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Agile network India | How to establish decent presence in Digital Era with Multiple Platforms Available? | Shoaib Khan
1. M. Shoaib Khan
Founder, Hyperlnq Technoloy
hyperlinq Technology
HOW TO ESTABLISH A DECENT
PRESENCE IN DIGITAL ERA WITH
MULTIPLE PLATFORMS
AVAILABLE
December 19, 2021, at 3:00 P.M.
Agile Network India
2. STRUCTURE
Our agenda of this meeting
Elevate how you implement marketing strategy.
Have a plan for the platform titans (Facebook,
Google, Amazon, Youtube).
Build powerful CX experiences
Understand customer data platforms.
3. Considering all of the elements that go into any
marketing team’s planning and execution process, it
should come as no surprise that there are many
reasons why marketing strategies fail
I have seen companies succeed
and fail due to how they
approached the wrong marketing
strategies for their businesses.
ABOUT ME
I am fond of digital marketing with around 12 years of IT experience. I am on a mission to help small
and medium-sized businesses and entrepreneurs establish their great online presence.
I have almost 12 years of
experience in the IT industry.
5. 1. META IS
EVERYWHERE.
Facebook officially changed its name to Meta. While
creating a name for the parent company is logical
(remember Google became Alphabet?), the choice is
what matters. Facebook is betting big on the Metaverse,
which is a term for virtual and augmented experiences.
This is a big bet on the future of the web.
It means Facebook is more powerful
now
8. Modern digital ads are heavily reliant on data to
automatically optimize. New privacy regulations
like the iOS update and the pending removal of
cookies have been reducing the data used in
artificial intelligence.
3. ADVERTISING IS CHALLENGED BY PRIVACY
Recommendation: Marketers
should assess the impact that
this will have on their advertising
and be proactive.
9. 4. MARKETERS GET MORE STRATEGIC.
As automation, artificial intelligence and machine learning take away a lot of the grunt
work of digital marketing, marketers must become more strategic. The options in digital
marketing continue to grow.
Recommendation: Marketers need to think strategically to focus on what really drives
their business growth.
10. 5. LINKEDIN IS GROWING, GROWING, GROWING.
LinkedIn continues to be a rising star in the
digital space. Each quarter they show
considerable gains in monthly active users
and engagements on the platform. They are
also continuously launching new features
that drive better results for businesses and
pages.
Linkedin Boasts over
users in more than 200
countries and territories
across the globe
11. 6. SEO IS LESS GAME AND MORE INTEGRATED.
Search engine optimization is one of the oldest and most valuable forms of digital
marketing. As search algorithms have continuously become smarter and more
contextual, marketers need to focus less on the "hacks" and "tricks" of SEO and more on
providing an outstanding and meaningful experience to their users.
Recommendation: Marketers should focus less on SEO and more on excellent user
experience.
12. 7. WEBSITES GET FASTER.
Website traffic is overwhelmingly mobile; however, most websites still don't
have fully mobile-optimized experiences. As Google launched Core Web Vitals
site design, speed will become ever more important.
13. 8. EVERYTHING IS ALGORITHM-DRIVEN
Every part of digital marketing — social media newsfeeds, display
ads, social ads, search engine optimization, and even email — is
becoming algorithm-driven. The algorithms all optimize for the same
basic thing: user experience.
