Get the full Excel template HERE: http://bit.ly/marketing-budget-templates-2018 This online marketing template should accomplish two key things: A) help you plan your marketing program's budget B) let you compare that projected budget to what you actually end up spending. Just fill in your projected expenses for the corresponding time periods and categories (e.g. Paid Advertising, Content, Events, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget. Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis. *Wondering where all the line items are? This is a "MASTER" template, which takes a high-level view of your marketing budget. To drill down into specific line items, check out the 7 other budget templates included in this toolkit: Paid Media, Content Marketing, Event Promotion, Public Relations, Branding & Creative, Product Launch and Website Redesign. (Note: Because website redesigns don't happen on a regular basis, Website Design and Development are not reflected in this MASTER template. Use the "Other" category if you want to factor it into your budget!) Get the full Excel template HERE: http://bit.ly/marketing-budget-templates-2018

1. 2017 MASTER Marketing Budget Template - How to Use This Template
1
2017 MASTER MARKETING BUDGET TEMPLATE
(Monthly + Quarterly)
How to Use This Template*
This online marketing template should accomplish two key things:
A) help you plan your marketing program's budget
B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Paid Advertising, Content, Events, etc.) and totals will be
calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering where all the line items are?
This is a "MASTER" template, which takes a high-level view of your marketing budget.
To drill down into specific line items, check out the 7 other budget templates included in this toolkit:
Paid Media, Content Marketing, Event Promotion, Public Relations, Branding & Creative, Product Launch and Website Redesign.
(Note: Because website redesigns don't happen on a regular basis, Website Design and Development are not reflected in this MASTER template.
Use the "Other" category if you want to factor it into your budget!)

2. 2017 MASTER Marketing Budget Template - Budget - Monthly
2
2017 MASTER MARKETING BUDGET
(MONTHLY)
Fill in your projected expenses here.
(Those "$100" entries are placeholders.)
2017 Projected Expenses
Marketing Program Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
Paid Advertising $100 $100 $100 $300
Content $100 $100 $100 $300
Events $100 $100 $100 $300
Public Relations $100 $100 $100 $300
Branding & Creative $100 $100 $100 $300
Product Marketing $100 $100 $100 $300
Other $100 $100 $100 $300
Total $700 $700 $700 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,100
2017 Actual Expenses
Marketing Program Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
Paid Advertising $100 $100 $100 $300
Content $100 $100 $100 $300
Events $100 $100 $100 $300
Public Relations $100 $100 $100 $300
Branding & Creative $100 $100 $100 $300
Product Marketing $100 $100 $100 $300
Other $100 $100 $100 $300
Total $700 $700 $700 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,100
Put actual expenses here.
($100 entries = placeholders)

3. 2017 MASTER Marketing Budget Template - Budget - Monthly
3

4. 2017 MASTER Marketing Budget Template - Budget - Quarterly
4
2017 MASTER MARKETING BUDGET
(QUARTERLY)
2017 Projected Expenses
Marketing Program Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
Paid Advertising $300 $300
Content $300 $300
Events $300 $300
Public Relations $300 $300
Branding & Creative $300 $300
Product Marketing $300 $300
Other $300 $300
Total $2,100 $0 $0 $0 $2,100
2017 Actual Expenses
Marketing Program Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
Paid Advertising $300 $300
Content $300 $300
Events $300 $300
Public Relations $300 $300

5. 2017 MASTER Marketing Budget Template - Budget - Quarterly
5
Branding & Creative $300 $300
Product Marketing $300 $300
Other $300 $300
Total $2,100 $0 $0 $0 $2,100