Corissa St. Laurent, Regional Development Director for Constant Contact, first shares the individual powers of email marketing and social media marketing, then takes off full-throttle in showing what the dynamic duo can do together for businesses.

1. “A-Ha!” NH Social Media Business Summit #AhaNH
WONDER TWIN POWERS … ACTIVATE!
The Email and Social Media Super Duo
Corissa St. Laurent
Constant Contact
@CorissaCTCT
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

2. “A-Ha!” NH Social Media Business Summit #AhaNH
From One Gleek to Another
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

3. “A-Ha!” NH Social Media Business Summit #AhaNH
Email & Social Media Super Duo
Email Marketing Social Media Marketing
 Builds Trust & Authority  Two-way Conversation
 Personal, Relevant, Anticipated  Humanizes Your Brand
 Top of Mind Awareness  Facilitates Word of Mouth
Together, they help build deep relationships
with your customers and reach new audiences
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

4. “A-Ha!” NH Social Media Business Summit #AhaNH
Powers of Email and Social Media
INFORMING
CONNECTING
GROWING
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

5. “A-Ha!” NH Social Media Business Summit #AhaNH
Save the Right Audience
Raving Prospects Disinterested
Fans Customers
Suspects
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

6. “A-Ha!” NH Social Media Business Summit #AhaNH
Activate Your Outreach
• Announce your social media
presence in your newsletter
with a clear call-to-action
• Include social media sign up
icons in every email so
subscribers can join you on
your social sites
• Include standard links in
every email so subscribers can
share your content
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

7. “A-Ha!” NH Social Media Business Summit #AhaNH
Save Your Audience From Sales Pitches
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

8. “A-Ha!” NH Social Media Business Summit #AhaNH
Super Use Your Content
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

9. “A-Ha!” NH Social Media Business Summit #AhaNH
Engage Your Following
The Currier Museum of Art is an
internationally renowned art museum in
Manchester, NH
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

10. “A-Ha!” NH Social Media Business Summit #AhaNH
Be a Hero with Your Campaigns
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

11. “A-Ha!” NH Social Media Business Summit #AhaNH
All In A Day’s Work
The Swinery is a specialty
butcher shop in Seattle, WA
They sent an email newsletter
to 3,765 subscribers
Received 816 opens (22%)
Also, it was viewed an
additional 485 times &
”liked” by 181 readers
Represents a 60% increase
in reach
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

12. “A-Ha!” NH Social Media Business Summit #AhaNH
Wonder Twin Powers of Email + Social
Faster List Growth
14.4% for Email + Social vs. 8.9% for those just using Email
Larger Average List Size
53.0% larger for those using Email + Social
Higher Click-through Rates
5.7% greater for those using Email + Social
Source: Constant Contact Study; July 2011 to August 2011
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)

13. “A-Ha!” NH Social Media Business Summit #AhaNH
Contact With Corissa (Your Local Gleek)
1-866-460-7018
cstlaurent@constantcontact.com
@corissactct
facebook.com/constantcontact.corissa
linkedin.com/in/corissastlaurent
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)