Seo project

Marketing Objective & KPI
●Marketing Objective - increase
organic traffic to website 20 %durnig
4th quarter of 2021
●KPI - website views , visitores no.
google analytics

Shahrukh Khan
• student (senior) in faculty
• has two brothers and sister
• computer science , ( some are in marketing , pharmacy or
science )
• Male , 18-22 , 500 le from freelance work some of his parents
• india
Demo graphics
• Goals
• build his career in freelancing
• Increase in come
• own his agency in website development

● barriers
Lake of experience
cant go to offline study
expensive courses
Need
● online course for our front end
framework courses
●online courses
●Videos te study offline
● Hobbies
online games
spend alot of time on different social
media plat forms
(fb , snap chat , twitter )

Keywords
1. Using Moz Keyword Explorer tool, identify the
Keywords you might target to drive users to this page.
Head Keywords Tail Keywords
1 digital marketing
course
Learn digital
marketing online
2 digital marketing
agency
Online courses for
digital marketing
3 udacity free courses Career prospects in
digital marketing
4 udacity scholarship Best udacity online
courses to learn
digital marketing
5 udacity nanodegree Learn digital
marketing from

Technical Audit: Alt-Tags
1. .
Alt tag 2
<img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606173-
13815588-415x345-feature
s1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-0-
features1.png 2x"
style="margin-top: 0px;" alt="">
Alt tag 3 <img
35155776-97x120-SOB-Wh
ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-
0-SOB-White.png 2x"
Alt Tag 4 <img
13720038-892x44-logospa
rtners.png"
srcset="//v.fastcdn.co/u/beb60d38/13720038-0-
logospartners.png
2x" style="margin-top: 0px;" alt="">
Alt tag 5 <img
13814963-862x403-image_x0002_digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-
digital-market.png 2x"
Alt Tag 6 <img
13815378-203x169x285x2
04x6x11-70B-box.png"
srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-
box.png 2x"
style="margin-top: ;" alt="">

Technical Audit: Alt-Tags
1. .Alt tag 2
<img
13815588-415x345-feature
s1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-0-
features1.png 2x"
style="margin-top: 0px;"alt="alt="A Young Man explains
Something to an Inspired Woman Using a Tablet ">
Alt tag 3 <img
35155776-97x120-SOB-Wh
ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-
0-SOB-White.png 2x"
style="margin-top: 0px;" alt="Logo of Udacity School of
Business">
Alt Tag 4 <img
13720038-892x44-logospa
rtners.png"
srcset="//v.fastcdn.co/u/beb60d38/13720038-0-
logospartners.png
2x" style="margin-top: 0px;" alt="Logo of Udacity
Partners">
Alt tag 5 <img
13814963-862x403-image_x0002_digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-
digital-market.png 2x"
style="margin-top: 0px;"alt="Laptop showing Udacity
Expert">
Alt Tag 6 <img
13815378-203x169x285x2
04x6x11-70B-box.png"
srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-

Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Digital Marketing
Which Tail Keyword has the greatest potential?
“learn digital marketing online”

URL:dmnd.udacity.com Techinal Audit :Metadata
Current
Title Tag Udacity Digital Marketing
Nanodegree Program
Meta-
Descriptio
n
"description"
Alt-Tag src="//v.fastcdn.co/t/beb60d38/d4
1f13af/1536606167-13815763-
960x480-medium.jpg"
Revision
Title Tag Digital Marketing Nanodegree
Program | Udacity
Meta-
Descriptio
n
Launch your career
with a 360-degree understanding
of digital marketing.
Alt-Tag <img

Suggested Blog Topics
. Topic 1 - short explanation
start your career in digital marketing
I choose this topic because the keyword “digital marketing” is
the highest potential head keyword.
Digital Marketing Career” is the keyword with low difficulty
score (26) but high CTR (68%) and relatively good traffic
(218 monthly visitors). Hence this blog post will be an
introductory for our target audience, especially those who
heard about digital marketing but don’t know anything
about it, in other words are in awareness building stage of
Customer Journey. The blog post will provide an overview
of possible career paths (like SEO, SEM, Analytics, content
marketing, etc) with the skills needed, average salary and
possible job titles
All your main customers and clients can be found online.
Facebook ads, videos, and emails have replaced paper and
print ads. You can better reach your audiences through digital
marketing while also saving up on resources. It’s also a great
way to reach overseas market opportunities!

