What's better than "engagement" in social media marketing? How have social media goals been evolving? What do you do about fragmenting audiences in your social media strategy? And how can you save time managing it all? Lani and Allen Voivod of Epiphanies, Inc. dive in to examine social media trends that aren't just "flashes in the pan." These trends have stood the test of time (unlike some of the ones you'll see pictured in the presentation).
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Social Media Trendsetting | How to Succeed and Lead Today With Digital and Mobile Marketing
1. Trendsetting in Social Media
How to Succeed and Lead Today With Digital and Mobile Marketing
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
4. You’re about to discover:
How the focus on social media goals
has been evolving
What to do (if anything!) about
fragmenting audiences
What’s better than “engagement”
How not to drive yourself crazy with
all the social media options out there
Other miscellaneous “trends” of
which to be aware
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
5. Epiphanies in Brief:
Bold, gritty, dream-driven
company founded in 2004
Specializing in social
media mojo, training,
speaking, Power Summits,
workshops, podcasts,
online branding, and
Possibility
Leaders of the “A-Ha!”
Tribe social media
marketing, success, and
mastermind group
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
12. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Increase:
Reach (as much as possible…)
Engagement (or something better…)
Views (but did they really?...)
Growth of Likers, Followers, etc. (but
those numbers share something in
common with this trio…)
Social media goals are only good if they’re helping you achieve one (or
more) of your business goals, but these are also “long games” – ones
where the results play out over significant periods of time.
15. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Create a fake person or set
of people, and flesh out
these traits:
1. Roles
2. Goals
3. Challenges
4. Company/Industry (B2B)
5. Where they typically get information
6. Personal background
7. Shopping preferences
21. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Social media is doubling
down on video!
Facebook Live tested with celebs
in 2015, rolling out to all in 2016
Twitter livestreaming apps went
from unknown to big time in 2015
YouTube rolls out “YouTube Red”
subscription service
Snapchat: 7 billion video views per
day as of January 2016
Instagram video up from :15 to :60
22. Characteristics of
Attention-Grabbing
Content
1. It’s native
2. It doesn’t interrupt
3. It doesn’t make demands (often)
4. It’s micro
5. It’s consistent and self-aware
Consider how each and every post, tweet, comment,
like, or share will confirm your business’ identity.
Though your business’ micro-content will vary wildly
every day, it must consistently answer the question,
“Who are we?” – Gary, #JJJRH
And we would add, it must also answer this
question: “What’s our why?
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
32. Facebook (free!) for direct scheduling
Facebook.com/twitter (free!) to auto-update your
tweet stream with your Facebook posts
Hootsuite (free!) for scheduling other platforms
Buffer (free!) for spacing out content as you find it
IFTTT.com (free!) for automation “recipes”
Cross-promoting is better than cross-posting!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
34. Photos and short-form video
play to shortening attention
spans, drive greater
“engagement”
Disposable, snack-sized content
is easier, quicker, more
affordable, less polished,
more human
“Newsjacking” – playing along
with current eventsEpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
35. New Hampshire: 830,000 adults
on Facebook
iOS devices: 410,000; Android
devices: 330,000
Worldwide: 93% of FB’s active daily
users are accessing Facebook from
a mobile device; 52% are mobile
only
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
36. Device
Custom
audiences/lookalikes/ 3rd
party data layers
Interests and behaviors
Geography
Remarketing/retargeting
Standard demographics
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod