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1. Digipak Analysis – Lady Gaga – The
Fame Monster
Gaga’s reissue of her debut album ‘Fame’, The Fame Monster
was released in late 2009. With an image of Gaga with
abnormal hair, this automatically familiarizes the audience
with the advert as they identify the craziness of her
appearance with Gaga. Underneath the first image there is
another picture of Gaga looking slightly more normal than
usual, connoting the two different sides of her, and therefore
the record, something which I find very intriguing as she is
essentially creating a double persona with a single poster.
Gaga’s ability to personalize anything really shows in this
poster as the use of as simple yet impactful font with her
name and album title across the title. Due to her star status, a
typical fan would automatically recognize and associate the
font with the star, something which I would strive to achieve
with my own star persona. A common feature that has been
included onto the poster is a criticism of the album, singing
praise to the artist, which in turn boosts the sale of the record,
due to peoples faith in critiques, particularly coming from a
prestigious musical magazine like the Rolling Stone. A clever
feature they have included onto the poster is showing both
different types of the album, allowing for a more diverse
audience range to show interest. As well as this, Gaga has also
made sure to include the fact that a couple of her most
popular songs are included on the record, and this being
shown on the poster proves to the buying audience that it
may be worth getting the album. A final touch added is the
‘now available at all good music retailers’, which in turns
attempts to emphasize that the album itself consists of good
music.