Topic 2 - short explanation
7 reasons why you should learn digital marketing
I choose this blog title because it has the highest
potential tail keyword “learn digital marketing online
also i mention what we had this year (covid
2019 )and world will go to online work and
marketing
This topic will cover the reasons why one should
choose to learn the digital marketing program
with Udacity. Here I can state the 5 unique reasons
like Personal mentorship, Slack community –
student forum, Real time projects – learning through
live campaigns, Project reviews, content from
industry experts like Google, Facebook, Moz,
Hootsuite, Hubspot and Mailchimp
Many people feel queasy about online learning. This
type of blog post would directly answer concerns
from
members of the target audience about whether
udacity’s online degree in digital marketing is useful,
sort of like a
well-thought out review.
This 2021, the demand for digital marketing jobs
are expected to rise by 32 percent. Everyone from
multinationals to micro enterprises are using
Facebook ads, e-commerce websites, and similar
tools to reach their target market ..
.

5 reasons why you should learn digital
marketing online by the Udacity.
● As a marketer I introduce the DMND
program through this blog. I would include
the benefits of
● learning digital marketing from Udacity,
what exactly is the 360 degree approach
that Udacity
● provides its students to fit the marketing
industry. Most importantly the real time
projects that give a
● immense hands-on experience to fit
ourselves to the future job.
● Udacity is a for-profit institution that
promotes online teaching of various
courses. It is an online education provider
that offers online courses, known as
Massive Open Online Courses.
● The courses offered by Udacity are highly
interactive, like quizzes and exercise.
Students can get benefit from a project
review system which produces detailed

Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen.
Backlink
Domain
Authority
(DA)
1 https://addons.mozilla.org/en-
US/firefox/addon/udacity-
front-end-feedback/
98
2 https://en.wikipedia.org/wiki/D
igital_marketing
98
3 https://creativecommons.org/2
012/11/01/keeping-moocs-
open/
97

Link-Building
Using the SEMRush tool and research, strategize a link-building campaign.
Site Name buffer
Authority Score https://buffer.com/library/marketing-courses/
Organic Search Traffic Domain Authority 91
3.5 M monthly traffic
Site Name Marketing Land
Site URL https://marketingland.com/5-best-digital-marketing-courses-
modern-day-marketer-175073
Organic Search Traffic 146 K Monthly traffic
Domain Authority 89
Site Name Hubspot
Site URL https://blog.hubspot.com/marketing/free-online-marketing-
classes
Organic Search Traffic Domain Authority 81
5.5 M traffic

The search for Udacity site on
Google by entering
site:https://www.udacity.com/
returned 1,050 indexed pages.
Checking the number of pages
indexed is important because
only indexed pages will drive
the traffic to your site.
Otherwise
people won’t be able to
discover it with organic search.

Page Index
Using the Pingler tool, research how many of DMND’s
Checking the number of pages indexed is important
because
only indexed pages will drive the traffic to your site.
Otherwise
people won’t be able to discover it with organic search.

Page Speed
Desktop 94 Mobile 40
Website’s speed affects a lot of important metrics such
as:
the ranking position in Google Search results
bounce rate
conversion rate

Mobile-Friendly Evaluation
Using the Think with Google tool, assess the mobile-
friendliness of the dmnd.udacity.com website.
Mobile-optimized website ranks higher in Google
Search

Recommendations
1) Make websitemobile-friendly
One of the quickest improvements is to resize large
images
and reduce reliance on third-party JS libraries Other
fixes -
increase cache time, minify CSS and JavaScript, enable
asynchronous loading, etc.
2) Meta-Description tag and alt-tag are blank currently.
This will result in the poor website performance in SEO. I
would recommend to add high quality content to meta
description summarizing the key information per page. I
would also recommend the addition of descriptive
captions for the images in the alt-tag.
Recommended changes are as follows:
New Title Tag:
Learn Digital Marketing Skills | Udacity
Meta-Description:
Run online campaigns and learn from the best digital
marketing experts. Start your digital marketing career
with Udacity certificate.
Alt-Tag
Laptop showing Udacity Nanodegree videos

Write blog posts that
-incorporate keywords with the highest potential
While conducting On-Site SEO audit, I identified
keywords with the highest potential. Writing blog
posts that incorporate these keywords would not
only
improve SEO ranking, but attract more users if the
site
is new and doesn’t have many inbound links yet.
Suggested blog topics:
- 7 reasons why you should learn digital marketing
- 5 reasons why you should learn digital marketing
online by the Udacity.
- start your career in digital marketing
3) Pingler test results shows that DMND pages are
not indexed by the Google. Indexing these pages
will help in
increased page rank.

Seo project

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Seo project

Semelhante a Seo project (20)

Último

Último (20)

Seo project