3. 8/14/2015
• What is BRP? (Business Re-Engineering Process)
Re-Thinking and Re-Designing of Busniss process to achive
improvement's in performance such as; "Quality,Service,Cost
and Speed etc
•Benifits Of BRP?
•Increase Effectiveness
•Reduce Cost
•Meaningful jobs for Employees
•Improvment in Organizational Approch
•Growth of Business
7. Contents
• Mission And Vision
• Company Objectives
• Aims
• Company Profile
• Problem Definition
• Underlying Assumption
• Re-Engineered Solution
• Conclusion
8. MISSION STATEMENT:-
"We take pride in making the best Mexican style fast food providing fast,
friendly, & accurate service. We are the employer of choice offering team
members’ opportunities for growth, advancement, & rewarding careers in a fun,
safe working environment. We are accountable for profitability in everything we
do, providing our shareholders with value growth.
VISION STATEMENT:-
Taco bell will grow into the Largest fast food provider in Mexican style in market.
The brands will have an established presence in Asia, South America and Africa,
with restaurant locations being found with in the top 25 major cities on these
continents.
In Shortly
“To provide Food Wherever and Whenever Peoples are Hungary”.
Mission & Vision
10. Aims
This brief presentation will
attempt to shed light on the
following aspects,
• Review Performance of Taco
Bell
• Examine reasons for reduce
productivity
• Review overall effects after
Re-Engineering
11. Company Profile
The Franchise, is an eatery that need
No introduction . It specializes in Mexican
Style food, including various types of Tacos,
Salads, burritos etc.
• The first Taco Bell restaurant was opened
in 1962 in Downey, California.
• It had grown to 1000 units by the time it
was taken over by PepsiCo in 1978.
• By year-end 1996, there were more than
6800, Taco Bell units 17 Countries and
Territories, with system wide sales of $4.7
billions.
12. 12
Company Profile cont’d
Taco Bell in itself, is a subsidiary(Helpful) of Yum's
Brands, a Fortune 500 company, which boasts other
famous franchises like Pizza Hut, KFC etc. Yums! Brand’s
Global system sales totaled more than $22 billion in the
year of 2001.
13. Problem Definition
In 1983, analysis showed that the Taco Bell’s total Cumulative
growth since 1978 was a shocking –ive16% compared to +ive
6% of the total industry.This Prompted the management to
pinpoint immediately what was going wrong and where. This
Led them to identify the following factors;
• Lack of Business Vision for the Company,
• Reliance(Trust) on obsolete management and operational
practices, which focused more upon the Processes instead of
Customers.
• Top-Down structures, with multiple levels of management.
• Following traditional approaches, which assumed what
customers wanted without even asking them.
All the above factors were resulting in slower and costlier
service.
14. Problem Definition Cont...’d
Having Identified some of the key areas that needed
improvement, Taco Bell’s started RE-ENGINEERING itself out of
trouble waters. It started concentrate more upon its customers
that what they wanted.
The more they listened, the more they found out, that what the
customers wanted was really very simple…, good food, served fast
in a clean environment and at a price they could afford!!!
15. Basic Assumption(انداذہ )
The older system at Taco Bell was based upon traditional operational
practices, which were basically insufficient for the economic and
business climate of the 21st century. The complete setup was based
upon the certain assumption, Which are the following;
• Assuming that the restaurant knew what the customers wanted
without even asking them. This led them to falsely believe that
customer wanted fancier Decoration, Broader Manus, Out door Play
ground etc. instead of Quality food in affordable price.
• Investing in large kitchen areas, Which is some instance covered the
70% of the total area in the mistaken belief that it would improve
customers satisfaction.
• Operating the restaurant along the lines of a manufacturing company
instead the retail outlet. Doing away with this concept led to the
development of novel ideas like K-Minus and TACO.
16. Basic Assumption(انداذہ ) Cont.…d
• Believing that the only segment they could target was the one within
the restaurant premises. This translated into $78 million, whereas
outside the Restaurant, total market came to about $600 billion in
USA alone.
• Limiting themselves to the goal of becoming the value leader in the
quick service restaurant industry instead of value leader for all food
for all meal occasions.
17. Re-Engineered Solution
Re-Engineering the setup at Taco bell involved several Steps
including;
• Complete Re-Organization of Human Resource
• Dramatic Re-Design of Operational System
• Doing away with entire levels of management
• Creation of job like “Marketing Manger”
• Replacing area supervisors with market managers and reduce
theirs numbers.
• Eliminating District manager and promoting Restaurant manager
Taco Bell follow only one rule during Re- Engineering….
“Enhance those things that brings the value of
customers and Change or eliminate those that
Don’t”
18. Re-Engineering Cont...d
They also change their restaurant structure by:
• Limiting the kitchen area by from 70% to 30%
• Increase the Customers area by from 30% to 70%
• Doubling the seating capacity in the area available
Additionally Re-Engineering led Taco Bell to introduce two new
Methodologies, namely K-Minus and TACO(Total Automation of
Company Operation)
Re-Engineering
Process
TACO
(Total Automation of
Company Operation
K-Minus
19. Re-Engineering Solution Cont...d
K-Minus:-
K-minus mean Kitchen less restaurant, based on nature of the
company. All of their food was cooked outside the restaurant at
central location. This stemmed from the concept that food should be
retailed instead of being manufactured.
TACO(Total Automation of Company Operation):-
It provide each restaurant with an MIS facility and empowered the
employees with Computer know-how. It eliminated paper work and
allowed more time to be spent on the customers.
Such programs serve as agents of change for more innovative ideas
like new and varied points of Distribution(like street corners,
concession stands etc.)
20. Conclusion
This case study bring forth of following conclusions;
• Re-Engineering business is very much reality and is not
limited to the confines of textbook. If done properly, it
can virtually turn around any business; be it consumer
goods(Kodak),Restaurant(Taco Bell) or financial
institutions(IBM Credit)
• Customers must be starting point for every thing in Re-
Engineering
• Resistance to change should be anticipated and
appropriate steps should be taken to deal with it.
• Every company that seeks to be Reengineered should seek
a phrase that’s makes it’s corporate vision clear like “We
want to be number one in the share of Stomach”(Taco
Bell).
