Session Title : Defining and redefining value for Digital Transformation Session Overview : 90% of start-ups fail. 50% of these failures are attributed to one fact - they developed products that are not the need or unusable. Also, few years back Forrester estimated that $900 billion worth of spend in digital transformation will miss the mark. These failure statistics are startling. This session will ponder this challenge from examples of building various products in Brillio, how value is defined upfront, methods of engineering value and how each team member can be empowered with this thinking.

1. Defining & Refining Value for Digital
Transformation

2. Transformations are hard, and
digital ones are harder
McKinsey Study
HTTPS://WWW.MCKINSEY.COM/BUSINESS-FUNCTIONS/ORGANIZATION/OUR-INSIGHTS/UNLOCKING-SUCCESS-IN-
DIGITAL-TRANSFORMATIONS
< 30%
Succeed

3. Mosesraj R
DrivingChange || Abstraction || StoryTelling || Inspiring || Improvements

4. US HQ | 5 Global Delivery Centers
2 Innovation Centers
A DIGITALTRANSFORMATIONCOMPANY
GLOBAL
Digital System Integration
Technology First Businesses
FOCUSED
Over 250 Customers
26 Fortune 100 | 50 Fortune 500
PROVEN
2000+ People
Agile and Customer Centric Culture
RIGHT SCALE
CMMi | ISO
Scrum Alliance
MATURE

8. “Our plan is to lead the public with new products
rather than ask them what kind of products they
want.The public does not know what is possible,
but we do”

10. Start
Customer realization
Gap – RealityGap
Gap - Realization gap
Gaps in the Digital World

11. How Do We Define It?

12. VALUE
REMOVAL OF BARRIER

13. Decades ago we used to post letters 3-5 days
Courier service – overnight shipping 1 -2 days
Late 1990s – Email 30 mins
In the last decade, messengers seconds

14. Barriers Removed

15. $43.8 million in venture
capital
(2011 – 2015)

17. 13th Century
19th Century 20th Century
Automatic Continuous Clothing
Closure (1851)
1873 – Clasp locker (Whitcomb Judson)
1913 – Hookless fastener #1
1923 - Zipper
George Mistral
Things clinging to velvet
Velvet (Vel) hook (Cro)
Knot

18. Five Ideas..
• Be inline with Need – to ascertainValue
• Focus on element of value to empower users
• Working in the next curve to maximize options for unlocking value
• Thinking divergent to break conventional barriers
• Measure adoption to continual alignment to value

19. Be inline with Need..

20. How Do You Qualify It?

21. Total number of Android apps on
Google Play – 3 million (as of June
of 2017) (Source: Statista)
Total number of iOS apps on the
App Store – 2.2 million (as of the
January of 2017) (Source: Statista)

23. Requirementsisahypothesis
notafact

24. Placed in a corporate floor!!

25. REALITYCHECKOFIDEAS

26. Weneedabotforanswering
EMPLOYEEqueries!!

27. Right goal helps qualify!
NewsApp–Asithappens
FriendofPM-CODEX

28. Two elements successful ones..
Unique
Value
Low
Low
High
High Uber
Google Maps
Smith Carona
Hailo

29. Faster, Better, Cheaper Paradigm
VALUE
Faster
Better Cheaper

30. Qualifying reality

31. Elements of Value –
Empowers users

32. Handwritten
Printing
Web
120 books per annum in 6th and 7th Century to 20 million books in 1790
Printing Democratized Content..

33. Democratize AI
Cortana understands
professional life
Cortana understands
commitments in email
Weaved into every
application

36. GOOGLENOW

37. CUSTOMERPAYS
USERDEFINESSUCCESS

38. Need an app for booking conference rooms..

39. Where is the element
of value?
APPRAISALsystem
Set Goals
SelfAppraisal Rating
Add Comments
Manager Rating on goals
Discussion & Closure

40. CODEX
Great Job!!! know more
Activities
Project 1
2 escalation pending from 2 weeks
Green from 4 weeks
Project 2
Project 3
Amber from 1 week
4 Action pending from 5 days
1 Action pending from 1 days
1 Action pending from 5 days
Hi! I’m Eva
How can I help you
Tasks to complete
Update Ford SC 2.0 RAG
Manual
Aut
o
FordSC - 1 Developer yet to get allocated
CodeX - PM DNA 2 task pending
Funko - PM DNA 2 task pending
New ProjectVerizon added toCodex
VIEW
2 developers going on leave next week
Client Pulse
From 3 Weeks
Client Pulse
2 Weeks
Client Pulse
This Week
VIEW
Intelligence Addon

41.  As my child is sick, I need to work from home. Can I
apply as I am in Kitchen?
 As I walk to the elevator, can I fill my time?
Employee
 As I am walking up, I should be able to do my
approvals
 How do I know how many approvals are
pending with me?
Manager
 Wish I have holiday calendar in my
hand
 I can’t remember peer birthdays.
Wish I can look up quickly
General

42. Working in the next
curve

43. McKinsey H3 Model

44. • Each Product had an S Curve -
Every new product is a
breakthrough
• Multiple incremental
improvements during the S-
Curve
• Adopting at start, gives a huge
leverage

45. OnTheGo – Roadmap (New tech infusion…)
Timesheet
Approval
Expense
Approval
Leave
Approval
Travel
Approval
Procuremen
t Approval
Timesheet
(Enter &
Submit)
Expense
(Scan and
submit)
Apply
Leave, Work
from home
Appraisal
Journal
Push
Notification
Telemetry &
Feedback
My
allocations
My team &
Directory
My
Requests
BOT for
queries Geo Fencing
Brillio
Holidays
Peer
Birthdays
Anniversary
Wish
New Joiners
User Profile
(Selfie)
IT Helpdesk
(BRISC)
Conference
Room (IoT)CSR
Experiments
Manage
Password
Recruitment
Approvals
Key
Contacts
In Progress
POC POC POC POC
CodeX
POCs
Few Samples
Geo Tagging based
attendance
Intelligence Platform
Mass Communication
App
Conference Room
Availability
Car Booking
POC
Completed
POC

46. SPEEDGOVERNOR
INTAXIS

47. Convergent vs.
Divergent
BREAKING CONVENTIONAL PARADIGMS…

49. Ford’s My Key
Dads gift cars to their adult
children. Now with this
key, they can control the
max speed!!
Barrier removed?
FEAR or over speeding by
their kids

50. Addressing human needs
adds value to the solution
Interesting innovations are
adding one intelligent
additional thing (e.g. Ford’s
My key, Medical Insurance
organizations’ health apps)

51. Brillio’s Enterprise on the Go- The Morning cup of coffee with all company updates under the same umbrella.

52. • 98% of all inventions use
known solution patterns
• Only 2% are pioneering
inventions
• Inventors use patterns
without awareness
• Innovation can be organized
in a systemic way

53. 53

54. Google sprint – Benchmarking phase
Samples Experiences Analogies Mashups / allegories

55. Measure adoption for
value

56. TELEMETRY
forliveintelligenceon
VALUE
Feature Trend
Leave Submission 75%
Leave Approvals 77%
Expense Approvals 55%
Travel Approval 46%
Timesheet
Approvals
39%
Timesheet
Submission
12%
Expense Submission 12%

57. Telemetry at Brillio
• Live usage metric
• Success / failure indicator
• Application performance
• Indicates user centric value live
• Objective, true measure of
quality
• Data driven business decisions

58. Summarizing..