Inbound Selling Machine [How to Use Hubspot to Create An Invisible Sales Funnel]
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http://bit.ly/blog-post-funnel How to Create a Killer Content Strategy that Actually Sells… ...in 60 MINUTES. Use this step-by-step content marketing funnel blueprint to build inbound marketing funnels that integrate Blogging, SEO Tactics, List Building and Social Distribution to Boost Traffic, Leads and For Once… Get BIG Increases In Revenue EACH Blog Post. Use Content Marketing Tactics To Drive Online Sales – not Spend – Upward. http://bit.ly/blog-post-funnel
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Inbound Selling Machine [How to Use Hubspot to Create An Invisible Sales Funnel]
- 1. THE INBOUND SELLING MACHINE How to Create a Killer Content Strategy that Actually Sells… ...in 60 MINUTES!* Blogging, SEO Tactics, Lead Gen and Social Distribution that Drives Revenue - not Spend - Upward. * A strategy designed for the Hubspot Marketing Platform.
- 2. Step 1: Create a SlideShare for the Lead Gen Offer 1. Go to www.SlideShare.net 2. Log In to your account > (UN = TheFutonStore / PW = cowbell7) 3. Click “Upload” in the top right of the screen 4. Select the file from your desktop and upload a PDF version of the guide / offer / checklist / etc. that you intend to promote 5. Optimize the Title, Description AND Keywords for Google Search Rankings * A strategy designed for the Hubspot Marketing Platform.
- 4. Step 2: Create a 3D Call-To-Action for the Lead Gen Offer 8. Go to www.MyEcoverMaker.com create an account, or log in to the one provided 9. Select “Ecover Maker” in the top navigation 10. Choose a Template, then click on the icon that says “Create this ecover” 11. Choose “UPLOAD YOUR OWN” in the Next Menu 12. Upload the image saved in Step 7 13. After preview and moving the crop marks for visibility, click “FINALIZE” in the top right 14. Select the “Transparent” background option then click download * A strategy designed for the Hubspot Marketing Platform.
- 5. Step 3: Create a Thank You Page 1. Log in to your Hubspot account, and choose “Landing pages” in the Content Menu drop down from the top navigation 2. Select a Page you’d like to Clone if one is already working for you OR “Create a New Page” if you wish to try something new 3. MAKE SURE the page template does NOT use navigation, links or anything to divert attention from the next steps! 4. Name & Title the Page what you want Google to rank (keyword one main idea only) 5. Make sure your logo, title and body match the keyword or phrase you’re targeting 6. Take a Snapshot of the page you plan to upsell below the title and subtitle insert this image into the page JUST BELOW the “Thank You” headline * A strategy designed for the Hubspot Marketing Platform.
- 6. 7. Select the Image and hold CTRL+K on the image to add a link to the page you’re upselling with the image 8. Create a CalltoAction and Insert it JUST BELOW the image 9. Hit CTRL+enter to shorten the paragraph spacing below the Call to Action button 10. Type “No thanks...just give me the Free ____” message 11. Select the Document Link in the Hubspot formatting icons link to the PDF upload in Hubspot (you can also copy the link to your clipboard from “Content” > “File Manager”) 12. MAKE SURE Download Link is NOT INDEXED by search engines opens in a New Tab 13. Click “Options” tab and fill in a Search Engine Description * A strategy designed for the Hubspot Marketing Platform.
- 7. Step 4: Create a Landing Page + Email Confirmation 1. Select “Content” in the top navigation menu choose “Landing Pages” in the Drop down 2. Remember the the last item on step 2 above? Now you’re about to use it… choose your landing page template or select “Create a New Page” 3. IMPORTANT: DO NOT CHOOSE A PAGE WITH NAVIGATION! 4. Create Page Title, Page Name and Headline to Match Verbatim ONE Keyword Phrase 5. Make sure the page URL matches the keywords in #4 6. Assign a form to the page remaining steps match Thank You Page setup * A strategy designed for the Hubspot Marketing Platform.
- 8. Step 5: Confirmation Email While in the Landing Page Editor, choose the correct Thank You Page created earlier, then check the box to send a confirmation email a popup should open to create this email. Assign a name, email and a subject line similar to below .... Below the “Hi [First Name]” ... … to add first name, select the Personalization Icon OR go to Insert > Personlization in the drop down of the in the menu of the body… ...Paste in the content you made from the THANK YOU landing page earlier verbatim. * A strategy designed for the Hubspot Marketing Platform.
