Robert Martin in his book The Clean Coder mention about the Professional Developer, later Sandro Mancuso repeat it in his book Software Craftsmanship. On the several Agile Transformation I coach around the world, I saw the same problem, the process is applied, but the developers continue to work the same way. It is even worse; some company expects process improvement without a new Developer mindset. In December 2008 the Software Craftsmanship manifesto was written. Since then several companies were created around the Software Craftsmanship communities. I will present you what it is about and what are the tools I used to promote Software Craftsmanship in my company and during my coaching missions around the world from Europe to Asia. This presentation is for the developers to become better, but also to the executive that wants to build a better company with excellent software developers than just basic one who at the end will cost more.