Affinity Express Corporate Overview with our service offerings and brand strengths

1. Advertising and Marketing
Production
© Affinity Express 2013

2. What We Do
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3. Affinity Express Services
24/6 Production
 Digital Services
• Display ads
• Website and landing pages
• Mobile websites
• Mobile ads
• Video ads
• Social media solutions
• HTML emails
• Apps
 Print Services
 Editorial Services
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4. Leveraging Affinity Express
 Scale
• Sell more clients and take on projects faster with Affinity Express capacity
 Speed
• Enjoy fast turn times
 ROI
• Create hundreds/thousands of versions for localized campaigns and one-
to-one marketing
• Reduce expenses by 60% and increase margins
 Skills
• Fill gaps in skills for mobile, social, video and more
 Creative Pitches
• Use Affinity Express to quickly develop comps and spec work at low costs
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5. Why Affinity Express
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6. Multi-Shore Business Model
Varied Input 24-Hour, SLA-Driven Completed
and Workflows Production Designs
 Customized solution  Client-based project  Digital files
design coordination  Ads
 Account management and  Onshore account
 Websites/landing pages
professional services management
 Video
 Established processes and  Offshore production
methodology  Social media
 Affinity Express Philippines
 State-of-the-art technology  HTML email
 Affinity Express India
 Marketing communications
 Pre-media/page assembly
Domain Implementation Process Continuous
Risk Reduction
Knowledge Expertise Transformation Improvement
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7. Commitment to Quality
 All processes are documented
 Lean Six Sigma methodology drives the continuous
improvement process
 Every employee tracks key quality-related metrics
 Senior team members conduct “post-upload quality audit”
of completed orders
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8. Inspiring Creativity
 Designers are selected through recruitment tests and reviews of
portfolios
 Designers are rated regularly on layout, color application,
typography, value addition, content categorization, etc., as well as
client feedback
 Creative mentors groom designers quarterly to get to the required
level of design
 A library of books, annuals, magazines and online resources is
maintained on latest trends; films on design are shown once per
month; and workshops are held with guest trainers to boost
creativity
 Best practices and creativity are benchmarked with U.S. and
international design companies
 Client stylebooks developed to define preferences, deliver
consistency and support specific vertical markets
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9. Improving Creativity
Designs can often be improved without
starting over
 The background was made more
interesting using coffee beans
 The ad is now more fun and different
with the addition of picture frame to
play off the headline better
 The headline and copy were also
enhanced
 The offer now pops and becomes more
relevant with the Shamrock shape
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10. Proprietary Workflow Solutions
 Order capture and integrity
 Status management
 Order delivery
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11. On-Boarding Process
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12. Business Continuity
 Two production facilities
 Failover to alternate connections
 Two U.S. data centers
 Guaranteed 99.5% uptime
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13. Competitive Differences
 Leadership: first to provide large-scale creative services from an
offshore location
 Risk Reduction: multi-shore business model with business continuity
programs to ensure uninterrupted service
 Scale: more than 180,000 projects per month
 24/6 SLA-Driven Production: projects delivered in 24 hours or less
 Customized Solutions: turnkey programs tailored to every client with
dedicated staffing
 Process-Driven Approach: established methodology for
implementation, production and continuous improvement
 Experience: years of managing 100+ full-time employee outsourcing
agreements
 Domain Knowledge: proven results for multi-media publishers,
marketing services companies, retailers/e-tailers and more
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14. Company Information
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15. Corporate Vision and Mission
 Our Vision
To transform digital, print and editorial production and to enable
business transformation for our clients
 Our Mission
The most reliable multi-shore provider of high-volume marketing
production which meets creative, technical and turn time expectations
resulting in superior value to clients and their end customers
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16. Solid Corporate Backing
 Founded in 1834 and the oldest business house in the Philippines
 One of the largest conglomerates in the country with a combined market
capitalization of approximately $15 billion
 Holdings include Ayala Land, Bank of the Philippine Islands, Globe
Telecom, Manila Water, Integrated Microelectronics, Ayala International
and LiveIt Investments, Ltd.
 LiveIt Investments, Ltd., acquires or invests in existing U.S., Philippines,
or India BPO companies that provide complex services, such as Affinity
Express, Stream Global Services, Integreon and HRMall
See the Ayala Corp. annual report
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17. Affinity Express
 Largest global supplier dedicated to marketing production
 Multi-shore business model with headquarters in Chicago and
production centers in India and the Philippines
 Owned by LiveIt Investments, Ltd., the holding company for
Ayala Corporation’s investments in the BPO sector
First marketing production BPO to make the
Global Services 100 list and have been
included three years in a row. Click here for
more information.
2012 recognition
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18. Summary
Affinity Express offers a unique turnkey service for marketing production
that will immediately make your company more profitable and productive.
Plus, we make functions more responsive, efficient and cost-effective.
Benefits
Dramatic cost savings and transfer from fixed to variable costs
Reliable turn times
High volumes and large capacity
Experience with marketing and domain expertise in vertical markets
Established methodology and processes
Technology and workflow to support dramatic change
Platform to drive new revenue and greater share of customer spending
Let Affinity Express conduct a complete study on your requirements for
volumes, turn times, workflow, and quality to create a custom proposal to
demonstrate the specific benefits we can achieve for you.
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