Email Marketing Find a strategy that keeps up with email users Create a plan to manage the advertising wholesale Creating content in a storytelling way to motivate the client to take action Take the A/B test Checking/monitoring/measuring the use of tools for all of the above and picking up the measurements Edit everything that is wrong and watch the audience's behavior to determine and direct the targets

1. Part 1
Plan Your Email
Campaign

2. Marketing Challenge :
.
Campaign Challenge is a course that
specializes in cost control and stores in
middle restaurants.

3. Marketing Objective & KPI
● Marketing Objective –
● Response to consulting 35 clients in
January 2021
● KPI -
● NUMBER OF CONVERSIONS 90

4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1- Owner and
manager of the
company
2- Live in Cairo
3. Male 45 y.
4- English Arabic
5-Income 200k GP.
6-Graduate BBA
Ahmed Mohamed
1-Cost control .
2-monitor control
3-Report &analyzing
4-Fast to take goal
side
Hobbies Goals Barriers
1-Food
2-sports
3-fashion
Build a complete
system to achieve
the following goals
every month
1- 25% direct cost.
2-25% overhead
cost.
3-25%labour cost .
4-25% profit
1-Untrained workers.
2-The system and
modification wastes
dynamic
3-Reports are
incomprehensible

5. Email Series
Email 1: We invite you to watch free
content cost control restaurants
Email 2: Thank you for accepting the
invitation and confirmations cost
control courses
Email 3:we remained you to join and
follow our blog to see more about cost
control.

6. Part 2
Create Your Email
Campaign

7. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General Marketing content in a major industry which is food and
beverage sainting in cost control and stores in restaurants
We're going to start welcoming and introducing the market that
we've become a part of it.
Subject Line 1 New content to costs control and stores for free
Subject Line 2
(for A/B
testing)
Explain my work and simplify everything that is difficult
Preview Text Control the costs of your restaurant
Body We offer you a free service to watch the content of video seating
about controlling the costs of your restaurant by explaining
all stages of food entry until it goes out to customers
You'll see that maintaining the profit margin needs to first know
where the food goes and where the waste goes.
It's a tiring adventure, but it's worth it, and the results are
guaranteed.
Outro CTA 1 Watch the vidos part 1
Outro CTA 2
(for A/B
testing)
Watch it in full

8. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General . We will thank the customer and ask him to watch on YouTube
channels to help him control the costs of his restaurant
Subject Line 1 Thank you for watching the content
Subject Line 2 You can complete the second part of here on YouTube.
Preview Text Learn more about costs
Body Thank you for watching the content
We invite you to follow the second part through our YouTube
channels
Outro CTA Watch the vidos part 2

9. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General After watching the second part we ask him to follow and share
social media channels on Facebook, YouTube and Linkedin
Subject Line 1 We have more content to monitor restaurant costs
Subject Line 2 Sign up with us to get everything new
Preview Text We hope to benefit
Body Subscribe to the channel and you will get a 20% discount
Outro CTA Accept our follow-up invitation on social media channels

10. A/B Test Overview
A/B tests. I enter my baseline conversion rate 5%
Minimum Detectable Effect 35%
Statistical Significance 95%
Sample Size per Variation 2100
We split the test 2100 to A/B and we need the group to be
1050, we send them at 11:00 a.m. e-mail and the second
group at 6pm.
A/B testing is important because it gives a vision of where
to start.
achieved by testing 2 versions of
A-490 subscribers opened the email
160 clicked through
65 converted
B-235 subscribers opened the email
85 clicked through
40 converted

11. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 1-2 Mar 3 Mar 4 Mar 9-10
Mar
Email 2 4-5 Mar 6 Mar 9 Mar 12-13
Mar
Email 3 8-9 Mar 10 Mar 12 Mar 14-15
Mar
Week One Week Two Week Three
M T W T F M T W T F M T W T F
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
Email 1
Email 1
Email 3
Email 2

12. Part 3
Build & Send

13. Build your Email
1. Using your Email 1 Content Plan from the previous
section, build your email in MailChimp, making
sure to include all needed components.
2. Send yourself a test email. Make sure to take a
screenshot of the test to add to your project.
3. Revise your email to ensure that it looks exactly
the way your want it to.
4. Next send yourself another test message with the
final version of the email. Make sure to take a
screenshot of the email for your project

14. Draft Email

16. Final Email

18. Part 4
Sending & Analyzing
Results

19. Calculation Formulas
Open Rate =
# of emails opened/(# of emails successfully delivered)
Click through Rate =
# of clicks on CTA /(# of emails successfully delivered)
Overall Conversion Rate =
# of actions taken/(# of emails successfully delivered)

20. Sending and Analyzing
Results
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results. Results can be monitored within the first 24
hours of an email send, or after a couple days or even
after a week.
Assume your results for Email #1 send are below.
Calculate the following:
1. Open Rate
2. Click through Rate
3. Conversion Rate

21. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495
22%
225

22. Results Continued Email #1
Results can be monitored within the first 24 hours of
an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180
8.00%
75
3.33%
30

23. Final Recommendations
From the open rate you should
improve the way you list the content
and find a better address to get
customers to see the training content.
users who unsubscribe I will remove
them immediately from your
list
The second e-mail, I'm going to show
equations that help him work.
In the third e-mail, Change the overall
shape, interior images and main
structure and change the title and
make it more interesting and add an
objective and meaningful story to urge
customers to take action