary-pushing device
that gets a lot right. Yet its complicated features and
high price raise questions about its purpose.

18. • HTC Droid DNA (Verizon Wireless)
With quad-core power, 4G LTE, a lovely 5-inch screen,
and a stunning design, the $199.99 HTC Droid DNA is
currently Verizon's best Android deal.
• LG Nexus 4 (T-Mobile)
While the LG Nexus 4 wins on internal performance
and user experience, anyone shopping for an unlocked
phone should consider a comparable LTE handset
first.
• Motorola Droid Razr Maxx HD (Verizon)
Motorola's fast, stylish Droid Razr Maxx HD offers
outstanding battery life, but its camera captures
unimpressive images.