This document provides an overview of the mobile gaming market and strategies for publishing games on the App Store. It includes statistics on top genres, countries, publishers and games. It also outlines benefits and risks of targeting top charts, using featured placements, and tips for discoverability, conversion, localization and reducing risks. The data comes from sources like App Annie, Sensor Tower, and blogs.

1. @agatestudio
App Store
Dave
Publishing
Agate Studio

2. @agatestudio
Data Research:
Publishing Game In App Store

3. @agatestudio
2013 MARKET OVERVIEW

4. @agatestudio

5. @agatestudio

6. @agatestudio

7. @agatestudio

8. @agatestudio
Market Share:
Based on The Business Model

9. @agatestudio

10. @agatestudio

11. @agatestudio

12. @agatestudio

13. @agatestudio

14. @agatestudio

15. @agatestudio

16. @agatestudio
Comparison between APRD:avg CPI

17. @agatestudio
Top Country

18. @agatestudio
By Download By Revenue
Top Game & Publisher
Game Publisher Game Publisher

19. @agatestudio

20. @agatestudio
Top Genre
By Download:
1. Action
2. Arcade
3. Puzzle
4. Adventure
5. Simulation
By Revenue:
1. RPG
2. Simulation
3. Action
4. Strategy
5. Puzzle

21. @agatestudio
TOP CHARTS
&
FEATURED IN APP STORE

22. @agatestudio
TOP CHARTS

23. @agatestudio

24. @agatestudio

25. @agatestudio
TOP 10 RANK: INSTALLS NEEDED
Benefits:
• Boost Organic
Download
(means lower eCPI)
• Boost Revenue

26. @agatestudio
WARNING!
• Note that your game‘s appeal needs to be broad enough to benefit from
such exposure, as a top chart position does not offer any targeting
• Do not stop ads after reach top chart

27. @agatestudio
FEATURED APPS

28. @agatestudio

29. @agatestudio

30. @agatestudio

31. @agatestudio

32. @agatestudio

33. @agatestudio

34. @agatestudio

35. @agatestudio
COMMON TIPS TO…

36. @agatestudio
DISCOVERABILITY & TRAFFICS
• 63% of people use search function to discover new
apps.
• Keywords used in the title score highest.
• Paid Marketing
– Traffic suppliers: Ad networks, Mobile agencies, Big App Publishers
• Free Marketing
– Press release
– Game review
– Cross promotion (either 3rd party or your other games)

37. @agatestudio
DOWNLOAD CONVERSION
• Reviews drive attention
• Optimize: icon, first screen shot, game rating, description.

38. @agatestudio
LOCALIZE

39. @agatestudio
Reduce Risks
• Use Test Market
• Paid download: use CPI basis to minimize risk
• Publisher partnership
• Aim for quality not quantity
• Focus and prioritize (esp when ur budget is limited)

40. @agatestudio
THANK YOU
Data Sources :
App Annie, Sensor Tower, Distimo, TradeMOB, App Lift, some game articles and some blogs.