Swot Analysis Of quikrr.com.

1. SWOT Analysis of
QUIKR.com
Group Member
Roll no.
Mantasha Mizaj
49
Nehal Mehta
50
Sujit Koladiya
47
Aftab Mandhu
48

2. Brief Introduction of
Quikr.com
• Quikr.com is India's leading horizontal
classifieds company.
• Formerly known as Kijiji.com, it rebranded
itself in July 2008.
• Currently has 160 categories over 83 cities
across the country.
• Quikr provides the local community in every
city a platform where consumers can
buy, sell, rent, find something and address a
need while doing so, in over 150 categories.

3. Strengths of Quikr.com
• Among world top 250 Private Companies
• Over seven million users every month
• Huge Advertisement cost
• Offers Faster, Better and Cheaper Online
Visibility.

4. • Proper feedback and customer loyalty
• Unique Products
• Innovative Culture
• Supply Chain

5. Weakness of Quikr.com
• Online presentation of information
• Weak R&D
• Weak supply chain management
• Lack of scale
• Not appropriate customer service
• Weak brand

6. Opportunities of Quikr.com
 Coinage(innovation)
Market can be easily expand by increasing their product categories
Using better services and product mix.
 Come up with own online store
E.g. Can be start own online store with existing business-line.
 Entering in International market.
Can be become global player by liberalise their policy (only 83
cities)
 Start charging for free advertisement to create good
brand.

7. Threats to Quickr.com
• Bad Economy
By Decreasing the number of potential customers
• International Competition & Substitute Products
like OLX, AMAZON, EBAY
• Change in Tastes
Consumers can change their tastes very quickly.
• Political and Government risk

8. Thank you...