An overview of the keynote speaking and workshop content provided by Afdhel Aziz. Topics include business as a force for good, how brands can use technology like virtual reality to reinvent their marketing model and how to create cutting edge 21st century brand experiences and content partnering with artists like Lady Gaga and Deadmau5. BOOK NOW: NADIA LAURINCI E: nadia@laurinci.com N: +1 203.243.0479 W: http://www.laurinci.com/ CONTACT AFDHEL AZIZ: af@conspiracyoflove.mobi www.conspiracyoflove.mobi www.twitter.com/afdhelaziz https://www.linkedin.com/in/afdhelaziz/ WORKING WITH WORLD CLASS ARTISTS LIKE LADY GAGA, DEADMAU5, AND KANYE WEST, as well as cultural partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation, Afdhel Aziz has created award-winning content and experiences. Examples of his work include Absolut Reality, the world’s first live-streamed virtual reality concert; Absolut Deadmau5, a groundbreaking VR video game with electronic music superstar Deadmau5; and Absolut Open Canvas, which transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations. He has been a featured keynote speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, the IEG Sponsorship Conference, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University and many more. He is the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that works with brands like Adidas, Sonos, Bacardi, Mars, and Coty, as well as start-ups, culture creators and non-profits to help them make money and do good, by harnessing the power of cool. www.conspiracyoflove.mobi His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable and more. Afdhel is the co-author of "Good is the New Cool: Market Like You Give a Damn" (Regan Arts, 2016), a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. e book was a #1 Amazon New Release in ‘Philanthropy and Charity’ and has been hailed as the new ‘Ogilvy on Advertising’. GOOD IS THE NEW COOL: MARKET LIKE YOU GIVE A DAMN We are in the age of Conscious Capitalism. And Conscious Capitalism requires Conscious Marketing. By exploring “purpose-driven” marketing, Afdhel inspires entrepreneurs and marketers to be better citizens by balancing profit and the needs of their consumers and communities. In this talk, he shares some of the insights from his research on brands like Warby Parker, Zappos, The Honest Company and Citibank, for his book "Good is the New Cool: Market Like You Give a Damn." Principles like 'ink Citizens Not Consumers', 'People are the New Media' and 'Backup the Promise with the Proof' will help brands and businesses future-proof themselves for the next two generations of conscious consumers. www.goodisthenewc

1. AFDHEL AZIZ:
THE FUTURE
OF BRANDS
INTERNATIONAL
SPEAKERCANNES LIONS, SXSW, TEDX,
ADWEEK, COLUMBIA UNIVERSITY
AWARD-
WINNING
MARKETERABSOLUT VODKA, NOKIA,
HEINEKEN, PROCTER AND GAMBLE
BEST-SELLING
AUTHOR
GOOD IS THE NEW COOL:
MARKET LIKE YOU GIVE A DAMN

2. HOW DO YOU FUTURE
-PROOF YOUR BRAND
FOR THE NEXT TWO
GENERATIONS OF
MILLENNIALS AND
GEN-Z CONSUMERS?
HOW CAN COMPANIES
MAKE MONEY AND DO
GOOD BY HARNESSING
THE POWER OF COOL?
HOW DO YOU CREATE
PURPOSE-DRIVEN
COMPANIES THAT
ATTRACTS THE
BEST TALENT?
HOW DO FORTUNE 500
COMPANIES DEAL WITH
THE DISRUPTIVE EFFECTS
OF TECHNOLOGY?
01
02
03
04

3. G O O D I S T H E N E W C O O L
WORKING WITH WORLD-
CLASS ARTISTS LIKE
LADY GAGA, DEADMAU5,
AND KANYE WEST,
as well as cultural partners like the TED Conferences, Art Basel,
Coachella Festival, and the Andy Warhol Foundation, he has created
award-winning content and experiences. Examples of his work
include Absolut Reality, the world’s first live-streamed virtual reality
concert; Absolut Deadmau5, a groundbreaking VR video game with
electronic music superstar Deadmau5; and Absolut Open Canvas,
which transformed entire city blocks in Brooklyn and San Francisco
into contemporary art installations.
He has been a featured speaker at the Cannes Lions, SXSW,
TEDx, Advertising Week, The Gathering, the Chief Digital Officer
Conference: Silicon Valley, Columbia University and many more.
His work has been featured in the New York Times, Vice, Fast
Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard,
Hypebeast, Mashable and more. Afdhel is the co-author of Good is
the New Cool: Market Like You Give a Damn (Regan Arts, 2016),
a provocative manifesto for a bold new model of marketing, which
helps brands become a force for good. The book was a #1 Amazon
New Release in ‘Philanthropy and Charity’ and has been hailed as
the new ‘Ogilvy on Advertising’.
AFDHEL AZIZ
HAS THE
ANSWERS
Afdhel Aziz is one of the world’s leading
experts in marketing innovation. He
is an award-winning marketer who
has led brands for Procter & Gamble,
Heineken, Absolut, and Nokia, in
London and New York. He was most
recently Director of Absolut Labs in the
USA, highlighted by Forbes as ‘one of
the top three marketing innovation labs
to emulate’ in the world. He is currently
the Founder and Chief Creative Officer
of Conspiracy of Love, a think-tank and
idea incubator that helps Fortune 500
brands use culture and technology as a
force for good.
NADIA LAURINCI
E: nadia@laurinci.com
N: +1 203.243.0479
W: http://www.laurinci.com/
BOOK NOW

