Venkat Maroju - NWD -SourceTrace_Traceability Solutions - Wheat Day Workshop.pdf
1. One Platform To Do It All
TRACEABILITY
BY
Wheat Day Workshop
13th February 2023
Cairo, Egypt
2. FOOD SUPPLY CHAINS NEED TRACEABILITY
94% of organisations surveyed in a study by Sapio said they lack
transparency in supply chain
Just 30% of organisations have full visibility of goods in transit.
79% believe that improved visibility would have a material
effect on cutting wastage.
Traceability can minimize the negative impact of recalls
Food chains are becoming increasingly complex and global –
information sharing is vital to avoid costly mistakes
3. Was child or slave labor used in growing this apple?
Did this apple tree grow on land cleared by deforestation?
Has it been tested on food safety and trade parameters?
Who is the farmer? Where is the farm? Was it grown responsibly?
When was this harvested? How did it reach you?
Is it safe to eat? Is it organic? Is it free of contamination/pesticides?
INCREASINGLY CONSCIOUS CONSUMERS
4. BENEFITS
Better internal quality monitoring
Give your customers - Trust & Transparency
Meet legal and compliance norms
Minimize returns/reputation risks
Beat your competition on the aisle
5. Farmer, Farm,
Harvest
Collection
Centre
Packing Transport to
Processing Plant
Processing
Plant
Transport to
Retail Store
Retail
Store
Customer
Farmer, Farm,
Harvest
Unique ID code generated
while recording data including:
• Geo Location
• Farmer, Farm, and Crop
Certifications
• Contact details
• Registration Number
Collection Centre
Record produce details,
farmer name, variety, date,
area and quantity, etc.
Packing
Labelling of Producer No., ID,
weight etc.
Transportation
Logistics Details, etc.
QR Code scanned through
mobile application
Data linked to the Central
Database Server
QR Code can be generated at any stage
HOW TRACEABILITY WORKS
SCAN THIS
6. SOLUTION IMPLEMENTED IN
Organic Cotton
Fruits and
Vegetables
Flavours &
Fragrances
Vanilla
India to US/Europe Farm to retail in
India
Multi-country
sourcing – complex
value chains
Africa farms to retail
in US/Europe
Grains
Sourcing from
several African
countries
Spices
Multi-country
sourcing – exporting
to US
Aquaculture
Bangladesh origin
produce tracking
7. BARLEY SUPPLY CHAIN MANAGEMENT
Farmer
Registration
Farm
Enrollment
Aggregator
Registration
Seed Distribution
to Aggregators &
Farmers
Mapping
(Farmer Groups)
Farm & Crop
Inspection
Activities
Barley
Procurement
Payment
Gateway
1. Farmer and Aggregator Registration
2. Grain Procurement Module
3. Seed (Inputs) Distribution Module
4. Agronomy
5. Digital Payments Module
Solution Modules:
Payment
Processing
Payment to
Aggregator
Payment to
Farmer
Enabled the seamless batch traceability that aids in tracing back the farmer of the produce
13. GRIFFITH FOODS – SPICES VALUE CHAIN
Deployed SourceTrace
solutions:
Digitized more than
2,084
farmers
• Profiling the Socio-economic details of the
farmers.
• Geo tagging of enrolled farms & farmer
plantations.
• Capture crop stage interventions, inputs used for
growing crop & farmer trainings.
• Enhanced cost-effective procurement.
• Digitization of all the processing activities which
includes material request and transfer of raw
material to the processor and tracking of raw
material consumed in the processing.
• Raw material lots used for processing are tracked
and QR labels are generated for the final product
batches ensuring traceability all the way to the
form.
• Effective quantity in stock, transfers and material
Crops: Chilli, Sage, Turmeric, Cumin (Spices)
Countries: India, USA, Vietnam, Albania, Rwanda
A total of
138
users
5,513 Ha
of farm area managed
14. GRIFFITH FOODS – SPICES VALUE CHAIN
FARMER – BUYER - REGULATOR - CONSUMER
Farmer
Enrollment Farm Enrollment Sowing
Fertilizer
Application
Pesticide
Management
Physical Quality
Check
Procurement
Cold Storage Entry
Aflatoxin Test Purchase order
Ship to the
Customer
Transfer from
Cold Storage
Proccesing
Plant
Scan the QR Code
15. GRIFFITH FOODS – SPICES VALUE CHAIN
Scanning the QR code
will redirect the users
to the particular
webpage showing the
product shipment
details with the list of
farmers aggregated in
that batch.
While clicking on any of
the farmer codes, it will
show the traceability
report of that farmer with
the farmer basic details,
farm & crop details, lot
details, quality
parameters, pesticides
applied details.
17. NATURAL EXTRACTS INDUSTRIES LTD. (NEI) – VANILLA
Digitized more than
8,565
farmers
Crop: Vanilla
Countries: Tanzania, Uganda
Scale Up
20,000
farmers
A total of
61
users
Deployed SourceTrace
solutions:
• Profiling of vanilla farms/farmers and geo-
reference of the farms.
• Enabling seamless batch traceability of vanilla
from farm to product.
• Streamlining of all processes from farmer
management operations to manufacturing
operations.
