Social media new features updates for marketers - May 2013

1. The Patch
Social media new features updates for
marketers
May 2013
May, 2013
The Patch - Monthly social media updates
for marketing
1

2. Facebook (1)
Hot stat: +30% questions on brand
pages on 1 year
News for May 2013
- A new algorithm for commentaries
will rank the most relevant first,
and not anymore the most recent
ones. Community Managers will
have both an easier time to deal
with it, but also more attention to
pay to the top ones.
- A new advertising tool should help
you target better people looking
like your customer base. Upload
your base on Facebook, and it will
provide you a Lookalike Audience,
which seems to decrease the cost
per action.
- A partnership with third-party data
providers will help you target more
precisely your ads on Facebook.
May, 2013
The Patch - Monthly social media updates
for marketing
2

3. Facebook (2)
Hot stat: Facebook users now like on
average 40 pages
News for May 2013
- New “cost per action” option in
Ads: bet on what is most
important to your brand and pay
only for this Action
- A new look for Pages on Mobile
will get users on a “summary”
page including latest pics, stats,
and status of the Page. It’s also
easier to share
- Pages can now use an ad format
called “Promote Page Likes”. It’s a
shorter and easier way to promote
a page, with a preset price rather
than a cost per click, and a
targeting by country or city.
May, 2013
The Patch - Monthly social media updates
for marketing
3

4. Facebook (3)
Hot stat: +28% daily active users on
Facebook in 2012, but for how long?
News for May 2013
- You can now target “Feature
phones” only in mobile ads, to
reach the crowds without a
smartphone
- You can now use the “Promoted
Post” features from mobile
directly, with an estimate Reach
for your budget
May, 2013
The Patch - Monthly social media updates
for marketing
4

5. Google+ (1)
Hot stat: Google+ Sign-ins now
account for more than 30% of total
social sign-in on the web
News for May 2013
- Facebook had its Facebook
Connect, Google+ now has "Sign
In" to allow your site to get
connected more easily with the
social network
- Google Hangout now allows to call
up to 5 telephone numbers on the
same session, a great tool for
market insights or collaborative
work
May, 2013
The Patch - Monthly social media updates
for marketing
5

6. Google+ (2)
Hot stat: Britney Spears has 6 millions
fans on Google+
News for May 2013
- You can now use Google+
annotations in your Google
Adwords. Results? +5 to +10%
increase of the click-through-rate.
- Community Managers on Google+
can now move more easily a post
to a category with a drop down
menu.
May, 2013
The Patch - Monthly social media updates
for marketing
6

7. Twitter
Hot stat: 66% of tweets mentioning
brands come from mobile
News for May 2013
- A new format for the Twitter
Cards: you can now embed in a
tweet displays of your app or
product. A great tool for e-
commerce.
- More positive tweets = more sales,
demonstrated by game publisher
EA
- Twitter launches its #Music app, to
browse, find and share music
within the social network. The
separate App is divided into
“Suggested”, “Now Playing”,
“Popular” and “Emerging”
- You can now target ads on Twitter
keywords, just as with Search Ads!
May, 2013
The Patch - Monthly social media updates
for marketing
7

8. Tumblr
Hot stat: Teens (13-18 and 19-25) are
now more on Tumblr than Facebook
News for May 2013
- Tumblr now displays mobile ads
that looks like regular posts, with
up to 4 ads per day per user. We
bet brands will have to be very
creative not to disrupt the stream
of beautiful content on this
platform
- The White House, always on the
edge of social media, is now on
Tumblr, with a clear path as how it
intends to use the social media
platform
May, 2013
The Patch - Monthly social media updates
for marketing
8

9. Foursquare
Hot stat: 50 millions people visit
foursquare.com every month to find
tips on places
News for May 2013
- Version 6.0 for iPhone is launched,
making suggestions both from
friends and brands immediately
visible on the home page
- Check-in data, rich of some 3.5
billion actions, could be soon
available for ads on other
platforms.
- April 18th is now established as
“4sqDay”, for Foursquare Day.
Check out how communities go
beyond the online interactions
thanks this platform.
May, 2013
The Patch - Monthly social media updates
for marketing
9

10. Vimeo
Hot stats: A third of Vimeo views come
from mobile
News for May 2013
- A new look for Vimeo On Demand,
a service that helps you browse to
buy content from the creative
minds on Vimeo. On Demand was
originally launched in March 2013.
- A new mobile interface for Vimeo,
which emphasizes even more the
immersive video experience.
May, 2013
The Patch - Monthly social media updates
for marketing
10

11. Youtube
Hot stats: 1 billion unique visitors
each month
News for May 2013
- Youtube won another time in a
case against Viacom. Check out the
details here. In a nutshell: free
browsing and sharing of content
on the web is not dead.
- Youtube for Nonprofit Awards was
awarded to Follow the Frog, from
the Rainforest Alliance. Check-out
this extensive guide for NGO to
use Youtube.
May, 2013
The Patch - Monthly social media updates
for marketing
11

12. Instagram
Hot stat: 100m active users
News for May 2013
- Nike, always on the edge of social
media practice, offers Instagram
users to customize a pair of
sneakers based on the colors of
their favorite pictures.
- Instagram offers now to tag users
on a picture (like on Facebook) and
a new tab fo find ‘Photos of you’
May, 2013
The Patch - Monthly social media updates
for marketing
12

13. LinkedIn
Hot stat: 1 million LinkedIn users in
Singapore!
News for May 2013
- You can now mention a user
(already your contact) in a
conversation on LinkedIn, as on
Facebook.
- The revamped LinkedIn app for
iPhone and Android makes content
reading easier, a better stream,
and in turn better ads.
- A new app from LinkedIn,
“Contacts”, offers to aggregate
your contacts from different
sources (email, address book,
calendars) and manage them
better, with notifications for big
events for instance.
May, 2013
The Patch - Monthly social media updates
for marketing
13

14. Vine
Hot stat: Vine is #1 free app on the US
Apple App Store
News for May 2013
- You can now mention a user on Vine
too, the same way you’re doing it on
Facebook, Instagram or Linkedin.
- You can embed a Vine video straight
from the app, on your blog or website.
May, 2013
The Patch - Monthly social media updates
for marketing
14

15. Contact us in
Singapore :
martin.pasquier@agencetesla.com
May, 2013
The Patch - Monthly social media updates
for marketing
15