- 9. Step 6: Write a Blog Post in 60 seconds Shortcuts to this one: 1. Copy the Title of the Slideshare for any given offer 2. Paste that Title into the New Blog Post 3. Use the Slideshare’s description + ANY content in the PDF for the body 4. Insert an Image of the 3D Ecover made in Step 2 5. Select the Image below it will be an option to align the Image to the Right 6. Select the image and Press CTRL+K to bring up the “Insert Link” dialog box 7. Link to the Free Download Landing Page 8. Write an intro to the post 9. Close the Post with an image of the Freebie + Call to Action button to Download it 10. Select the image and Press CTRL+K to bring up the “Insert Link” dialog box 11. Link to the Free Download Landing Page Go to your blog tool (Click on Content > Blog to go to your blog tool's dashboard.) Click on the Write new blog post button to get started creating the post. * A strategy designed for the Hubspot Marketing Platform.
- 10. If you have multiple blogs in your HubSpot account, you'll have to choose which blog you'd like to add a new post to before moving onto the next step. You'll want to choose whether or not you're creating a blank post of a post blueprint (a blueprint will give you guidance in a particular format such as making a blog post on a "howto"). Enter a title for your blog post Make sure you include the keyword you're targeting in all the titles you brainstorm, and that you're writing about relevant topics that your audience will find interesting and would learn from. * A strategy designed for the Hubspot Marketing Platform.
- 11. Set the URL of your blog post The URL of the blog post will match the title of the blog post, but any whitespace will be replaced with hyphens. Write the body of your article Now's the time to write the content of your blog post in the "article body" field. Staring at a blank text field can be intimidating, so here are some helpful tips: ● Create an article that is greater than 600 words. Each post you write doesn't have to be a novel. ● Creating content interesting to your audience. When writing your article, your only concern should be the content in the article. Don’t get distracted by adding keywords, links, images, callstoaction or anything else marketingrelated. ● Write posts people will want to link to. The more people that link to your blog entry, the more likely it is Google will rank it. Be interesting, useful, and educational in your blog posts. ● Don't be selfpromotional. A blog entry that's nothing more than an ad for your company isn't interesting or useful to your audience. Write entries YOU would want to forward to coworkers, friends, or family members if you were a reader. * A strategy designed for the Hubspot Marketing Platform.
- 12. ● Think like a teacher. A good approach to building useful content is to try to teach your audience something. You know more about your industry than anyone; what can you teach your prospects? Add a relevant image Now that the article is written you should add a relevant image that will grab the attention of visitors and make them want to read the article. Before you upload an image, make sure the file name includes the keyword you're targeting with dashes separating words in the phrase (i.e. internetmarketingsoftware.jpg). Bold important and compelling text Bolding important and compelling text will help readers quickly understand what the post is about and interpret the“What’s in it for me” question. Create whitespace When you blog, whitespace is your friend. You should not write long paragraphs that form into blocks of text. If you do, it will deter the reader form reading because of how dense the information appears. Most people skim blogs and are only trying to find information related to what they’re looking for. The more whitespace you have, the easier it will be for someone to quickly scan the article. There are a few ways to do this: ● Create numbered lists to make your points ● Use section headers to break up topics (h2, h3 tags) ● Use bulleted lists to outline steps Create keyword-rich anchor links It's good to have one or two links in your article that link to pages on your site. * A strategy designed for the Hubspot Marketing Platform.
- 13. When creating links, make sure the text you’re using as the hyperlink is related to the page’s content that you’re linking to. Add a call-to-action to the end of each blog post Every blog post you write should have some type of calltoaction at the end of the article. Ideally, the calltoaction is related to the article’s topic, but it doesn’t necessarily need to be related. Promote your current offers at the bottom of each blog post, and your blog will slowly turn into a lead generation machine and become a real asset for your business. To add a CTA to the end of your blog post, scroll to the end of your post, and click the CTA icon in the toolbar to create or insert a CTA. Enter a meta description for the post ● Length: A good meta description is approximately two sentences, and no more than 150 characters, long. ● Use Keywords: Keep your target keyword as close to the beginning of the meta description as possible, and only use it once don't go overboard with the use of keywords. Search engines don't pay any attention to meta descriptions, do you're really just writing for the human reader here. ● Create a CalltoAction: Your meta description should read like a CTA. Remember this text is written to entice a reader to click through to your site. ● Uniqueness: Each post should have a different meta description, focused on the content that is on that one page of your site. * A strategy designed for the Hubspot Marketing Platform.