• Six stage monitoring of farm-level activities &
managing of farmer training schedules.
• Digitized various vanilla processing activities like
reception, conversion, washing & sanitizing,
blanching monitoring, control drying, conditioning
storage, clubbing or shifting different grades of
vanilla pods in all above activities to form a huge
quantity batches or lots.
• MIS reports & dashboards.
18. NATURAL EXTRACTS INDUSTRIES LTD. (NEI) - VANILLA
Farmer
Sensitizing
(Potential Farmer)
Due Diligence
(Group Selection)
Vine
Ordering
Distribution
Monitoring
(6 Stages)
Training Procurement
Product
Transfer
Product Reception,
Grading & Sorting
Washing &
Sanitizing
(Quality Analysis
check)
Blanching &
Monitoring
(Quality Analysis
check)
Control Drying
(Quality Analysis
check)
Conditioning &
Storage
(Quality Analysis
check)
Quality
Monitoring
Packing
(Sale of existing
pods)
Payment
Monitoring (6 Stages)
Planting verification
Vanilla vine growth
development
Stimulation, Flowering
& Pollination
Interim Pollination
Final Pollination
Harvesting Readiness
Report is in the
next Slide
Scan the QR to
trace back
Shipping to
Customer
20. NATIONAL HORTICULTURE TRACEABILITY SYSTEM
Crops: Horticulture Crops
Country: Kenya
• Tracks the information about the
chemicals/fertilizers that have been used to grow
the produce and restricts the usage of
unwanted/prohibited chemicals
(insecticides/pesticides/fungicides).
• Detect inconsistencies by tracing exceptions back
to the farmer.
• Register and license the farms, farmers,
distribution centers, dealers, exporters and other
persons & organizations engaged in horticulture
and agriculture.
100,000
Farmers target
1,500
Exporters
Deployed SourceTrace solutions:
• Traces the fresh horticulture produce back to the farm and
even the block level where it was grown (including the
geolocation of the farm)
21. NATIONAL HORTICULTURE TRACEABILITY SYSTEM
Farmer
Enrollment
Farm
Enrollment
Exporter
Registration
Block
Registration
Planting Scouting
Spraying Harvest Sorting
Incoming Shipment
(Reception)
Packing Shipment
Shipment
Recall
Post Recall
Inspection
22. UGANDA MINISTRY OF AGRICULTURE
• Issuance of documentation related to import and
export of Agro-inputs & plants and plant products
• A digitized platform for real time interaction with
stakeholders and Ministry of Agriculture, Animal
Industry and Fisheries (MAAIF)
• Feedback mechanism especially on quality
parameters of the Agro-inputs between the
regulator and the farmer
• Different applications for digitizing the day-to-day
operations to shift the operations from paper to
paperless.
• Reports on the different modules of exports and
imports.
Modules: Agrochemical, Seed and Phytosanitary
Country: Uganda
• Efficient traceability of Agro inputs by the
inspectors from point of entry
(importation/manufacture) through the distribution
chain to the final user (farmer).
• Track volumes of agrochemicals that are both
imported and or manufactured within the country.
• Efficient traceability of Agro inputs from point of
entry & point of production to point of exit.
• Traceability of the output e.g., products due for
export, identify farmers growing specific agro-
inputs and from specific regions
26. NATIONAL HORTICULTURE TRACEABILITY SYSTEM
Crops: Horticulture Crops
Country: Kenya
• Tracks the information about the
chemicals/fertilizers that have been used to grow
the produce and restricts the usage of
unwanted/prohibited chemicals
(insecticides/pesticides/fungicides).
• Detect inconsistencies by tracing exceptions back
to the farmer.
• Register and license the farms, farmers,
distribution centers, dealers, exporters and other
persons & organizations engaged in horticulture
and agriculture.
100,000
Farmers target
1,500
Exporters
Deployed SourceTrace solutions:
• Traces the fresh horticulture produce back to the farm and
even the block level where it was grown (including the
geolocation of the farm)
27. NATIONAL HORTICULTURE TRACEABILITY SYSTEM
Farmer
Enrollment
Farm
Enrollment
Exporter
Registration
Block
Registration
Planting Scouting
Spraying Harvest Sorting
Incoming Shipment
(Reception)
Packing Shipment
Shipment
Recall
Post Recall
Inspection
28. GRAIN MARKETING BOARD - DIGITAL PAYMENTS TO FARMERS
Deployed SourceTrace
solutions:
300,000+
farmers have been digitized and
have a total of 489 users
USD 250 Million+
Digital payments have been
processed
• Managing and digitizing the entire agriculture
value chain for Grain Marketing Board.
• Creating the farmer database, Secure Biometric
Input distribution, Performance monitoring and
tracking, stock control solution, tracking of
activities, grain delivery payments and reporting
system to farmers, Input loan recovery system
has been developed.
• Integration and interaction with other institutions
that offers service to farmers such as agriculture
inputs suppliers, financial institutions, banks, and
mobile money platforms.
• MIS reports.
80+
GMB depots uses SourceTrace
application, where the farmer
registrations and Procurements were
done
Crops: Maize, Soybean, Other Grains
Country: Zimbabwe