A short presentation about the viral game Pokemon Go, its features and how it can be used as a marketing tool.

1. AGNES MIRIAM. I

2. Pokemon Go
• Manufacturer : Nintendo
• Developer : Niantic
• Launched: July 5th,2016
• Augmented reality smart
phone game
• Uses location via GPS and
time from mobile
• Poke Stop – in app
purchases
• Poke Gym – Battlefield

3. Commercial Response
• Generating a revenue of $1.6 million everyday.
• Market Value of Nintendo - $7.5 billion by 8th July, 2016.
• Pokestops, Pokegyms – pre determined by Niantic – submit
request to sponsor locations.
• Marketing tool for small businesses.
• Coffee shops – special dishes – discounts to players.
• To increase the “Foot Traffic” in slow period of the day.
• Purchase the “”Lure Module” – meant to bring pokemon to a
specific place.
• Can be activated for half an hour.
• Threat to companies like Foursquare, Living Social etc. –
online marketing for small businesses for the past few years.

4. Lure Module

5. Future of Pokemon Go
• Technical Issues:
• Drains battery super fast.
• Server crashes frequently.
• No proper directions or
guidelines.
• Technical glitches appear often.
• Increased accidents and crimes;
public nuisance.
• Not just a game, has fantastic
marketing and revenue
opportunities.

6. THANK YOU !!