4. We are in the age of Conscious Capitalism. And
Conscious Capitalism requires Conscious Marketing.
By exploring “purpose-driven” marketing, Afdhel
inspires entrepreneurs and marketers to be better
citizens by balancing profit and the needs of their
consumers and communities.
In this talk, he shares some of the insights from his
research on brands like Warby Parker, Zappos, The
Honest Company and Citibank, for his book Good
is the New Cool: Market Like You Give a Damn.
Principles like 'Think Citizens Not Consumers',
'People are the New Media' and 'Backup The
Promise with the Proof' will help brands and
businesses future-proof themselves for the next
two generations of conscious consumers.
“WE ARE AT A CROSSROADS:
EITHER WE CAN TRY TO
PROP UP THE OLD, BROKEN
MARKETING MODEL, OR WE
CAN CREATE A NEW MODEL,
ONE THAT IS FIT FOR THE
UNIQUE CHALLENGES
OF TODAY.”
GOOD IS THE
NEW COOL:
MARKET
LIKE YOU
GIVE
A DAMN
"AFDHEL'S SESSION AT THE
GATHERING ON HOW BRANDS
CAN BE A FORCE FOR GOOD
BLEW THE AUDIENCE AWAY
WITH IT'S MIX OF PROVOCA-
TIVE THINKING, HONESTY
AND HUMOR. IT WAS ONE
OF THE BEST RECEIVED
SESSIONS OF THE YEAR."
– GREG DAMUS, MANAGING
DIRECTOR, THE GATHERING

5. HOW
TO
MOVE
FAST
AND
INVENT
THE
FUTURE
OVER THE LAST 50 YEARS, THE AVERAGE LIFESPAN
of S&P 500 companies has shrunk from 67 years to closer to 15 years. The stark reality is 'innovate or die'. Highlighted by Forbes as one of
three marketing innovation labs to emulate in 2016, Absolut Labs (created by Afdhel) is a Brand Innovation hub that allows the iconic vodka
brand to think and act more like a start-up, giving the brand the ability to experiment with new technologies like Virtual Reality, Augmented
Reality, Internet of things and Wearable technology, and to try new moon-shot ideas - whether it's creating a cutting-edge virtual reality video
game with electronic music superstar Deadmau5 or doing the world’s first live VR concert.
What’s the secret behind its success? In this talk, which premiered at the Cannes Lions festival , Afdhel shares how to apply an agile approach
to new idea development and follow the journey of these ideas from validation and prototyping, through to acceleration and scale.
"AFDHEL NEVER FAILS TO MOVE
THE AUDIENCE WITH HIS MIX OF
INTELLIGENCE, INNOVATION AND
INSPIRATION."
– DREW IANNI, FOUNDER AND
CHAIRMAN, CHIEF DIGITAL OFFICER
CONFERENCE SILICON VALLEY
"TECHNOLOGY IS
MASSIVELYDISRUPTING
ADVERTISING THE SAME WAY IT DISRUPTED
THE MUSIC INDUSTRY. BRANDS NEED TO CREATE
SPACES FOR MARKETING INNOVATION OTHERWISE
THEY RISK BECOMING OBSOLETE.”