- 14. Set a featured image for your post Check this option to choose which image from your post you would like to feature on social media networks and any blog summary. Use the SEO panel The SEO panel allows you to see a list of SEO best practices that you should incorporate into your blog posts. The feature makes it easy to focus on 12 keywords to optimize for your post. Click on the SEO View button to get started. * A strategy designed for the Hubspot Marketing Platform.
- 15. Add keywords to your post View the SEO analytics Now you can see your SEO optimizations and suggestions by the following optimization categories: Title, Body, Image, and Meta. Sort the panel view by Suggestions (highlighted in red), Optimized (highlighted in green), or All by clicking on the buttons at the top of the screen. To edit your post based on suggestions, you can either click on a * A strategy designed for the Hubspot Marketing Platform.
- 16. red row in the SEO view or use the blog editing tool. You can also see the SEO impact of each category with the rating on the right side of the screen. Publish the blog post The last step is to publish your blog post. You can choose to publish the blog post immediately and notify your blog subscribers or schedule the post to be published at a later time and notify your subscribers at that point. * A strategy designed for the Hubspot Marketing Platform.
- 18. Step 7: Send an Email to Contacts Promoting the Freebie 1. Make sure the link goes to the BLOG POST 2. Below the “Hi [First Name]” ... (to add first name, select the Personalization Icon OR go to Insert > Personlization in the drop down of the in the menu of the body)... 3. Paste in the content you made from BLOG POST earlier verbatim. 4. End the Email with… Talk soon, [First & Last Name] * A strategy designed for the Hubspot Marketing Platform.
- 19. Step 8: Share to Social Networks 1. Download the Google Chrome Hubspot Extension 2. If not using Chrome, select the “Publishing” option in the top navigation menu’s “SOCIAL” link 3. Google+ and Twitter Use Hashtags as often as possible! 4. Facebook and LinkedIn Create a Post Intro Worth Clicking (and never use Hashtags * A strategy designed for the Hubspot Marketing Platform.
- 20. BONUS: How to Create a Killer Lead Generation Offer As a starter kit, think items you already have at your disposal as a retailer (i.e., vendor sales collateral, seasonality and regional tastes, home decor mix + match, etc.) for what you can test as lead gen offers. Most of your HIGH PERFORMING lead generation offers if done right will likely NOT have the word “Futon” in their respective title. You’re not capturing a futon buyer but rather a person whose problem is solved by futons and the experiences you create around them in modern homes. A compelling Lead Magnet is tied for 1st place (along with traffic generation) for the most critical component to generating leads and subscribers quickly. 9 Lead Magnet Ideas and Examples (And ONE That Generated 28,507 Subscribers In 45 Days for unfunnel ...) This little baby generated 28,507 leads in 45 days… It's called a Lead Magnet and if you don't have one or don't have a good one this article could literally change your life. * A strategy designed for the Hubspot Marketing Platform.
- 21. Lead Magnet noun an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. We're going to look at 9 different types of Lead Magnets in this article and the absolutely WRONG question most businesses are asking about generating leads. But first, you must understand the single most important element of a successful Lead Magnet… Specificity I have great news. Lead Magnets don't have to be lengthy. Or complex. Or timeintensive to create. In fact, a long and complex Lead Magnet will likely convert poorly. You simply need to solve a specific problem with a specific solution for a specific segment of your market. Here's the key... Your Lead Magnet must be consumed by the prospect for it to have an impact. The perfect Lead Magnet will offer tremendous value within 5 minutes of the optin. This is a "rule of thumb", of course, but we don't recommend, for example, a minicourse delivered over 14 days or a 300 page ebook as a Lead Magnet. These Lead Magnets take too long to consume and are unlikely to be specific. Notice how simple and specific this Lead Magnet is... * A strategy designed for the Hubspot Marketing Platform.