http://unfunnel.com/by-the-numbers/ The conversion funnel strategy was easy to understand and it worked, for awhile. But with now with mobile and social added to the online mix, the traditional funnel approach is not effective. This infographic explores some of the common misconceptions & lies about channel marketing with data that we uncovered that shows the real truth behind how to market to individuals today.

1. THE TOP 10 FUNNEL LIES
THAT HAVE YOU BRAINWASHED
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THE TRUTH:
MORE LEADS PER MONTH A
COMPANY WILL GET FROM
THEIR BLOG EFFORTS THAN
NON-BLOGGING FIRMS 6
OF PEOPLE SAY THAT
SUGGESTED PRODUCTS
AND PROMOTIONS BASED
ON THEIR PROfiLE DATA 5
alty
Loy
59%
40%
82%
OF CONSUMERS WHO
“LIKE” A BRAND ON
FACEBOOK DO NOT THINK
THAT A COMPANY SHOULD
MARKET TO THEM VIA
THEIR NEWS FEED 5
OF CONSUMERS HAVE
CLAIMED THAT THEY ARE
WILLING TO INTEGRATE
SOCIALLY IN EXCHANGE FOR
A RELEVANT EXPERIENCE 5
e
merc
eCom
57%
OF AD-SPEND WAS IN
2012 WAS OFFLINE; THAT
IS A LOT OF VISITORS
AND CONVERSIONS
THAT AREN'T BEING
PROPERLY ATTRIBUTED 2
on
grati
l Inte
Socia
67%
OVER
BE
UT
TOO
GN
ND
DO
N ’T
ES
DO
AKES
ND T
A
SI
DE
A
LY
F IN
AT
E
AG
02 03
04 05
EXPOSING
ME
IZ
UR
VE
A
TI
E
S
TO
EF
IN
ONL
TS
EC
F
PE R S
ON
AL
AS
EL
SI
RE
T
EN
ED
IX
W
EB
Y
EM
WE N
E
GP
LE
N
IO
01
N
B
HO
RE
E
AC
F
K
OO
TIN
EE
TA
IN
R KE
AW
TE
N
R E MA
EED
over
50%
OF NYTIMES.COM VISITORS
IN 2011 ENTERED THE SITE
THROUGH INTERNAL PAGES
MAINLY VIA SEARCH ENGINES 3
200%
INCREASE IN CLICKTHROUGH RATE AFTER
USING GOOGLE TAG
MANAGER TO BE MORE
AGILE WITH MARKETING 7
1 IN 3
CONSUMERS INDICATE
THAT THEY AWARD MORE
LOYALTY TO MERCHANTS
THAT USE TRUE PERSONALIZATION IN THE SHOPPING EXPERIENCE 5
65%
OF CONSUMERS ARE
MORE LIKELY TO
RETURN TO A SITE
THAT AUTOMATICALLY WELCOMES
THEM BY NAME 5
8% ADD TO BASKET
CVR
VISIT TO
www.unfunnel.com
4% CVR
VISIT TO SALE 4
http:/
/socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013
1
http:/
/moz.com/blog/how-to-track-online-roi-of-offline-advertising
2
http:/
/econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage
3
http:/
/www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
4
http:/
/www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf
5
http:/
/www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246
6
http:/
/services.google.com/fh/files/misc/gtm-casestudy-smarter-travel-media.pdf
7
AGILE MARKETING IN MOTION