1. @agatestudio
App Store
Optimization
Icha
Publishing
Agate Studio

2. App Store Optimization (ASO)
Annisa Desiani
annisa@agatestudio.com
Buku oleh Seth Godin

3. Definition
App Store Optimization :
“The process of improving the visibility of a mobile app
(iPhone, iPad, Android) in an app (Google Play, iTunes,
Windows Phone Store)
Objective :
- Being found better by users in the app stores
- Rank higher compared to competitors
- Rank higher for specific keywords/category

4. Why ASO is important?

5. App SEO in Google Play
Case Study : Supercell’s Clash of Clan

6. Google Play Page Optimization
App Title
App Category
Leverage G+Overall App
Rating
App
Description

7. Google Play Page Optimization
App Reviews
Total Installs
Link Building

8. ASO in App Store – On Page Optimization
App
Description
App Title
App
Screenshot
App Logo

9. Keyword on App Store
• Keyword spying
• Keyword research
- Review mining
Keyword Tag
Review Mining
Keyword difficulty

10. Search Rank on App Store

11. ASO in App Store – Off Page Optimization
• App Ratings
• App Reviews

12. Conclusion
• On Google Play, SEO has dominant part. Use
targeted keyword as much as you can.
• On App Store, put your attention to keyword
tag, do more research focus on it.

13. ASO TOOLS
• Sensor Tower
• Appcodes
• MobiledevHQ
• Straply
• Searchman SEO

14. Thank You
www.agatestudio.com
contact@agatestudio.com