6. "HOW DO BRANDS CREATE COMPELLING
EXPERIENCES AT THE INTERSECTION OF
'USEFUL AND DELIGHTFUL, THAT ARE
SO AMAZING THAT PEOPLE BECOME
EVANGELISTS FOR THE BRAND?”
“WHAT I LOVE ABOUT AFDHEL IS
THE WAY HE DRAWS PEOPLE IN. I
KEEP ASKING HIM TO SPEAK AT MY
STORYTELLING SEMINAR BECAUSE
HIS WARMTH AND ENTHUSIASM ARE
SO INFECTIOUS YOU JUST CAN’T
HELP BUT BE ENGAGED.”
— FRANK ROSE, SENIOR FELLOW,
COLUMBIA UNIVERSITY DIGITAL
STORYTELLING LAB
In 2018, ‘Millennials’ annual spend will exceed $3.39 trillion and 78% of Millennials say they plan to
spend more money on experiences than things.
In this talk, Afdhel shares some of the secrets of how to create compelling brand experiences and content
for a 21st century audience. He shows how to take breakthrough experiences from inception to execu-
tion: whether it’s partnering with Lady Gaga to create a jaw-dropping new fan experience during her
tour, transforming entire city blocks in Brooklyn and San Francisco into contemporary art installations,
or throwing supercool one hour lunchtime dance parties across America with Absolut Lunchbreak.
He will also share insights about leveraging cutting-edge content like the acclaimed documentary
’Discotecture’, which he executive produced with Vice, or the ‘Greyhound’ music video with
Swedish House Mafia which generated over 50 million views online.
-
21ST
CENTURY
STORYTELLING:
THE POWER
OF BRAND
EXPERIENCES

7. PURPOSE
IS THE
5TH P
OF
MARKETING
"WE WERE SO THRILLED AND HONORED THAT AFDHEL KICKED-OFF OUR A&M SERIES. HE DID A
PHENOMENAL JOB INSPIRING AND EDUCATING OUR AUDIENCE, JOINING THE MANY LEGENDS
LIKE DAVID OGILVY AND DONNY DEUTSCH THAT HAVE PRESENTED AT OUR CLUB BEFORE."
– CATHRYN GONYO, THE ADVERTISING CLUB OF NEW YORK
"IN ADDITION TO PRODUCT, PROMOTION,
PRICE AND PLACE, THERE IS NOW AN ALL
IMPORTANT FIFTH P THAT BRANDS NEED
TO BE AWARE OF : PURPOSE, WHICH
UNDERPINS ALL OF THE OTHERS.”
$200 BILLION
Millennials comprise a quarter of the
US population and have some $200
billion in annual spending power.
90%
90% of Millennials and Gen Z say
they want to use their skills to work
in organizations with purpose, Execu-
tives and entrepreneurs alike need to
know how this can make an organiza-
tion stronger, more adaptable, and
more attractive to A-list talent.
85%85% say that they want to spend
their money on brands that have
a higher purpose than making
a profit.
THIS TALK COVERS THE RISE OF COMPANIES LIKE TESLA, PATAGONIA, ETSY,
KICKSTARTER, ZAPPOS AND BEN & JERRY’S THAT HAVE DECLARED THEMSELVES
‘PURPOSE-DRIVEN ORGANIZATIONS- AND HOW THEY TRANSLATE BRAND PUR-
POSE INTO POWERFUL ACTIVATION AND CORPORATE CULTURE. THIS TALK IS
ESSENTIAL FOR ANYONE WHO WANTS TO FUTURE-PROOF THEIR BUSINESS
FOR THE NEXT TWO GENERATIONS OF CONSUMERS.

8. ‘BRANDS AND ARTISTS CAN MAKE
BEAUTIFUL MUSIC TOGETHER - BUT
ONLY IF THEY WORK IN HARMONY.’
"AFDHEL IS ONE OF THE MOST
THOUGHTFUL AND BRILLIANT
PEOPLE I KNOW. HIS APPROACH
TO BRAND STRATEGY AND MAR-
KETING IS LEAD BY INTENTION,
PASSION, AND INNOVATION. NOT
ONLY IS HE AHEAD OF THE
TREND, HE CREATES THEM."
– ANTHONY DEMBY, FORMER
MANAGER OF JOHN LEGEND AND
THE BLACK EYED PEAS.
MUSIC
AND
BRANDS:
7 RULES
FOR
SUCCESS
MUSIC IS ONE OF THE MOSTpowerful ways a brand can connect with its community- but what are the secrets to a
successful partnership?
For brands, partnering with the right artist or music property can reap huge dividends. It
can help generate more buzz and excitement around the brand and help build equity and
"cool" like few other cultural industries can. But creating and executing a partnership
with artists and music properties is as much an art, as it is a science.
In this talk, Afdhel shares some of the rules for success that he has learned creating inno-
vative partnerships with artists such as Lady Gaga, Deadmau5, Kanye West, and over 100
others. Powerful insights like ‘Start with the Magic Words: how can we help you do
something you’ve never done before’ and ‘Be partners in delighting the fans’ will help
brands ensure that they create hugely impactful creative alliances.

9. NADIA LAURINCI
E: nadia@laurinci.com
N: +1 203.243.0479
W: http://www.laurinci.com/
BOOK NOWAVAILABLE
NOW
FOR KEYNOTE ADDRESSES, STRATEGIC WORKSHOPS,
AND ONE-DAY ENGAGEMENTS