2. Investigation into audience, institutions and magazine readership
Kerrang!
Kerrang! has 29 years of heritage and is the biggest music
weekly in the world.
It has a Readership of 378,000.
According to Bauer’s website, readers of Kerrang! are 5.5
times more likely to attend a rock gig.
Kerrang! Feature many genres of rock music – from EMO to
Thrash etc and believe some readers respect Kerrang! as
an authority when it comes to the rock scene’s heritage
bands.
“Each issue will include a balance of bands and scenes to guarantee that we’re
providing for our readers’ need for variety and their passionate appetite for their
favourite bands as well as their desire to be introduced to new music within our world.
We will focus on the biggest things that are going on in our world each week.”
3. Investigation into audience, institutions and magazine readership
Kerrang! Kerrang!’s Main
audience is men, but
only by a small margin
meaning that the
magazine has to work
hard to ensure both
genders are catatered
for and are attractched
to the magazine.
Kerrang! is bought
more often by those in
the age range 15-
24, meaning their
magazine articles are
aimed at students
5. Investigation into audience, institutions and magazine readership
Q
• Q magazine is a popular magazine that is published monthly
in the UK.
• Q was first published in October 1986, setting itself apart
from much of the other music press with monthly production
and higher standards of photography and printing
• Originally it was to be called Cue (as in the sense of cueing
a record, ready to play), but the name was changed so that it
wouldn't be mistaken for a snooker magazine
• "The modern guide to music and more".
“Q is the magazine that brings music alive. It draws together the biggest stars, the
most exciting phenomena, the new artists that matter and a healthy dose of
irreverence to create an unmissable widescreen picture of what’s really happening in
rock and roll right now.”
6. Investigation into audience, institutions and magazine readership
Q 2/3rds of Kerrang! Is bought by
men, and I think the reason behind this
is because when there is a woman on
the front cover, they dont have a lot of
clothes on and are in sexual postitions.
The age
range that
most
commonly buy
Q magazine is
15-24 who are
generally
students, who
may have
their own
bands.
8. Investigation into audience, institutions and magazine readership
The Fly
• The Fly is a free music magazine published monthly in the
United Kingdom. The magazine is published by the HMV
owned MAMA Group.
• The magazine started as a listings leaflet in Camden and 1999
it went national.
• The Fly is A5-sized, and is distributed around record
shops, bars and venues around the United Kingdom. In
2008, the magazine announced its circulation had increased to
105,212 at a time when many other publications had reported a
sharp decline in circulation.
The Fly has a history for supporting bands early, having given the likes of Razorlight,
Muse,Foals, MGMT and Coldplay their first cover features.
9. Investigation into audience, institutions and magazine readership
• The Fly doesn’t have a reader profile that I could
The Fly
find because its a small independent magazine
and doesn't have a huge institution like Bauer (Is
owned by MAMA)
10. Investigation into audience, institutions and magazine readership
Indie bands that are new so the
The Fly
The colours
readership would be enjoys Indie
music and is interested in
new, upcoming bands.
Because of
the
Facebook
would
and Twitter
suggest that
links, The
the magazine
Fly’s
is aimed at
audience is
both male and
of quite a
female
young age,
because of
an age
the
range of
pinks, reds, gr
about 16 –
eens and
35
black.
The
magazine is
free
therefore
reinforcing
the student
age range
12. Investigation into audience, institutions and magazine readership
My Magazine
Gender ratio • The ratio I have decided
to use is Male 52% and
Female 48%. I have
chosen to marginally have
a male audience because
I think that having lots of
Male pink in my magazine
Female doesn’t really suit the
genre of Indie and
therefore I have chosen a
higher male readership
slightly
13. Investigation into audience, institutions and magazine readership
My Magazine
• My target readership age range is detailed below in the table.
16-24 25-34 35-44 45-54 55-64 65+
34% 29% 12% 11% 8% 6%
• I have chosen a fairly young target readership because I think I can
relate to this age range and I think that having a more older target
would mean the magazine had to be more sophisticated and that
they would not be interested in band gossip and music disputes,
which I plan to feature as anchorage text on my front cover, however,
I would like older people to read the magazine if they are interested
in it, so will feature some older bands that are in the Indie genre.
14. Investigation into audience, institutions and magazine readership
My Magazine
• Artists in the same genre as my magazine (possible inspiration for
cover)
• Jake Bugg • Ducktails
• Crystal Castles • Opossom
• King Tuff • Floats
• Peaking Lights • Metz
• The Men • JAWS
• Chad Valley • Tamaryn
• Fantasy Rainbow • Dog Is Dead
• Palma Violets • This Many Boyfriends
• Charlie Boyer And The • The Hickey Underworld
Voyeurs
• Errors
• Wolf Alice
• Sharon Van Etten
