1. 3 Stripe Campaign Online Integration Campaign Guide - AH Advertising -

2. Adidas Corporation history The Adidas company was founded by Adolf (Adi) Dassler on three basic principles: 1. To produce the best show to serve the athletes needs 2. the protect the athlete from injury 3. to make the product durable Developed the first specialist shoes in 1925

3. “3 Stripe Campaign” Integrate the 3 main aspects of the Adidas brand with 3 main social media outreach tools.

4. /Blog Adidas and it’s brands all have Twitters Promotion codes via Tweeting Re-tweet to recieve

5. With millions of hits each day, starting a campaign through YouTube would be the best show for Adidas The company was founded with Dassler working side by side with athletes to help design the ultimate in footwear to help they excel in their athletic fields Hold a contest- Adidas fans(in this case aimed at college aged people) upload videos of themselves wearing and using Adidas products showing off Example video Integrate videos with Facebook voting

6. Adidas Original Fan page- 2.7 Million “fans” Allow fans to completely control the future of this brand Once videos are uploaded to YouTube and watched, have them put their links into their statuses Fan Pages Hold contest- Adidas fans on Facebook vote  for winning video

7. Outside promotion College campus parties Video contest winners would have Adidas supported events/parties on their campus to celebrate the brand and bringing the company and it’s customers together

8. Social Media Policy The Purpose: to ensure complete satisfaction of both the Adidas brand and it’s valued customers and fans. The truth must be told- In keeping with the brand and it’s ideals, only positive actions and images will be used with the brand All videos must be suitable for all ages to view- including language and imagery Facebook comments will be deleted if considered spam or defamatory

9. Adidas SEO /measuring Track visits to social media websites Monitoring via websites such as Social Mention, etc. Facebook comments/ fans taken into account YouTube views and comments

10. Budget proposal